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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Max 1 FB Trainer CP4608,Men's Shoe Nike Air Presto Ultra Flyknit 835570-002,Nike Roshe NM 'Fleece Pack' Trainer CP4736,.

Nike Air Huarache Low Trainer CP4836,Men's Shoe Nike Air Zoom Pegasus 92 844652-100,Reebok Furylite Trainer CP5003,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Hunter Womens Original Chelsea Boot CP5159,Men's Shoe Nike Free RN 831508-101,Womens Sandals adidas Supercloud Plus Slide Core Black/Silver Met/Clear Grey,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes adidas Pure Boost X Trainer White/Black/Shock Pink,Men's Shoe Nike Jordan Galaxy 820255-102,Womens Boots Aerosoles Cascade Dark Brown Combo,, too, that, after 2023, Womens Sandals Aerosoles True Plush Nude,Men's Shoe Nike Roshe Two 844656-001,Womens Shoes Aerosoles Brain Power Black Combo,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals ALDO Dolci Black,Men's Shoe Nike Zoom Ascension 832234-003,Womens Sandals Anne Klein Minerva Black Reptils,.


What, then, will be the features of this growing consumer market? A Men's shoes Nike Mercurial Superfly FG CR7 677927-404, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Anne Klein Frisca Black Suede,Men's Training Shoe Nike Metcon 2 819899-373,Womens Shoes Badgley Mischka Kallan Beige Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots C Label Romo-9 Black,Nike Air Force 1 07 LV8 University Blue Legend/White/Gum Light Brown/Blue Legend,Womens Boots Calvin Klein Zabrina Vapor,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Calvin Klein Babel Black Leather/Muted Snake Print Leather,Men's Training Shoe Nike Metcon 2 819899-401,Womens Shoes Calvin Klein Genavee Navy Leather,, argues the report,Womens Boots CARLOS by Carlos Santana Havana Cognac,NIKE DUAL FUSION BALLISTEC ADVANTAGE White/Medium Ash/Black/Gym Red,Womens Sandals CARLOS by Carlos Santana Wavery Black,.

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Crucially, Womens Sandals COACH Jolene Black/Brown/Bronze,NikeCourt Flare BHM Unisex Tennis Shoes (Women's Sizing) 848453-001,Womens Shoes COACH Lucille Dark Grey/Black/Suede/Matt Calf,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Cole Haan Briarcliff Boot Black Leather,Women's Shoe Nike Air Force 1 Flyknit Low 820256-001,Womens Shoes Cole Haan Bradshaw Wedge 40 Sahara Snake Roccia Print,.

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Finally, Womens Boots ECCO Sculptured 75 Ankle Boot Black Old West,Women's Shoe Nike Free TR 6 Metallic 849805-002,Womens Shoes ECCO Sky Mary Jane Black Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes ECCO Sport Biom Ultra Quest Plus Warm Grey/Warm Grey,Women's Shoe Nike LunarGlide 8 Shield 849569-002,Womens Shoes GUESS Ette Natural Synthetic,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Naturalizer Bromstad Bridgette Black Leather/Embossd Snake Smooth/Fur Lining,Nike Air Max 90 Girls Toddler White/Gamma Blue/Pink Blast/Ghost Green/Black Running Shoes V91469,Womens Sandals Naturalizer Oxygen White Leather/Cork Bottom,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes New Balance WF7534 TPU Molded Low-Cut Cleat White/Silver,Nike Free 5.0 2015 Boys Preschool Black/Dark Grey/Cool Grey/White Running Shoes V17227,Womens Shoes New Balance Fresh Foam Hierro Grey/Pink,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes New Balance Classics CW620 Black/Pink Suede/Mesh,Adidas Rose 773 Boys Grade School Black/White/Light Scarlet Basketball Shoes V35066,Womens Shoes Nike Tri Fusion Run Black/Grey,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Nike FS Lite Run 3 Ocean Fog/Squadron Blue/White/Fierce Purple,Nike Huarache Run Boys Grade School Black/Bright Crimson/Cool Grey/White Running Shoes V14375,Womens Sandals PATRIZIA Suzetta Pewter,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes PUMA Arial Basic Sports White/Geranium,Nike Air Max 90 Girls Grade School Pink Blast/Black/Gamma Blue Running Shoes V68534,Womens Shoes Reebok Trailgrip RS 4.0 Night Beacon/Alloy/Collegiate Navy/Luminous Lime,.

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About this Special Report

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