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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Max Tavas Leather Trainer CP4876,Men's Shoe Nike Roshe One 511881-023,Vans Authentic Trainer CP5061,.

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Assume, instead, Womens Sandals Aerosoles World Traveler Denim Fabric,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-070,Womens Boots ALDO Keira Black Leather,, too, that, after 2023, Womens Shoes ALDO Carminati Bronze,Nike Air Force 1 07 LV8 University White/Gum Light Brown/White,Womens Boots Anne Klein Incaged Black Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Anne Klein Udaya Natural Fabric,Nike Air Max 90 Origins Blue,Womens Sandals Badgley Mischka Catrina Platino,.


What, then, will be the features of this growing consumer market? A NIKE FINGERTRAP MAX FREE Black/Metallic Silver/Hyper Crimson, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots C Label Binky-2 Grey,NIKE FREE SB Fortress Green/Black/Gym Red,Womens Boots Calvin Klein Bionda Black Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Calvin Klein Jiselle Soft White Toscana Leather,NIKE LUNAR HYPERQUICKNESS (TEAM) Game Royal/Blue Hero/Metallic S,Womens Shoes Calvin Klein Ginae Espresso/Espresso Metallic Box/Kid Suede,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Calvin Klein Celia Steel Metallic Box/Leather,NIKE AIR ZOOM PEGASUS 33 831352-401,Womens Shoes CARLOS by Carlos Santana Posy Floral,, argues the report,Womens Sandals Clarks Hayla Samoa White Leather,Women's Nike AIR ZOOM FLY 2 707607-400,Womens Sandals Clarks Helio Float 4 Sand,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Naturalizer Saturday Black Leather,Nike Huarache Run Boys Grade School White/Black/Clay Orange Running Shoes V87309,Womens Shoes New Balance WC996v2 Light Blue/Blue,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Nike Revolution 2 Obsidian/Dark Obsidian/Volt/Pink Foil,Adidas Adipure Crazyquick Mens Light Scarlet/Metallic Silver/Collegiate Navy Basketball Shoes V62174,Womens Shoes Nike Tri Fusion Run Dark Grey/Green Glow/Ghost Green/White,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Nike Air Zoom Elite 8 Hyper Orange/Opti Yellow/Light Voltage Yellow II/Black,Adidas D Rose 6 Mens Black/Vivid Red/Blue Basketball Shoes V29873,Womens Sandals PATRIZIA Inalei Black Patent,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes PUMA Sky Wedge Rose Gold Black/Rose Gold,Adidas Energy Boost 2 Mens Earth Green/Night Shade/Solar Slime Running Shoes V53118,Womens Shoes Reebok Hexaffect Run 2.0 MT Fierce Fuchsia/Royal Orchid/Solar Yellow/White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Rocket Dog Gem White Kingsley,Adidas Supernova Boost Glide 7 Mens Blue/Solar Orange/Collegiate Royal Running Shoes V40502,Womens Boots Sam Edelman Madge Steel Grey,.

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