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Womens Shoes adidas Galactic Elite Black/Bold Pink/Iron Metallic,NIKE LUNARGLIDE 6 White/Total Orange/Peach Cream/Black,Womens Boots Aerosoles Ride Out Mushroom,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Sandals Aerosoles Light N Sweet Nude,NIKE ROSHE RUN PRINT Villain Red/Team Red/Light Mulberry/Black,Womens Shoes Aerosoles Tricycle Black Croco,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Boots ALDO Rigoli Camel Suede,NIKE ZOOM SB STEFAN JANOSKI CANVAS Blue Lagoon/Clearwater/White,Womens Boots Anne Klein Brier Cognac Suede,.

Womens Shoes Anne Klein Cailley Taupe Reptile,Women's Shoe Nike Air Force 1 Low Upstep BR 833123-300,Womens Shoes Anne Klein AK7Macarena Navy Multi Leather,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Boots C Label Cupcake-1 Chestnut,Women's Shoe Nike Air Rift Breathe 848386-800,Womens Shoes C Label Milan-10 Silver,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Boots Calvin Klein Laneige Cement Leather,Women's Shoe Nike Free TR 6 833413-002,Womens Shoes Calvin Klein Lucette Navy Patent Leather,, too, that, after 2023, Womens Shoes Calvin Klein Breannia Cocoon,Women's Shoe Nike Air Max Sequent 719916-010,Womens Boots CARLOS by Carlos Santana Haven Cognac,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots Clarks Lucette Drama Black Suede,Nike Roshe One Boys Toddler Deep Royal Blue/Wolf Grey/Midnight Navy Running Shoes V52913,Womens Sandals Clarks Zia Castle Black,.


What, then, will be the features of this growing consumer market? A Adidas Ace 16.1 Fg/Ag Leather Boys Preschool Solar Green/Shock Pink/Black Soccer Shoes V76796, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Clarks Caswell Genoa Taupe,Adidas D Rose Lakeshore Boys Grade School Black/Light Scarlet Basketball Shoes V21305,Womens Shoes Clarks Fianna Carlie Brown Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots COACH Alessandra Mink/Black/Suede/Matte Calf,Adidas X 15.3 Fg/Ag Boys Grade School Black/Shock Pink/Solar Gold Soccer Shoes V26313,Womens Shoes COACH Rory Black Studded Soft Milled Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes COACH Kira Black Soft Shine Calf,Adidas Element Refine Girls Grade School Neon Pink/Black/White Running Shoes V66057,Womens Sandals Cole Haan Margate Wedge II New Bronze,, argues the report,Womens Shoes Cole Haan Bowie Slipon Sneaker Black Croc Embossed,Adidas 2015 Crazylight Boost Primeknit Mens Black/Gold/White Basketball Shoes V19143,Womens Shoes Cole Haan Elsie Logo Wedge II Tango Red/Tango Red Patent,.

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Womens Boots ECCO Sculptured 75 Zip Shootie Dark Clay,Adidas D Rose 6 Mens Black/Talc/Brown Basketball Shoes V29126,Womens Shoes ECCO Babett Maryjane Gravel Firefly,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes ECCO Sport Biom Grip Lite Plus Dark Shadow/Dark Shadow/Silver Pink Starship Yak/Suede/D,Adidas Cosmic Boost Mens Grey/Clear Grey/Flash Orange Running Shoes V56688,Womens Shoes GUESS Laceyy Gray Fabric,.

Crucially, Womens Boots Naturalizer Jarrett Truffle Taupe Suede/Brown Leather,Adidas Supernova Sequence 8 Mens Onix/White/Blue Running Shoes V67796,Womens Sandals Naturalizer Waverly Black Smooth,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes New Balance W680v2 Grey/Blue,Adidas Ace 15.2 Fg/Ag Mens Solar Blue/Silver Metallic/Solar Yellow Soccer Shoes V76073,Womens Shoes New Balance WT1210V2 Teal/Grey,.

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Finally, Womens Shoes Nike Juvenate Wolf Grey/White/Cool Grey,Nike Air Max 90 Ultra Mens White/Neutral Grey/Laser Black Running Shoes V92817,Womens Shoes Nike Zoom Fly 2 Chalk Blue/Racer Blue/Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals PATRIZIA Akin White,Nike Cortez Mens Black/Metallic Silver/White Running Shoes V22470,Womens Shoes PUMA Pulse XT Geo Black/White,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Reebok RCF Lite LO TR Poly Lush Orchid/Purple Glow/Solar Gold/Graphite/White,Nike Free Rn Distance Mens Black/White/Dark Grey/Wolf Grey Running Shoes V33978,Womens Shoes Rocket Dog Myrna Dark Red Thai Silk,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots Sam Edelman Arizona Seashell Pink Kid Suede Leather,Nike Shox Nz Mens Black/White Running Shoes V31673,Womens Shoes Sam Edelman Odelia Black Brahma,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Saucony Grid Cohesion 8 Silver/Grey/Coral,Adidas Pure Boost Reveal Womens Solar Pink/Black/Clear Grey Running Shoes V77457,Womens Shoes Supra Cuttler Grey/Pattern/White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots UGG Chaney Java,Adidas Ultra Boost Womens Frozen Yellow/Midnight Indigo/Semi Frozen Yellow Running Shoes V54221,Womens Boots UGG Classic Short Crazy Plum Twinface,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Slippers UGG Mandie Ink Blot Suede,Nike Air Huarache Womens Black Running Shoes V12715,Womens Sandals Vaneli Blisse Black,.

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