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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes adidas Ace Entry FxG Frozen Green/White/Flash Green,Men's Shoe Nike Air Zoom Pegasus 33 831352-001,Womens Boots Aerosoles In An Instint Tan,.

Womens Sandals Aerosoles Savant Nude Combo,Men's Shoe Nike Free RN CMTR 831510-002,Womens Shoes Aerosoles Tricycle Blue,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes ALDO Unalevia Orange,Men's Shoe Nike Kobe Mamba Instinct 852473-400,Womens Boots Anne Klein Coldfeet Wide Black Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Anne Klein Octavie Yellow Leather,Men's Shoe Nike Roshe One Hyper Breathe 833125-001,Womens Sandals Badgley Mischka Trista Silver Metallic Leather,, too, that, after 2023, Womens Sandals C Label Adler-14 Orange,Men's Shoe Nike Zoom All Out Low 878670-006,Womens Boots Calvin Klein Dita Pewter/Black Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Calvin Klein Adina Black Leather/Neoprene,Men's shoes Nike Tiempo Legend VI SG-PRO 819680-307,Womens Shoes Calvin Klein Ginae Ematite/Winter Taupe Metallic Box/Kid Suede,.

What, then, will be the features of this growing consumer market? A Men's Training Shoe Nike Zoom Speed Trainer 3 804401-414, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Calvin Klein Collection Vina Gold/Black,NIKE AIR MAX 90 PREM Black/Metallic Silver/White,Womens Shoes CARLOS by Carlos Santana Jasper Dark Brulee,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Clarks Hayla Glacier Pewter Leather,NIKE DUNK SB LOW PREMIUM FT Black/Midnight Navy/Metallic Gold/Wh,Womens Shoes Clarks Ashland Rivers Tan,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Clarks Vailee Stone Grey,NIKE FREE 4.0 FLYKNIT Black/Poison Green/Total Orange/White,Womens Boots COACH Alessandra Fatigue/Fatigue/Suede/Matte Calf,, argues the report,Womens Shoes COACH Lara Black Studded,Nike Lunar Control 3 Black/Pure Platinum/Metallic Silver,Womens Boots Cole Haan Jodhpur Boot Sequoia,.

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Crucially, Womens Shoes ECCO Golf Street EVO One Luxe Black,Women's Shoe Nike Air Rift Premium QS 848502-600,Womens Shoes GUESS Kaesy Black Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Hunter Original Back Adjustable Short Sunset/Tent Red,Women's Shoe Nike Free Train Connect 843966-100,Womens Sandals Naturalizer Tenor Classic Navy Leather/Printed Snake,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals PATRIZIA Soren Teal,Nike Air Max Sequent Boys Grade School Racer Blue/Racer Blue/Midnight Navy/White Running Shoes V7129,Womens Shoes PUMA Blur White/Fuchsia Purple/Princess Blue,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Reebok Work Beamer Low Grey,Nike Air Max 1 Girls Grade School White/Vivid Pink/Copa/Metallic Silver Running Shoes V94939,Womens Shoes Rocket Dog Temple Orange Parasail,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Sam Edelman Karley Black,Adidas Crazy 8 Mens Onix/Purple/Gold Basketball Shoes V67763,Womens Shoes Sam Edelman Hurlie Pewter Rasputin Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Saucony Originals Bullet Mint/Blue,Adidas Isolation 2 Mid Mens Black/Silver/White Basketball Shoes V27300,Womens Boots UGG Classic Cardy Grey,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots UGG Mini Bailey Button Bling Constellation Lodge Suede,Adidas Pure Boost Mens Base Green/Black Running Shoes V11788,Womens Sandals UGG Magnolia Brilliant Blue Leather,.

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About this Special Report

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