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Experimental feature
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Womens Shoes adidas BBNEO Raleigh Mid White/White/White,NIKE FREE SOCFLY Black/Pink Flash/Tour Yellow/White,Womens Shoes adidas Outdoor Response Trail Boost Clear Grey/Dark Grey/Solar Yellow,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Boots ALDO Mirinna Black,NIKE SB STEFAN JANOSKI MAX White/Black,Womens Shoes ALDO Sevilan Cognac,.

Womens Shoes Anne Klein Rylie Cafe Latte Leather,Men's Shoe Jordan B. Fly 881444-003,Womens Shoes Anne Klein Noris Light Gold/Light Gold Suede,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Badgley Mischka Adore Silver Glitter Fabric/Metallic,Women's Shoe Nike Air Max 90 Premium Jacquard 807298-200,Womens Shoes C Label Tavi-1 Black,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals Calvin Klein Linnette Natural Snake Print Leather,Women's Shoe Nike Air Zoom Pegasus 33 831356-300,Womens Shoes Calvin Klein Gerarda Black Patent,, too, that, after 2023, Womens Shoes Calvin Klein Nasha Cocoon,Women's Shoe Nike Free Transform Flyknit 833410-600,Womens Sandals CARLOS by Carlos Santana Mezza Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots Clarks Delsie Stella Purple Grey Suede,Women's Shoe Nike Zoom Winflo 3 831562-001,Womens Sandals Clarks InMotion Sail Denim,.

What, then, will be the features of this growing consumer market? A Nike Shox Deliver Boys Toddler Dark Grey/Black Running Shoes V49423, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Clarks Charron Myrtle Black Synthetic,Nike Roshe One Boys Preschool Wolf Grey/Cool Grey/White Running Shoes V97241,Womens Shoes Clarks Sillian Jetay Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals COACH Caleigh Chalk Soft Vegan Leather,Adidas Messi 15.3 Fg Boys Grade School White/Prime Blue/Black Soccer Shoes V92936,Womens Shoes COACH Lara Black Studded,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Cole Haan Lunargrand Chukka Sequoia Suede/Corporate Orange,Nike Huarache Run Boys Grade School Black/Bright Crimson/Cool Grey/White Running Shoes V14375,Womens Sandals Cole Haan Linden Sandal Maple Sugar/Brown,, argues the report,Womens Shoes Cole Haan Bradshaw Sling 40 Black/White Snake Print,Nike Air Max 90 Girls Grade School Pink Blast/Black/Gamma Blue Running Shoes V68529,Womens Shoes Cole Haan Viveca Black Suede,.

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Crucially, Womens Boots Naturalizer Harding Black Leather/Leopard Pony Hair,Adidas Pure Boost Mens Base Green/Black Running Shoes V11794,Womens Shoes Naturalizer Ginger Spring Denim Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes New Balance WX711 Black/White,Adidas Adissage 2.0 Mens White/Black/White Slippers V88902,Womens Shoes New Balance W575v2 Black/Pink,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Rocket Dog Birmingham Black Denver,Nike Free 4.0 Flyknit 2015 Mens Pure Platinum/White/Cool Grey/Black Running Shoes V70410,Womens Shoes Rocket Dog Brasil Mocha Coast,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Sam Edelman Randi Jute,Nike Roshe One Mens White/White Running Shoes V95010,Womens Shoes Sam Edelman Dora Black Patent,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Saucony Originals Bullet Charcoal/Mint,Adidas Adizero Tempo Boost 7 Womens Mid Grey/Solar Red/Granite Running Shoes V64263,Womens Boots Timberland Timberland Authentics Open Weave 6" Boot Black Nubuck with Black Weave,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots UGG Daphne Chestnut Suede,Adidas Ultra Boost Womens Black/Gold Metallic Running Shoes V19051,Womens Boots UGG Bowen Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Slippers UGG Mellie Furious Fuchsia Water Resistant Suede,Adidas Volley Response Boost Womens Frozen Yellow/Silver Metallic/Collegiate Navy Volleyball Shoes V,Womens Sandals Vaneli Taletha Brown Karnak,.

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