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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Max Tavas Trainer CP4822,NIKE AIR ZOOM PEGASUS 33 831352-002,Reebok Workout Plus Lo Trainer CP4998,.

Vans Authentic Decon Leather Trainer CP5092,Nike Free 3.0 Flyknit Persian Violet/University Blue/Polarized Blue/Black,Dr. Martens Womens Polley T Bar Shoe CP5248,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes adidas Cloudfoam Xpression Core Black/White/Flash Red,NIKE FREE TRAINER 5.0 Blue Lagoon/Black/Bright Crimson/White,Womens Shoes adidas Running Solar Boost Pearl Grey/Silver Metallic/Light Flash Orange,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals Aerosoles Wip Away Black,NIKE ROSHE RUN Poison Green/Black,Womens Sandals Aerosoles Wip About Navy Combo,, too, that, after 2023, Womens Boots ALDO Cydnee Cognac,NIKE ZOOM SB STEFAN JANOSKI CANVAS Team Red/Black/White,Womens Shoes ALDO Choewia Rose Gold,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Anne Klein Narelle Ginger Snake,Women's Running Shoe Nike Free RN 831509-401,Womens Shoes Anne Klein Frisca Grey Leather,.

What, then, will be the features of this growing consumer market? A Women's Shoe Nike Air Max Sequent 719916-602, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Badgley Mischka Lavender II Ivory Satin,Women's Shoe Nike Air Zoom Pegasus 33 831356-100,Womens Sandals C Label Dashia-11 Orange,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes C Label Liberty-13 Navy,Women's Shoe Nike Free TR 6 833413-142,Womens Sandals Calvin Klein Lindy Sandstorm Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Calvin Klein Karel Black Cow Silk,Women's Shoe Nike LunarGlide 7 MP 826836-003,Womens Shoes Calvin Klein Mayra Perla Nera Metallic Leather,, argues the report,Womens Sandals CARLOS by Carlos Santana Seville Cobalt,Nike Free 5.0 2015 Boys Toddler Bright Crimson/Total Orange/Bright Citrus/Black Running Shoes V41859,Womens Boots Clarks Desert Boot Pale Green Suede,.

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Womens Sandals Clarks Auriel Bright White,Adidas X 15.1 Fg/Ag Boys Preschool Solar Gold/Black/Shock Pink Soccer Shoes V76609,Womens Shoes Clarks Daelyn City Black Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Clarks Everlay Iris Black Leather,Adidas D Rose 773 Iv Boys Grade School Collegiate Navy/White/Scarlet Basketball Shoes V46044,Womens Boots COACH Sherman Black/Black Smoke Signature Suede,.

Crucially, Womens Shoes COACH Seneca Black,Adidas S Flex Boys Grade School Black/Solar Red/White Running Shoes V28464,Womens Shoes COACH Justine Wildflower Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Cole Haan Roper Grand Boot Blazer Blue Suede,Nike Roshe One Mid Boys Grade School Dark Grey/Dark Grey/Deep Royal Blue/Anthracite Running Shoes V5,Womens Shoes Cole Haan Bethany Pump 65 Maple Sugar Patent,.

Finally, Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Double Heel Zip Quito Leather Dark Navy,Adidas Crazy Light Boost Mens Tech Grey/Light Scarlet/Black Basketball Shoes V80616,Womens Shoes ECCO Abelone Stretch Slip-On Black/Black Soft Butter Shing Textile,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes ECCO Sport Biom Ultra Quest Plus Warm Grey/Warm Grey,Adidas D Rose 773 4 Mens Light Onix/Black/White Basketball Shoes V61380,Womens Shoes GUESS Avocadoo Red,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Naturalizer Lamont Black Leather,Adidas Adizero Adios Boost 2 Mens Black/White/Solar Red Running Shoes V36486,Womens Sandals Naturalizer Zephar Taupe Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Naturalizer Joana Mali Blue Suede,Adidas Vigor Tr 6 Mens Collegiate Royal/Solar Yellow/Onix Running Shoes V46083,Womens Shoes New Balance 675V2 Amp Pink/Dark Sapphire,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes New Balance Classics 574 - Core Plus Blue/Pink,Adidas Ace 15.3 Cage Mens Solar Yellow/Silver Metallic/Clear Grey Soccer Shoes V78313,Womens Shoes Nike Zoom Vapor 9.5 Tour Fuchsia Glow/Dove Grey/Hot Lava,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Nike Zoom Fit 2 Chalk Blue/Ghost Green/Racer Blue/White,Adidas Bercuda 3 Mens White/Black/Light Scarlet Tennis Shoes V88242,Womens Sandals PATRIZIA Jonell Red,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes PATRIZIA Christine Black,Nike Air Max 90 Mens White/Gum Light Brown/White Running Shoes V91896,Womens Shoes PUMA Cell Riaze Knit Mesh Black/Pink Glo/Mint Leaf,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots Sam Edelman Keegan Leopard,Nike Air Zoom Pegasus 32 Mens Black/Pure Platinum/White Running Shoes V24505,Womens Sandals Sam Edelman Rosa Bright White/Classic Nude Multi Beads,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Saucony Fastwitch Berry/Blue/Orange,Nike Free 5.0 2015 Mens Black/Anthracite Running Shoes V13103,Unisex Shoes Superga 2750 Cotu Classic Chalky Pink,