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Oill Prague Solid Signature Trainer CP4883,Men's Shoe Nike SB Dunk Low Premium 313170-213,Supra Ellington Trainer CP5032,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Moon Boot Womens WE Quilted Boot CP5167,Men's Shoe Nike Zoom Spiridon Ultra 876267-002,Womens Shoes adidas Barricade Court White/Copper Metallic/Solar Red,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes adidas Golf Adicross SL Clear Onix/Running White/Flash Red,Men's Training Shoe Nike Free Trainer 5.0 V6 719922-044,Womens Boots Aerosoles Long Stride Brown,.

Womens Sandals Aerosoles A2 by Aerosoles Heart Plush Silver Metallic,MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-610,Womens Shoes Aerosoles A2 by Aerosoles Rock Solid Pink Stripe,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes ALDO Kenasa Black,NIKE AIR MAX 2015 White/Black/Total Orange,Womens Sandals Anne Klein Halina Black/Black Fabric,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Anne Klein Barnone Black,NIKE AIR ZOOM PEGASUS 31 Hyper Orange/Volt/Bright Crimson/Black,Womens Shoes Badgley Mischka Thora Navy Satin/Chiffon,, too, that, after 2023, Womens Sandals C Label Cider-2 Orange,NIKE FREE 4.0 FLYKNIT Glacier Ice/Polarized Blue/University Blu,Womens Boots Calvin Klein Gigi Caribou Wide Calf Suede/Neoprene,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Calvin Klein Collection Sara Bubblegum/Wintergreen/Blueberry Patent,NIKE LUNARGLIDE 6 White/Total Orange/Peach Cream/Black,Womens Shoes Calvin Klein Kena Black Microsuede/Elastic,.

What, then, will be the features of this growing consumer market? A NIKE SB LUNAR STEFAN JANOSKI MID SHIELD Black/White/Black, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots CARLOS by Carlos Santana Gramercy Cognac,WOMEN'S NIKE FS LITE RUN 2 684667-300,Womens Shoes CARLOS by Carlos Santana Jasper Dark Brulee,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Clarks Taline Trim Black Leather,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-800,Womens Shoes Clarks Daelyn Villa Navy Suede,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Clarks Evianna Dream Black,Women's Shoe Nike Air Zoom Vomero 11 818100-004,Womens Boots COACH Eva Black/ Saddle Leather,, argues the report,Womens Shoes COACH Norfolk Coral Pebble Grain Leather,Women's Shoe Nike FS Lite Run 3 807145-005,Womens Shoes COACH Rory Cinnamon Studded Soft Milled Leather,.

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Womens Boots Cole Haan Sonna Boot Black Leather,Women's Shoe NikeCourt Zoom Cage 2 705260-404,Womens Shoes Cole Haan Highline Sling Black Lizard Print/Black,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Cole Haan Juliana Pump 75 Beige Croc Print,Adidas Element Refine Boys Preschool Black/White/Black Running Shoes V32961,Womens Boots ECCO Touch 75 Ankle Bootie Black Cow Nubuck,.

Crucially, Womens Shoes ECCO Osan Loafer Shadow White,Adidas D Rose 6 Boys Grade School Copper Metallic/Black/Scarlet/Shock Mint Basketball Shoes V48820,Womens Shoes ECCO Sport Biom Trail FL GTX Grape/Grape/Poppy,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes GUESS Almirra Natural,Nike Air Max 2016 Boys Grade School Blue Lagoon/Black/Brave Blue Running Shoes V39555,Womens Boots Naturalizer Tricia Camel Smooth,.

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Finally, Womens Shoes New Balance WW659 Tan/Brown,Adidas Crazy 1 Mens Blast Purple/Black/Vivid Green Basketball Shoes V38996,Womens Shoes New Balance W496V2 Brown/Pink,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Nike Zoom Winflo Black/Polar/White/Bright Crimson,Adidas D Lillard 1 Mens Black/White/Silver Metallic Basketball Shoes V36075,Womens Shoes Nike Air Max Invigor Seaweed/White/Vivid Purple,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots PATRIZIA Insightful Black,Adidas Adizero Prime Ltd Mens Mid Grey/Silver Metallic/White Running Shoes V64223,Womens Shoes PATRIZIA Dreaminess Gold,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes PUMA Asha Alt 2 Comfort Drizzle/Bleached Denim,Adidas Vigor Tr 6 Mens Black/Silver Metallic/Solar Red Running Shoes V26906,Womens Boots Rocket Dog Dundee Grey Creek,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Rocket Dog Raylan Black Odyssey,Adidas Messi 15.3 Tf Mens Black/Solar Green/Solar Red Soccer Shoes V28114,Womens Sandals Sam Edelman Dayton Bistro w/ Citrine Stones,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Sam Edelman Margot Brown/Black Sahara Leopard Brahma Hair/Oily Velour Suede,Nike Air Max Ltd Mens Midnight Navy/Midnight Navy/Midnight Navy Running Shoes V65322,Womens Shoes Saucony Originals Bullet Dark Grey/Light Blue,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Timberland Earthkeepers Ellsworth Ballerina Port Woodlands,Nike Air Zoom Odyssey Mens Black/Wolf Grey/Dark Grey/White Running Shoes V37480,Womens Boots UGG Palisade Black Suede,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots Vaneli Reagan T.Moro Suede/Matching Elastic,Nike Free 4.0 Flyknit Mens Hyper Punch/White/Squadron Blue Running Shoes V59303,Womens Sandals Vaneli Bebra Orange Nappa/Fuchsia Nappa,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Vaneli Saula Black Nappa/Black Nappa Woven,Nike Zoom Elite 8 Mens Black/White/Volt Running Shoes V36913,Womens Shoes Vaneli Baffle Navy Nappa/Match Gross Grain,