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Under Armour SpeedForm Apollo Vent Trainers CP5054,Men's Shoe Nike Air Zoom Pegasus 32 749340-303,Timberland Womens 6 Inch Glastonbury Slim Cupsole Boot CP5182,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes adidas Duramo 7 Night Flash/Night Metallic/Solar Yellow,Men's Shoe Nike FL-RUE 880994-100,Womens Shoes adidas Running Abbott Pro TPU 2 Collegiate Navy/Running White,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Aerosoles Zenchilada Black,Men's Shoe Nike LunarCharge Premium 923281-014,Womens Shoes Aerosoles Gondola Black Combo,.

Womens Boots ALDO Etassi Rust,Men's Shoe Nike Roshe One 511881-023,Womens Shoes ALDO Russella Cognac,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Anne Klein Petrica Natural Leather,Men's Shoe Nike Zoom Train Toranada 835657-001,Womens Shoes Anne Klein AK7Orra Taupe Suede,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Badgley Mischka Alter Orchid Satin,Men's Soft-Ground Soccer Cleat Nike Mercurial Superfly V SG-PRO Anti-Clog 889286-303,Womens Shoes C Label Liberty-13 Black/Grey,, too, that, after 2023, Womens Sandals Calvin Klein Jileen Black/Warm Gold Scuba/Box Metallic,Men's Training Shoe Nike Zoom Train Complete 882119-400,Womens Shoes Calvin Klein Gilia Greige Kid Skin,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Calvin Klein Harlin Lipstick Red Kid Suede,NIKE AIR MAX PLUS Black/White/Challenge Red,Womens Sandals CARLOS by Carlos Santana Tonalea Tawny Tan,.


What, then, will be the features of this growing consumer market? A NIKE FINGERTRAP MAX FREE Black/Green Glow/Hyper Punch, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals Clarks Un Verlee Black Patent Leather,NIKE FREE TRAINER 3.0 V3 Black/White/Black,Womens Sandals Clarks Saylie Witman Desert,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Clarks Glick Avalee Light Grey Patent Leather,NIKE ROSHE RUN Midnight Navy/Black-White,Womens Boots COACH Odelle Saddle Sydney Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes COACH Kia Black,Nike Zoom Streak LT 3 Unisex Running Shoe 819038-015,Womens Shoes COACH Richmond Swagger Hi Top Wedge Natural,, argues the report,Womens Boots Cole Haan Livingston Bootie Black Leather,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-300,Womens Shoes Cole Haan Avery Ballet Black Glitter,.

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Crucially, Womens Shoes GUESS Maadet Gold,Nike Air Max 1 Boys Toddler Black/White/Cool Grey/Gym Red Running Shoes V33816,Womens Boots Naturalizer Tricia Wide Calf Black Wide Calf Smooth,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Naturalizer Narlene Vanilla Geo Patterned Printed Iguana,Adidas D Rose 6 Boys Preschool White/Grey/Black Basketball Shoes V91750,Womens Shoes New Balance Fresh Foam Zante Grey/Pink,.

Finally, Womens Shoes Nike Free 5.0 Black/Dark Grey/Dove Grey/White,Nike Flex Experience 4 Boys Grade School Black/Metallic Silver/Blue Lagoon/White Running Shoes V2234,Womens Shoes Nike Revolution 3 Voltage Green/Dark Grey/White/Hyper Pink,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals PATRIZIA Alexandra Camel,Nike Air Max 1 Girls Grade School White/Vivid Pink/Copa/Metallic Silver Running Shoes V94955,Womens Shoes PATRIZIA Budgie Red,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Unisex Shoes Reebok Royal Ace White/Pure Silver/Steel/Reebok Royal,Adidas Crazy Light 3 Mens Pride Blue/Electricity/White Basketball Shoes V69464,Womens Boots Rocket Dog Marcus Black Wide Tale/Hush,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots Sam Edelman Joelle Steel Grey,Adidas J Wall Mens Navy/Red/Light Onix Basketball Shoes V65616,Womens Shoes Sam Edelman Des Black/Citrine,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Saucony Peregrine 5 Blue/Citron/Coral,Adidas Adilette Cloudfoam Ultra Mens Black/Silver Metallic Slippers V26654,Womens Shoes Superga 2750 Nappaw Red,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots UGG Chaney Java,Adidas Ace 16.3 Cage Mens Shock Red/Black/Crystal White Soccer Shoes V74778,Womens Boots UGG Cobie Rust/Water Resistant Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Slippers UGG Scuffette II Metallic Conifer Black Suede,Nike Air Max Ltd Mens White/University Blue/Neutral Grey Running Shoes V94608,Womens Sandals Vaneli Marsie Natural Cork/Gold Buckle/Mtch Zipper,.

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