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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Anne Klein Oates Green Suede,Men's Shoe Nike Zoom Train Toranada 835657-018,Womens Shoes Badgley Mischka Landmark Silver Diamond Drill Fabric,.

Womens Sandals C Label Darla-9A Black,NIKE FREE TR 5 Cool Grey/Pure Platinum/Bright Citrus/Metallic S,Womens Shoes C Label Clower-3 Dark Teal,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals Calvin Klein Laken Sandstorm/Platinum White/Black Leather,NIKE ROSHE RUN PRINT Black/White/Grey Mist/Blue Graphite,Womens Shoes Calvin Klein Carine Black/Mixed Black Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Boots CARLOS by Carlos Santana Gramercy Cognac,NIKE ZOOM SB STEFAN JANOSKI CANVAS Black/White/Anthracite/White,Womens Boots Clarks Lucette Jewel Dark Brown Leather,, too, that, after 2023, Womens Sandals Clarks Hayla Glacier Pewter Leather,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-500,Womens Shoes Clarks Brier Dolly Black Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Clarks Evianna Cozy Brown,Women's Shoe Nike Air Zoom Pegasus 33 Shield 849567-002,Womens Boots COACH Genie Saddle Burnish Calf,.


What, then, will be the features of this growing consumer market? A Women's Shoe Nike Juvenate Premium 844973-601, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes COACH Rosey Warm Blush Patent,Women's Training Nike Flyknit Zoom Agility Shoe 698616-404,Womens Boots Cole Haan Calixta Bootie Chestnut,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Cole Haan Linden Sandal Maple Sugar/Brown,Adidas D Rose 5 Boys Preschool Light Scarlet/Solar Blue/Black Basketball Shoes V62185,Womens Shoes Cole Haan Zerogrand Slip-On Sneaker Blazer Blue/Black/Electra,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Cole Haan Zerogrand Wing Oxford Argento Metallic,Adidas D Rose 6 Boys Grade School Black/Vivid Red/Shock Blue Basketball Shoes V29938,Womens Boots ECCO Touch 25 Buckle High Black,, argues the report,Womens Shoes ECCO Auckland Loafer True Navy,Adidas X 15.3 Fg/Ag Boys Grade School Black/Shock Pink/Solar Gold Soccer Shoes V26377,Womens Sandals GUESS Guavva Blue,.

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Crucially, Womens Shoes New Balance Classics 620 - Redwoods Blue/Grey,Adidas D Rose 773 4 Mens Scarlet/Black/White Basketball Shoes V73823,Womens Shoes Nike MD Runner 2 White/Fiberglass/Pure Platinum/Metallic Silver,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Nike Air Max Dynasty Cool Grey/Fierce Purple/Hyper Grape/Black,Adidas Pure Boost Mens Base Green/Black Running Shoes V11794,Womens Sandals PATRIZIA Perfection Pewter,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Saucony Mystic Grey/Blue/Aqua,Nike Flyknit Lunar 3 Mens Photo Blue/Concord/White/Black Running Shoes V68158,Womens Shoes Superga 2750 Nappaw Red,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots UGG Adyson Gooseberry Leather,Nike Lunarestoa 2 Mens University Red/Team Red/White/Black Running Shoes V82845,Womens Boots UGG Classic Mini Serape Skyline Twinface,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes UGG Aven Antique White,Adidas Adizero Adios 2 Womens Blast Purple/Black/Red Zest Running Shoes V38967,Womens Sandals Vaneli Blisse Taupe,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Vaneli Brucie Black Quilted Suede/Black Patent/Black GG,Adidas Response Boost Womens Clear Sky/White Running Shoes V45342,Womens Shoes Vaneli Tawnee Black Satin/Black Moire Fabric,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Pro Hyperstrong Slider 1.5,Adidas Pure Boost X Trainer Womens Black/Dark Grey/Sun Glow Training Shoes V17803,Hurley One And Only Luxe Lined,.

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