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Antony Morato Driver Jacket CP1219,Nike Air Max 90 Mens White Running Shoes V86244Brave Soul Nipton Longline Puffer Jacket CP1272,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Hawksworth Hawkbit Long Jacket CP1406,Nike Air Zoom Pegasus 32 Mens Ghost Green/Copa/Blue Lagoon/Black Running Shoes V55655Jack & Jones Violin Fur Trim Puffer Jacket CP1420,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, The North Face Tonnerro Jacket CP1533,Nike Air Zoom Structure 19 Mens Black/Volt/Blue Lagoon/White Running Shoes V29964Hawksworth Faroe Cable Knit Jumper CP1807,.

Condemned Nation Raleigh Short CP2105,Nike Air Zoom Pegasus 32 Mens Pure Platinum/Dark Grey/Black Running Shoes V69845EA7 Train 7 Lines Fleece Short CP2122,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Creative Recreation Toluca Swim Short CP2305,Nike Air Zoom Pegasus 32 Flash Mens Squadron Blue/Reflective Silver/Blue Lagoon Running Shoes V79048adidas Originals Itasca Track Top CP3524,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Converse Core Fleece Suit CP3591,Nike Air Zoom Pegasus 32 Mens Black/Pure Platinum/White Running Shoes V24505Toms University Slip On Espadrille CP3807,, too, that, after 2023, Clae Ellington Leather Shoe CP3876,Nike Dart 11 Mens Black/Dark Grey/White Running Shoes V17929Original Penguin Flava Suede Shoe CP3931,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, adidas Originals Hamburg Trainer CP4046,Nike Flex Run 2015 Flash Mens Squadron Blue/Hyper Orange/Blue Lagoon Running Shoes V79011Lacoste Frasier Slide Sandal CP3853,.


What, then, will be the features of this growing consumer market? A Nike Flyknit Lunar 3 Mens Sail/Black Running Shoes V73059 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Asics GT-II Suede Trainer CP4201,Nike Flex Run 2015 Flash Mens Black/Wolf Grey/Hyper Orange/Metallic Silver Running Shoes V38206Converse Chuck Taylor All Star Lean Ox Trainer CP4278,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Creative Recreation Kaplan Trainer CP4345,Nike Free 3.0 Flyknit 2015 Mens Hyper Orange/Blue Lagoon/Bright Crimson/Black Running Shoes V58438Gourmet The 35 Lite BK Trainer CP4461,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Lacoste Misano 36 Trainer CP4520,Nike Free 4.0 Flyknit 2015 Mens Black/Hyper Orange/University Blue/Sail Running Shoes V20524Nike Lunar Force 1 '14 Trainer CP4638,, argues the report,Nike Air Jordan 7 Retro 'Bordeaux' Trainer CP4747,Nike Free Rn Mens White/Pure Platinum/Black Running Shoes V93513Nike Jordan Eclipse Holiday Trainer CP4804,.

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Nike Air Huarache Light Premium Trainer CP4874,Nike Fs Lite Run 3 Mens Black/Racer Blue/Volt/Black Running Shoes V25145Reebok Furylite Reflective Trainer CP4993,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Vans Old Skool Side Stripe Trainer CP5081,Nike Roshe Ld 1000 Mens Varsity Red/White/Safety Orange/Black Running Shoes V83624Flossy Womens Plimsole CP5189,.

Crucially, Womens Sandals adidas Adilette SC - Silver Black/Metallic Silver,Nike Roshe One Mens Cargo Khaki/Black/White Running Shoes V43565Womens Shoes adidas Zero Bounce Shock Red/Iron Metallic/Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes adidas Running Thrasher 1.1 W Amazon Purple/Silver Metallic/Flash Orange,Nike Shox Nz Mens Black/Racer Blue/Dark Grey/Black Running Shoes V25061Womens Boots Aerosoles Barricade Tan Combo,.

Finally, Womens Shoes Aerosoles Dimperial Black Patent,Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36185Womens Boots ALDO Cyndy Black Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals ALDO Napoleone Black Leather,Adidas Adizero Boston 5 Tsf Womens Prism Blue/Silver Metallic/Super Purple Running Shoes V69496Womens Boots Anne Klein AKKacey Wide Calf Black Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Anne Klein AKOliveria Pewter/Pewter Synthetic,Adidas Pure Boost Womens White/Silver/Light Onix Running Shoes V94323Womens Shoes Anne Klein Oates Green Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes ASICS Patriot 8 Black/Silver/Berry,Adidas Pure Boost 2 Womens Flash Orange/White/Graphic Running Shoes V53717Womens Boots C Label Cathy-8B Charcoal,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals C Label Flatty-14 Cognac,Adidas Springblade Drive Womens White/Black Running Shoes V86917Womens Boots Calvin Klein Bionda Shadow Grey Kid Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Calvin Klein Bel Winter Taupe Suede,Adidas Ultra Boost Womens Black/Grey Running Shoes V19321Womens Shoes Calvin Klein Gayle Vapor Kid,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Calvin Klein Ellcia Cocoon Toscana Leather,Adidas Adilette Supercloud Plus Womens Black/Mineral Blue/White Slippers V22672Womens Boots CARLOS by Carlos Santana Claudia Wide Shaft Black,.

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