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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Max Lebron VII-23,Air Griffey Max 3 III Shoes For Men in 33067Nike Air Max LeBron XI Terracotta Warrior Basketball Shoes For Men in 99369,.

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What, then, will be the features of this growing consumer market? A Air Jordan Spizike 3.5 Retro Mens Shoes Cheap Sale Black Blue Red delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Ken Griffen Max Mens Shoes On Sale Blue red,Air Jordan Spizike 3.5 Retro Mens Shoes White Black YellowNIKE LUNAR FORCE 1 FUSE PRM QS Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Magista Onda Indoor Hyper Punch football shoes yellow pink black,Air Jordan Spizike 3.5 Retro Mens Shoes Orange For Sale CheapNike Penny Hardaway Mens Shoes Black Red,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Zoom Hyperflight PRM Mens Shoes Green,Air Max 2011 Netty Mens Shoes Discount black purpleNike Zoom KD V Klein Durant Basketball Shoes for Men in 82398,, argues the report,Nike Zoom Kobe VIII 8 For Men in 69618,Air Max 2012 Breathable Mens Shoes Gray BlackOnline Cheap Air Max 90 Mens Shoes Black White Green,.

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Crucially, PUMA XT S Black/Black Running Shoes for MAN,Air Max 90 Mens Shoes Cheap On Sale White GreenNike Air Max 1 Essential Daring Red/Daring Red/Grey Mist Running Shoes for MAN,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Vans Era Huarache LX Bordo Trainers for MAN,Air Max 90 Mens Shoes Cheap On Sale White Light GreenNike Internationalist Military Green/Dark Obsidian/Carbon Green Sneakers for MAN,.

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Finally, Saucony Courageous Grey Trainers for MAN,Air Max 90 Mens Shoes Cheap Wholesale Red BlackNike SB Lunar Paul Rodriguez 9 Brigade Blue/Dark Obsidian/White Trainers for MAN,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Adidas Originals ZX Flux Weave OG GXT Dark Cargo/Cargo/Black Sneakers for MAN,Air Max 90 Mens Shoes On Sale White Black CheapPUMA R698 Perf Pack Vaporous Green Sneakers for MAN,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Reebok Zpump Fusion Stash Black/White/Red/Pink/Yellow/Blue Trainers for MAN,Air Max 90 Premium EM Mens Shoes Blue OutletVans Authentic Black/Black Sneakers for MAN,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Benassi JDI Print Black/Black Slides for WOMAN,Air Max Alpha 2012 Mens Shoes Black GreenASICS GEL-Lyte III Burgundy/Fiery Red Trainers for WOMAN,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Reebok Freestyle Hi Co-Op White/Black Sneakers for WOMAN,AIR MAX LEBRON VIII-52018 Mens Under Authentic Armour UA Curry 4 High China tour Black/Gold Basketball Shoes,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Air Jordan 11 Jeter Re2pect Blue Direct suede Great 351792-147,AIR MAX LTD 01 Mens Shoes Cheap White AzureDiscount Authentic 302370-004 Mens Nike Air Jordan 9 Shoes Black/Citrus-White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Discount Authentic 316132-991 Mens Nike Air Jordan 1 Retro Old Love / New Love-Beginning Moments Package (BMP) - White / Black-Varsity Red Black / Varsity Maize-White,Air Max Ltd 2 Mens Shoes GrayDiscount Authentic 484654-400 Mens Nike Air Jordan 2012 Shoes University Blue/White-Dark Steel Grey,.

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About this Special Report

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