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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes adidas Running Powerblaze W CH Solid Grey/Silver Metallic/Solar Pink,Men's Shoe Nike Metcon 2 Amplify 819902-315,Womens Sandals Aerosoles Enchlave White,.

Womens Shoes Aerosoles A2 by Aerosoles Kaleidescope Light Pink Patent,Men's Shoe Nike SB Zoom Dunk Low Elite 864345-004,Womens Boots ALDO Yvesa Black Leather,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Boots Anne Klein CityGurl Black Leather,Men's Shoe NikeCourt Zoom Cage 2 705247-840,Womens Sandals Anne Klein Halina Light Bronze/Bronze Fabric,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Anne Klein AKBettina Taupe/Taupe Fabric,Men's Training Shoe Nike Metcon 2 819899-006,Womens Boots C Label Cupcake-1 Natural,, too, that, after 2023, Womens Shoes C Label Rome-1 Red,men's Unisex Running Shoe Nike Air Zoom Streak 5 815668-134,Womens Sandals Calvin Klein Udela Black Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Calvin Klein Gradyn White Graphic Leather,Men's Training Shoe Nike Metcon 2 819899-401,Womens Shoes Calvin Klein Anabelle Lipstick Red Leather/Patent,.


What, then, will be the features of this growing consumer market? A Nike Flyknit Racer Unisex Running Shoe 526628-405, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals CARLOS by Carlos Santana Finesse Corfu Blue,NIKE FREE TR 5 Black/Pink Pow/Fireberry/Metallic Silver,Womens Boots Clarks Amaline Art Black Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Clarks Tresca Track Sage,NIKE SB LUNAR ONESHOT Team Red/White/Black,Womens Shoes Clarks Juniper Sling Black Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots COACH Lester Denim Shiny Rubber,Women's Shoe Nike Air Max 2016 806772-001,Womens Sandals COACH Jolene Black/Brown/Chalk,, argues the report,Womens Shoes COACH Garland Natural/Nude Print Snake/Matte Calf,Women's Shoe Nike Air Max Sequent 719916-016,Womens Boots Cole Haan Elion Bootie Chestnut Leather,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals PATRIZIA Suzetta Purple,Adidas Crazy 97 Mens Regal Purple/White/Gold Basketball Shoes V72497,Womens Shoes PUMA Pulse PWR XT Matte Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots Rocket Dog Hallie Sand Americana,Adidas D Rose Lakeshore Mid Boost Mens Granite/Flash Green Basketball Shoes V56176,Womens Shoes Rocket Dog Campo Natural Hot Trot/Wild One,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Sam Edelman Reid Deep Saddle,Adidas Solar Boost Mens Vista Grey/Dark Grey/Crystal White Running Shoes V84423,Womens Shoes Sam Edelman Margot Brown/Black Sahara Leopard Brahma Hair/Oily Velour Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Saucony Originals Shadow 5000 Lime,Adidas Ace 16.2 Fg/Ag Mens Solar Green/Shock Pink/Black Soccer Shoes V76996,Womens Boots UGG Bailey Button Triplet Black Sheepskin,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots UGG Adirondack Boot II Black Leather,Nike Air Max Excellerate 4 Mens Cool Grey/Wolf Grey/Dark Grey/Black Running Shoes V47724,Womens Sandals UGG Sadie Black,.

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