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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes adidas BBNEO Raleigh Mid Cyber Metallic / Cyber Metallic / Running White,Men's Shoe Nike Free Train Force Flyknit 833275-001,Womens Boots Aerosoles High Gear Black Suede,.

Womens Sandals Aerosoles Water Power Tan,Men's Shoe Nike Mercurial Victory V IC CR7 684875-404,Womens Shoes Aerosoles Brain Power Red Combo,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes ALDO Nean Silver,Men's Shoe Nike Train Ultrafast Flyknit 843694-863,Womens Boots Anne Klein Grania Dark Brown,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Anne Klein Tagalong Black Fabric,Men's Shoe Nike Zoom Train Toranada AMP 'Gronk' 848507-100,Womens Sandals Badgley Mischka Clear Silver,, too, that, after 2023, Womens Sandals C Label Kona-1 Tan,Men's Training Shoe Nike Metcon 2 819899-007,Womens Boots Calvin Klein Celine Steel Tumbled Metallic,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Calvin Klein Adina Anthracite/Black,Nike Air Force 1 07 LV8 University Red/White/Gum Light Brown/University Red,Womens Shoes Calvin Klein Ginae Ematite/Winter Taupe Metallic Box/Kid Suede,.


What, then, will be the features of this growing consumer market? A Nike Air Max Zero Unisex Shoe 789695-102, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Calvin Klein Collection Gavin Black Babycalf,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-012,Womens Shoes CARLOS by Carlos Santana Liza Red,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Clarks Taline Trim Black Leather,NIKE FREE TR 5 PRINT Pink Pow/Black/Volt,Womens Shoes Clarks In Motion Kick Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Clarks Bayham Raine Black Leather,NIKE SB LUNAR STEFAN JANOSKI Anthracite/Wolf Grey/Black,Womens Boots COACH Tristee Khaki/Chestnut,, argues the report,Womens Shoes COACH Wanda Khaki/Tigerlily 12cm Sig C/Patent,Women's Shoe Nike Air Max 2016 806772-503,Womens Shoes COACH Noella Saddle/Black Silk Nappa/Box Calf,.

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Crucially, Womens Shoes ECCO Touch 15 Scale Ballerina Moon Rock/Alusilver/Moon Rock,Women's Shoe Nike LunarEpic Flyknit 818677-300,Womens Sandals GUESS Frannie Black Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes GUESS Babbitta3 Natural Mesh,Nike Tri Fusion Run Boys Toddler Black/Dark Grey/Metallic Silver/White Running Shoes V17390,Womens Boots Naturalizer Josephine Wide Calf Banana Bread,.

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Finally, Womens Shoes New Balance WC1296 Silver/Purple,Women's Shoe Nike Free TR 6 833413-001,Womens Shoes New Balance Classics WL574 - Woven Collection Grey/Textile,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Nike Free 5.0 V4 Black/White/Pure Platinum,Nike Air Max Tavas Boys Grade School Hyper Cobalt/White/Dark Royal Blue Running Shoes V58310,Womens Shoes Nike Magista Ola FG Black/White/Dark Grey/Bright Crimson,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals PATRIZIA Mykonos Silver,Nike Free 5.0 2015 Girls Grade School Black/Vivid Pink/Pink Pow/Metallic Silver Running Shoes V29444,Unisex Shoes PUMA Suede Mid Classic + Grey Violet/Peacoat,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Reebok Run Supreme MT Faux Indigo/Cool Breeze/White/Royal/Silver,Adidas Crazy 8 Mens White Basketball Shoes V86167,Womens Sandals Rocket Dog Portia White You Fancy,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Sam Edelman Paige Space Blue Kid Suede Leather,Adidas D Rose 773 Iii Mens Light Onix/Black Basketball Shoes V61183,Womens Shoes Sam Edelman Bev Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Saucony Cohesion 8 Silver/Navy/Pink,Adidas Pure Boost Zg Prime Mens Mid Grey/Light Grey Running Shoes V64188,Womens Shoes Supra Skytop Black/Metallic/White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots UGG Poppy Pinecone Leather,Adidas Originals Adilette Mens Black/White/Black Slippers V33156,Womens Boots UGG Classic Short Woven Suede Charcoal Suede,.

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