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Moon Boot Womens WE Soft Boot CP5168,Nen's nike KOBE X 705317-403,Womens Shoes adidas Barricade Team 4 White/Solar Red,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes adidas Originals SL Loop Racer W Clear Green/Dark Slate/White,NIKE AIR MAX 90 ULTRA BREATHE White/Light Retro/Lava Glow/White,Womens Boots Aerosoles A2 by Aerosoles Cinch of Luck Black Combo,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Aerosoles Fire Light White,NIKE AIR ZOOM PEGASUS 33 831352-601,Womens Boots ALDO Exmerina Taupe,.

Womens Shoes ALDO Huwet Black,NIKE FREE SOCFLY Black/Pink Flash/Tour Yellow/White,Womens Boots Anne Klein Xpert Black Fabric,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Anne Klein Oates Black Suede,Nike Men's Basketball Shoe Kyrie 3,Womens Sandals Badgley Mischka Carey Platino,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals C Label Elinor-10 Pewter,NIKE ZOOM CAGE 2 White/Pure Platinum/Metallic Silver,Womens Boots Calvin Klein Bionda Shadow Grey Kid Suede,, too, that, after 2023, Womens Sandals Calvin Klein Collection Sibil 1 Watermelon,WOMEN'S NIKE ZOOM STRUCTURE+ 16 536974-525,Womens Shoes Calvin Klein Madigan Black Patent,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots CARLOS by Carlos Santana Havana Wide Shaft Black,Women's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 881109-002,Womens Shoes CARLOS by Carlos Santana Posy Pewter,.


What, then, will be the features of this growing consumer market? A Women's Shoe Nike Cortez Ultra BR 833801-800, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals Clarks Viveca Rome Gold Leather,Women's Shoe Nike Juvenate Woven Premium 833825-600,Womens Sandals Clarks Hayla Heaven Tan,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Clarks Un Estie Black Interest Suede,Adidas Rose 4.5 Boys Toddler Clear Grey/Light Scarlet/Dark Onix Basketball Shoes V44484,Womens Boots COACH Bonnie Black Haircalf,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals COACH Judy Black/Denim/Black,Adidas D Rose 773 Iii Boys Preschool White/Black Basketball Shoes V86309,Womens Shoes COACH Orlene Mink Calf Suede,, argues the report,Womens Boots Cole Haan Rockland Boot Chestnut Leahter,Adidas D Rose 6 Boys Grade School Copper Metallic/Black/Scarlet/Shock Mint Basketball Shoes V48820,Womens Shoes Cole Haan Juliana Pump 45 Blazer Blue Patent,.

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Womens Shoes Cole Haan Pinch Grand Penny Sequoia,Adidas Springblade Drive 2 Boys Grade School Black/Solar Blue/Metallic Silver Running Shoes V27481,Womens Shoes Converse CTAS Shroud Classic Cheetah,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes ECCO Touch 15 Tassel Burgundy/Burgundy,Nike Roshe One Boys Grade School Black/Cool Grey Running Shoes V15196,Womens Shoes ECCO Soft VII Tie Black/Black,.

Crucially, Womens Shoes GUESS Avocadoo Black,Adidas Adipure Crazyquick Mens Black/Blast Purple/Vivid Pink Basketball Shoes V14189,Womens Boots Hunter Original Tall Bright Cerise,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Naturalizer Donna Spring Denim Leather,Adidas D Lillard 1 Mens Black/Yellow/White Basketball Shoes V38626,Womens Shoes Naturalizer Peace Black Leather/Shiny,.

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Finally, Womens Shoes New Balance Classics WL515 Grey/Lavender Suede/Mesh,Adidas Supernova Boost Glide 7 Mens Collegiate Navy/White/Solar Yellow Running Shoes V46076,Womens Shoes Nike In-Season TR 4 Wolf Grey/Dark Grey/White/Green Glow,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Nike Free 5.0 TR Fit 5 PRT Squadron Blue/Bright Mango/Blue Grey/White,Adidas Ace 16.1 Fg/Ag Mens Shock Blue/Semi Solar Slime/White Soccer Shoes V74513,Womens Sandals PATRIZIA Derica Orange,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes PUMA Evader Geo Turbulence,Nike Air Max Excellerate 4 Mens Black/University Red/Bright Crimson/White Running Shoes V29166,Unisex Shoes Reebok Royal Ace Black/Pure Silver/Rivet Grey/Reebok Royal,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Rocket Dog Nina Comfort Pink Wild One,Nike Air Max Tavas Mens Cool Grey/White/Pure Platinum Running Shoes V47709,Womens Boots Sam Edelman Madge Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Sam Edelman Lynn Snow White,Nike Flex Fury Mens Black/Volt/Stratus Blue/Blue Lagoon Running Shoes V30437,Womens Shoes Saucony Sapphire Navy/Pink,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Supra Wrap Grey/Pattern/White,Nike Lunarestoa 2 Mens Wolf Grey/White/Black/Dark Grey Running Shoes V99413,Womens Boots UGG Soleil Black Suede/Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots UGG Aurelyn Black Twinface,Nike Zoom Elite 8 Mens Volt/Game Royal/Blue Lagoon/Black Running Shoes V85948,Womens Slippers UGG Scuffette II Metallic Conifer Navy Suede,.

Copyright Womens Sandals Vaneli Eglon Black Smack Patent/Acciao Speed/Gunmetal Trim, 2018. All rights reserved.
About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Vaneli Diesis Black Mag Patent/Black Porolining S&L,Adidas Response Boost Womens Clear Sky/White Running Shoes V45199,Womens Shoes Vaneli Bennet Black Nnappa,. Shenzhen’s tech trailblazers are anxious about rising property prices. Unisex Shoes Vans SK8-Hi Reissue (Inca) Moon Rock/Dachshund,Adidas Voloomix Womens Black/White/Light Purple Slippers V35036,Nike Pro Hyperstrong Hardplate Graphic Compression,