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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Ralph Lauren Polo Hanford Trainer CP4932,Men's Shoe Nike Free Train Versatility 833258-100,Vans 106 Vulcanised Trainer CP5065,.

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Assume, instead, Womens Shoes Aerosoles Dimperial Black,Men's Shoe Nike Zoom LeBron Soldier 9 FlyEase 846246-110,Womens Boots ALDO Ocoinia Black Suede,, too, that, after 2023, Womens Shoes ALDO Zeldee Yellow Miscellaneous,Men's Shoe NikeLab ACG Lupinek Flyknit Low SFB 853954-002,Womens Shoes Anne Klein 7Sadya Yellow Multi Floral Croc,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Anne Klein Yolden Black Leather,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-007,Womens Shoes Badgley Mischka Amanda Ivory Satin,.


What, then, will be the features of this growing consumer market? A NIKE AIR HUARACHE White/Clearwater/Flash Lime/White, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes C Label Suden-5 Black,NIKE AIR ZOOM ELITE 7 Blue Lagoon/Brigade Blue/Dark Obsidian/Vo,Womens Boots Calvin Klein Berrie Cigar Brown Waxy Suede,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Calvin Klein Neoli Black Cow Roma,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-012,Womens Shoes Calvin Klein Nasser Greige,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots CARLOS by Carlos Santana Leighton Almond,NIKE FREE TRAINER 3.0 V3 White/Dark Grey/Bright Crimson,Womens Boots Clarks Palma Trina Black Leather,, argues the report,Womens Sandals Clarks Paylor Pax Grenadine Synthetic,NIKE SB LUNAR ONESHOT Black/White,Womens Shoes Clarks Sarina Billy Black Leather,.

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Crucially, Womens Sandals Cole Haan Elsie Slide 40 II Black,Women's Shoe Nike Air Rift Premium QS 848502-400,Womens Shoes Cole Haan Cary Venetian Black Nubuck,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Cole Haan Zerogrand Wing Oxford Marble/Ivory Specchio,Women's Shoe Nike Free TR 6 833413-160,Womens Sandals ECCO Flash T-Strap Sandal Dark Shadow Metallic,.

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Finally, Womens Shoes GUESS Aerra Platino 03/Platino,Adidas Rose 4.5 Boys Preschool Black/Light Scarlet Basketball Shoes V21217,Womens Shoes GUESS Espie Black Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals Naturalizer Vail Turquoise Time Leather,Adidas Crazy 8 Boys Grade School Aluminum/Black/Lead Basketball Shoes V10028,Womens Shoes Naturalizer Paola Black Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes New Balance WC1296 Silver/Purple,Adidas S Flex Boys Grade School Black/Solar Red/White Running Shoes V28464,Womens Shoes New Balance Classics WL501 Navy/Yellow Suede/Ripstop Mesh,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Nike Air Vapor Advantage White/Dove Grey/Fuchsia Glow,Nike Shox Nz Si Plus Boys Grade School Black/Dark Grey/Black/Metallic Silver Running Shoes V17049,Womens Shoes Nike Downshifter 6 Wolf Grey/Voltage Green/White,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals PATRIZIA Pearl Camel,Nike Roshe One Girls Grade School Black/Pink Blast/White/Gamma Blue Running Shoes V23935,Unisex Shoes PUMA Liga Suede Classic New Navy/White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Reebok DMX Max Stride RS Leather/Steel/Flat Grey/Coral/White,Adidas D Lillard 2.0 Mens Black/Vivid Red/Shock Blue Basketball Shoes V29954,Womens Sandals Rocket Dog Frisbee White Beach County,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots Sam Edelman Kemper Mocha Latte/Ivory Oily Velour Suede/Shearling,Adidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82521,Womens Sandals Sam Edelman Brenda Black Kid Suede Leather/Matte Ontario Leather,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Supra Vaider Black/Gold/White 2,Adidas Springblade Drive Mens Tech Grey/Blue Beauty/Collegiate Navy Running Shoes V80398,Womens Boots UGG Kisses Short Black Sequin Skulls,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Boots UGG Mini Bailey Button Geo Perf Furious Fuchsia Twinface,Adidas Barricade 2016 Mens Iron Metallic/Black/Shock Blue Tennis Shoes V60474,Womens Slippers UGG Alena Pendleton Chestnut,