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Jack & Jones Hutch Zip Jacket CP1417,Nike Lunartempo Mens Black/Sonic Yellow/Wolf Grey/Laser Orange Running Shoes V29045Nike Aeroloft Tech Jacket CP1479,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Kings Will Dream Corleane Quilted Jogger CP1710,Nike Fs Lite Run 3 Mens Racer Blue/White/Black Running Shoes V71745Jack & Jones Owen Shawl Knit CP1831,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Ellesse Cassano Running Short CP2124,Nike Lunartempo 2 Mens Deep Royal Blue/Black/Racer Blue/White Running Shoes V51870Nike Tribute Short CP2180,.

The North Face Classic Swim Short CP2344,Nike Shox Nz Mens White/Black/Anthracite/Infrared Running Shoes V87140Creative Recreation Lincoln Track Top CP3542,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Clarks Originals Desert Aerial Boot CP3737,Nike Zoom Vomero 9 Mens Base Grey/Light Crimson/Gym Red/White Running Shoes V11888Ellesse Navona Full Logo Flip Flop CP3835,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Clarks Originals Trigenic Flex Shoe CP3892,Nike Zoom Winflo 2 Mens Black/Anthracite/White/Bright Crimson Running Shoes V13990adidas Originals ZX Flux Slip On Trainer CP3995,, too, that, after 2023, adidas Originals Tubular Runner Trainer CP4023,Nike Shox Nz Mens Black/Varsity Red/White Running Shoes V29322adidas Originals Superstar Vulcanised ADV Trainer CP4149,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Bjorn Borg X100 Low Rub Trainer CP4256,Nike Shox Nz Mens University Red/Black/Dark Grey Running Shoes V82065Cortica Epic Runner Trainer CP4312,.


What, then, will be the features of this growing consumer market? A Nike Zoom Structure 18 Mens Total Orange/Voltage Green/Ghost Green/Black Running Shoes V81664 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Creative Recreation Adonis Mid Trainer CP4379,Adidas Crazy Strike Womens White/Black Basketball Shoes V86910Gourmet Corridore Trainer CP4465,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Le Coq Sportif R900 Nubuck Trainer CP4542,Nike Zoom Structure 18 Mens Total Orange/Voltage Green/Ghost Green/Black Running Shoes V81458Nike Roshe Run Flyknit Trainer CP4640,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Force 1 Elite Trainer CP4738,Adidas Cc Fresh Bounce Womens Grey White/Midnight Grey Running Shoes V56575Nike LeBron XIII 'Written In The Stars' Trainer CP4785,, argues the report,Puma Trinomic XT 1 Yin Yang Trainer CP4897,Adidas Element Refine Womens Black/White Running Shoes V31768Reebok Furylite Trainer CP4985,.

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Vans Old Skool Side Stripe Trainer CP5082,Adidas Pure Boost Womens Black/Solar Pink Running Shoes V28180Toms Womens Canvas Classic Espadrille CP5200,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Page Not Found,Adidas Supernova Boost Glide 6 Womens Neon Pink/Zero Metallic/Black Running Shoes V66138Womens Shoes adidas Cloudfoam VS City Core Black/Matte Silver/Flash Pink,.

Crucially, Womens Shoes adidas Running Response Boost Techfit Night Flash/White/Flash Pink,Adidas Response Boost 2 Techfit Womens Bold Pink/Black/Frozen Green Running Shoes V40694Womens Boots Aerosoles Remote Controle Brown Lizard,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Aerosoles Say-Yes Black Sparkle,Adidas Supernova Sequence 6 Womens Urban Sky/Metallic Silver/Blast Pink Running Shoes V83575Womens Shoes Aerosoles Solsa Dance Black,.

Finally, Womens Boots ALDO Saydda Black Nubuck,Adidas Sprintstar Womens White/White/Shock Pink Track & Field Shoes V95733Womens Shoes ALDO Elizota Black Patent,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals Anne Klein Halina Black/Black Fabric,Adidas Barricade 2015 Womens Ice Grey/Super Yellow/Night Metallic Tennis Shoes V59916Womens Shoes Anne Klein AKPaddy Ivory Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Anne Klein Yolden Pewter Reptile,Adidas Volley Response Boost Womens Black/Silver Metallic/Bold Blue Volleyball Shoes V26677Womens Shoes Badgley Mischka Muse Silver Metallic Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals C Label Lingo-2 Brown,Nike Air Max Tailwind 8 Womens Black/White/White Running Shoes V37402Womens Shoes C Label Binky-11 Pink,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Calvin Klein Aloris Black,Nike Air Max 1 Womens Mulberry/Purple Dusk/White/Mulberry Running Shoes V65579Womens Sandals Calvin Klein Jeans Valeri Indigo Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Calvin Klein Celesse Dark Cherry Kid Suede,Nike Air Max 1 Ultra Womens Dark Citron/Dark Citron/Bright Citron Running Shoes V49053Womens Shoes Calvin Klein Laine Cameo Rose,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots CARLOS by Carlos Santana Leighton Almond,Nike Air Max 90 Womens Pure Platinum/Gym Red/Total Crimson Running Shoes V70029Womens Boots Clarks Palma Rena Taupe Leather,.

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