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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Weave Nike Kobe 11 iDs DK59627 for Men,Men-Timberland 3-Eye Classic Lug Loafers & Boat Shoes Brown,Wholesale Air Jordan 5 Air jordan Grape 5s 98873312 for Men,.

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Assume, instead, Y-3 Pure Boost Triple White BY8955,Factory Price - EARLY NEW 2016 Nike Air Jordan Retro 11 Space Jam Size 13,Jordan Mens Shoes Black Dark Charcoal,, too, that, after 2023, Boss Green Mens Sneakers Dark Grey,Hot Cakes - Nike Swoosh Hunter Black Sz12 832820 001,Diesel Mens Low-Top Trainers Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Havaianas Mens Flip Flops Navy Blue Turquoise,Latest Products - NIKE AIR JORDAN 1 CHICAGO 2013 SIZE 10.5 RECEIPT 332550-163 DEADSTOCK,Lico Kids Trainers Black,.

What, then, will be the features of this growing consumer market? A Latest Products - Nike Air Jordan 1 Retro High OG Black Toe White Black Gym Red Size 12, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Next Mens Shoes Brown,Weekend Discount - Men's Nike Air Max 09 Jacquard Running Shoes Pure Platinum/Dark Grey 747362 002,Nike Mens Running Shoes Light Grey/Metallic Silver/G,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Mens Trainers Black (Black/Rosso Corsa),Weekend Discount - Nike Air Jordan 1 Retro Low OG Shadow DS Size 12,Saucony Mens Running Shoes Grey,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Mens Loafer Flats Brown (Light Brown (Chestnut)),Reebok Mens Royal Chukka Vulc Shoes Light Solid Grey/White/Brown Malt G57298,Wild Rhino Mens Shoes Brown,, argues the report,Design Adidas Ease Woven - Core Black / Ftwr White / Solar Red Footwear,Reebok Mens Classic Leather Is Shoes Midnight Blue/White G57391,Get Adidas Adria Plimsoll Slip-On - Core Black / Ftwr White / Joy Purple Footwear,.

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Crucially, Nike Huarache Ultra Men's Grey,Adidas Hamburg Navy White Men's Sneakers G56188,2015 Men's/Women's Nike Roshe One Slip On World Cup Germany Retro Training Shoes Orange Yellow,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Authentic 717302-600 Air Jordan 6 Retro Varsity Red/Varsity Red-White Women's Shoe,New Balance 574 Mens Sports Shoes Burgundy G56424,Men's/Women's Adidas Originals Superstar 2 Casual Shoes Red/White G42581,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's/Women's Nike Air Max 90 Ultra Essential Running Shoes Black/Grey/Blue,Trainers Mens Nike Air Force 1 High Vintage Green/Mortar/Black G56930,Men's/Women's Nike Blazers Low Starry Sky Casual Shoes Grey/Bright Red 555281-100,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's/Women's Nike Payaa QS Shoes Light Grey 807738-011,Adidas Originals Country OG Trainer,Men's/Women's Saucony Grid 9000 Premium Running Shoes Orange Black S70196-2,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Women's Adidas Originals ZX 700 Shoes Blast Purple/Runwhite/Bluebird G95705,Jordan Jordan Eclipse Trainer,Women's New Balance 574 Shoes Dark Grey/Peahc/White WL574CPW,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Women's Nike Air Max 1 Print Running Shoes Sport Red/Sail 528898-600,Nike Air Max BW OG Trainer,Women's Nike Air Max 2015 Shoes Black Sapphire Blue Pink,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women-Puma Pulse XT Geo Sports Shoes White/Blue Prints,Bjorn Borg X100 Low Perforated Trainer,Reebok Womens Cardio Inspire Low 2.0 Shoes Black/White/Steel G57750,.

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About this Special Report

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