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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Toms Womens Canvas Classic Espadrille CP5199,Nen's nike KOBE X 705317-676,Womens Shoes adidas Volley Light Core White/Grey/Black,.

Womens Shoes adidas Originals SL Loop Racer W White/Blush Green/Vista Pink,NIKE AIR MAX 2015 Dark Obsidian/Volt/Menta/White,Womens Boots Aerosoles High Ride Black Croco,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals Aerosoles Fire Light White,NIKE AIR ZOOM PEGASUS 31 Pink Pow/Fuchsia Flash/Black,Womens Boots ALDO Dyna Black Nubuck,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals ALDO Reinelle Black,NIKE FLYKNIT ZOOM AGILITY Fireberry/Hyper Punch/Raspberry/White,Womens Boots Anne Klein AKIseeyou Black/Black Fabric,, too, that, after 2023, Womens Shoes Anne Klein AK7Don't Stop Natural,Nike HyperVenom Phinish SG-PRO Anti Clog Traction Men's Soft-Ground Soccer Cleat 889255-017,Womens Shoes Badgley Mischka Tory White Satin,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals C Label Iria-3 Orange,NIKE ROSHE RUN PRINT Fuchsia Flash/Black/White,Womens Boots Calvin Klein Zabrina Caramel,.

What, then, will be the features of this growing consumer market? A NIKE ZOOM SB STEFAN JANOSKI CANVAS Black/White/Anthracite/White, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals Calvin Klein Collection Urma Bis Painted Linen White/Natural,Women's Shoe Nike Air Force 1 Low Upstep BR 833123-001,Womens Shoes Calvin Klein Hazie Black Exotic Liz Patent,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Calvin Klein Gayle Fearless Blue,Women's Shoe Nike Air Zoom Elite 8 748589-401,Womens Sandals CARLOS by Carlos Santana Tindra Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Clarks Un.Palmarita Cognac,Women's Shoe Nike Free TR 6 Metallic 849805-001,Womens Sandals Clarks InMotion Sail White,, argues the report,Womens Shoes Clarks Juniper Sling Black Leather,Women's Shoe Nike LunarEpic Flyknit 818677-700,Womens Shoes Clarks Cordella Chant Beige Leather,.

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Finally, Womens Boots Hunter Huntress Navy Matte,Adidas Crazy 1 Mens Blast Purple/Black/Vivid Green Basketball Shoes V38996,Womens Sandals Naturalizer Catrina Nickel Alloy/Dark Brown Bronze Metallic Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Naturalizer Verra Black Leather/Printed Iguana,Adidas D Lillard 1 Mens White/Black/Silver Metallic Basketball Shoes V88481,Womens Shoes New Balance WLD5000 Bright Cherry/Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes New Balance WX711APB Poison Berry,Adidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82521,Womens Shoes Nike Free 5.0 V4 White/Pure Platinum,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Nike Flex Experience Run 4 Black/Racer Blue/White/Chalk Blue,Adidas Supernova Boost Glide 7 Mens Collegiate Navy/White/Solar Yellow Running Shoes V46076,Womens Boots PATRIZIA Crave Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes PATRIZIA Angus Beige,Adidas Ace 15.3 Cage Mens Solar Yellow/Silver Metallic/Clear Grey Soccer Shoes V78313,Womens Shoes PUMA Roma Emboss Zig Zag Snapdragon,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Rocket Dog Snowcrush Sand Suede,Nike Air Max Ltd Mens Black Running Shoes V12151,Womens Slippers Rocket Dog Barstow Black Icemaker,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Sam Edelman Jolan New Nude Leopard,Nike Air Max Tavas Mens Coastal Blue/Blue Spark/White/Photo Blue Running Shoes V45445,Womens Shoes Sam Edelman Augusta Pop Fuchsia Kid Suede Leather,.

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About this Special Report

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