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The hottest new trends Nike Air Force 1 Low Supreme Doernbecher Black SJ53386 for Men,Men-Converse JP Jack Mid Sneakers Black,The lowest prices Air Jordan High Jordan 1 army Red 27AQ-1688 for Men,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Very cheap Nike Air Max 96 XX 870165-002 10.5 1 90 3 Black White GH31967 for Men,Men-Puma Suede Classic + Sneakers Blue/White,Vogue Air Jordan 14 Toe 14s Black White 77NY-1649 for Men,.

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Assume, instead, Authentic Air Jordan 12 Gamma Blue GS shoes,Discount Nike Shoes - 2015 Nike Air Jordan IV 4 Retro Laser SZ 10.5 White Chrome Cement OG 705333-10,Authentic Jordan 6 Black Infrared shoes,, too, that, after 2023, Adidas Mens Cushioned Running Shoes Green,Factory Price - in hand! Nike Air Jordan Retro 1 High OG SZ 10 Black Toe 2016 555088-125,Apaache Mens Casual Shoes Tan,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Chhota Bheem Boys Girls Sneakers Navy Blue,Hot Cakes - mens nike trainers 7.5uk,Ecco Mens Cleated Black/Brick,.

What, then, will be the features of this growing consumer market? A Latest Products - Nike Air Jordan 1 "Bred" Low - UK Size 10, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Jessi Jordan Mens Casual Shoes Brown,Low-cost direct - NIKE AIR BO 1 MENS TRAINING SHOES - MENS SIZE 9,Mens Hiking Footwear As Picture,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Mens Shoes Grey Black,Weekend Discount - 2015 DS Nike Air Max 90 OG "Infrared" - 725233 106 Supreme Undefeated,Nike Performance Kids Basketball Shoes Red,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Puma Unisex Sneakers Grey,Weekend Discount - Nike Air Jordan 11 Space Jam Size 9 Concord Bred Pantone 1 2 3 4 5 6 7 8 10 12,Stride Rite Girls Mid-Calf Boots Navy,, argues the report,Tom Tailor Mens Casual Shoes Navy Blue,Reebok Mens Zquick Lite Shoes Black/Steel/Blue/White/Gravel G57307,Your Turn Mens Casual Lace-Ups Black,.

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Crucially, Fila Cress Nylon Men Grey,Reebok Mens Classic Leather Lux Pw Shoes Black/Beige/Chalk/Beach Stone G57589,Nike Air Force 1 '07 Men's White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Presto Ultra Flyknit Men's White,Adidas Superstar Slip On Mens Casual Shoes Flora Black/red/yellow G56219,2015 News Men's/Women's Nike Free 4.0 Flyknit Shoes Forest Green/Black 717076,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's/Women's New Balance 1400 Shoes Dark Blue/Grey M1400J10,Nike Air Max 2016 Mens Black/White-Dark Grey Shoes G56751,Men's/Women's Nike Air Max 90 Anti Fur Shoes Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's/Women's Nike Air Max Sequent Running Shoes Orange/Gold,Running Shoes Mens Nike Air Force 1 High White/Reflect Silver/Silver G56886,Men's/Women's Nike Dunk High SB Shoes Blue/Black/White,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's/Women's Nike Roshe One Hyperfuse QS Shoes Black/Fluorescent Green 746825-003,Adidas Originals Pharrell Superstar Supershell Trainer,Men's/Women's UBIQ X Saucony Grid 9000 "Dirty Martini" Running Shoes Green Orange Olive 70131-1,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Women's Adidas Originals ZX 500 II "Floral Concept" Shoes Black/Black/Metallic Gold,Creative Recreation Cesario Low XVI Ripple Trainer,Women's New Balance 574 Shoes Black/Mint/White WL574CPC,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women's Nike Air Max 1 Running Shoes Crimson/Black/Pink/Fluorescent Green 314232-991,Nike Air Rift Trainer,Women-Asics Gel-Nimbus 17 Sports Shoes Powder Blue/Silver/Nectarine,.

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About this Special Report

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