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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Welcomed Nike Lebron VIII 8 - 417098-001 SZ 13 Black anthracite 88NC-1618 for Men,Men-New Balance ML574 Classic Sneakers Dark Sapphire,Wholesale Other Jordans Air Jordan XXX (30) ' Cat' Black 77359182 for Men,.
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What, then, will be the features of this growing consumer market? A Hot Cakes - Nike Zoom Kobe VI - China, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Mens Sportswear Shoes Ivory/Black/Ivory,Latest Products - NIKE AIR JORDAN 1 MID BASKETBALL SHOES WHITE COOL GREY WHITE 554724 102,Polo Ralph Lauren Mens Sneakers Black/Rl000 Red Snuff Leather/Snuff Tumbled Leather,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Saucony Mens Sneakers Blue/Citron/Viziorange,Low-cost direct - Nike Air Footscape 2,Mens Lace-Ups Brown (Dark Brown),.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's/Women's Unisex Nike Roshe One Print Drift Running Shoes Black/Grey/White 718552,Trainers Mens Nike Air Force 1 High University Red/Black G56929,Women's Air Jordan 11 Retro "Floral Flower" Basketball Shoes White/Gold,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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