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Nike Roshe LD-1000 Trainer CP4878,Men's Training Shoe Nike Free Trainer 3.0 V4 749361-601,Reebok Workout Plus Low Trainer CP4976,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Dr. Martens Womens 1460 8-Eye Boot CP5140,Men's Training Shoe Nike Train Prime Iron DF 832219-010,Womens Sandals adidas Supercloud Plus Slide Collegiate Navy/Vivid Mint/Clear Sky,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes adidas Originals SL Loop Racer W Ash Pink/Dust Pink/White,NIKE AIR MAX 1 ULTRA MOIRE 704995-101,Womens Boots Aerosoles Ride Out Tan,.

Womens Sandals Aerosoles Plushed Metal Dark Tan,NIKE AIR ZOOM PEGASUS 31 Black/Anthracite/Fuchsia Flash/Reflect,Womens Shoes Aerosoles A2 by Aerosoles Lollipowp Chambray Blue Combo,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals ALDO Tiphanie Bluette,NIKE FREE 1.0 CROSS BIONIC Black/White/Volt,Womens Boots Anne Klein Towny Black Faveau/Gunmetal Hardware,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Anne Klein AKCristyn Black Leather,NIKE INTERNATIONALIST Blue Force/Ice Blue/Black/White,Womens Shoes ASICS Gel-Zaraca 4 Azalea/Silver/Black,, too, that, after 2023, Womens Boots C Label Binky-4 Black,NIKE MERCURIAL SUPERFLY FG Volt/Black/Hyper Pink,Womens Shoes C Label Napoli-25 Gold,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Calvin Klein Nasi Warm Gold Mirror Metallic,NIKE ZOOM SB STEFAN JANOSKI SE Blue Force/Obsidian/White/Blue Fo,Womens Shoes Calvin Klein Lucette Klein Blue Toscano,.


What, then, will be the features of this growing consumer market? A Women's Shoe Nike Air Force 1 07 Premium 616725-104, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Calvin Klein Darielle Shadow Grey,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-104,Womens Sandals CARLOS by Carlos Santana Selena Oceanic Blue,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots Clarks Swansea Grove Khaki Suede,Women's Shoe Nike Free TR 6 833413-400,Womens Sandals Clarks Caslynn Dylan Black Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Clarks Daelyn Towne Honey Leather,Women's Shoe Nike Roshe Two Flyknit 365 861706-001,Womens Shoes Clarks Daelyn Summit Grenadine Nubuck,, argues the report,Womens Sandals COACH Amel Milk Rubber/Milk Black Sig,Nike Tri Fusion Run Boys Toddler Black/Dark Grey/Metallic Silver/White Running Shoes V17390,Womens Shoes COACH Arlene True Red Suede Driver,.

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Womens Boots Cole Haan Russell Boot Black,Adidas D Rose 773 Iii Boys Preschool Collegiate Navy/White Basketball Shoes V45963,Womens Shoes Cole Haan Chelsea Pump Maple Sugar Patent,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Cole Haan Cary Blazer Blue Snake Print,NIKE AIR MAX 2015 White/Black/Pink Pow,Womens Shoes Cole Haan Zerogrand Wing Oxford Beet Red Suede/Ivory,.

Crucially, Womens Boots ECCO Sport Biom Hike 1.6 Titanium,Adidas X 15.3 Fg/Ag Boys Grade School Black/Shock Pink/Solar Gold Soccer Shoes V26313,Womens Shoes ECCO Babett Textile Tie Moon Rock/Moon Rock,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals GUESS Hyee Black Leather,Adidas Element Refine Girls Grade School Solar Pink/White/Power Purple Running Shoes V77638,Womens Boots Hunter Huntress Gloss Black Gloss,.

Finally, Womens Shoes Naturalizer Saban Cardinal Leather,Adidas D Rose 5 Boost Mens Black/Scarlet/White Basketball Shoes V26082,Womens Shoes New Balance WC1005 Black/Pink,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes New Balance W496V2 Komen Pink,Adidas Cc Rocket Boost Mens Solar Blue/Black/White Running Shoes V75751,Womens Shoes Nike LunarTempo Black/White/White,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Nike Dart 11 Dark Grey/Black/White/Tide Pool Blue,Adidas Adilette Cloudfoam Ultra Mens White/Iron Metallic/Vista Grey Slippers V92143,Womens Boots PATRIZIA Softcover Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes PATRIZIA Grandview Black,Adidas Pure Boost Sonic Knit Mens Black/Dark Grey Heather Solid Grey Running Shoes V16962,Womens Shoes PUMA Ignite XT Core Purple Cactus Flower/Periscope/White,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Rocket Dog Howie Black Hush,Nike Air Max Sequent Mens Black/University Red/Cool Grey/Metallic Cool Grey Running Shoes V29244,Womens Slippers Rocket Dog Barstow Black Icemaker,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Sam Edelman Gardener Saddle Vaquero Saddle Leather,Nike Air Max 90 Mens Squadron Blue/Black/Bright Citrus/Flight Silver Running Shoes V78960,Womens Shoes Sam Edelman Miles Pewter/Argento Metallic Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Superga The Man Repeller x Superga - 2288 Satinw Mustard Yellow,Nike Flex Fury Mens Black/White/Wolf Grey/Cool Grey Running Shoes V37409,Womens Boots UGG Mini Bailey Button Bling Grey,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots UGG Abree Short Aubergine,Nike Lunarestoa 2 Mens Black Running Shoes V12577,Womens Boots Vaneli Radius Black Nival Suede/Black Nicole Stretch/Black Embroidery,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals Vaneli Nelda Black Petro Patent,Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36185,Womens Shoes Vaneli Saula Black Nappa/Black Nappa Woven,