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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Welcomed Nike Lebron VIII 8 - 417098-001 SZ 13 Black anthracite 88NC-1618 for Men,Men-New Balance ML574 Classic Sneakers Dark Sapphire,Wholesale Other Jordans Air Jordan XXX (30) ' Cat' Black 77359182 for Men,.

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Assume, instead, Adidas Mens Football Shoes Black Metallic Silver Gold,Black Friday - 2010 NIKE AIR JORDAN RETRO XI 11 "COOL GREY" Size 11 Suede banned bred Concord,Overshoes Shoes Fashion Color,, too, that, after 2023, Creative Recreation Mens Sneakers Black Full Grain,Discount Nike Shoes - 2016 NIKE AIR JORDAN 12 XII RETRO DEEP ROYAL BLUE SUEDE 130690-400,Boys Slippers Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Lacoste Kids Trainers Grey,Factory Price - Men's Nike Air Jordan 8 VIII Retro Aqua Bright Concord Purple 305381-025 Sz 13,Mens Lace-Ups Fashion Color,.

What, then, will be the features of this growing consumer market? A Hot Cakes - Nike Zoom Kobe VI - China, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Mens Sportswear Shoes Ivory/Black/Ivory,Latest Products - NIKE AIR JORDAN 1 MID BASKETBALL SHOES WHITE COOL GREY WHITE 554724 102,Polo Ralph Lauren Mens Sneakers Black/Rl000 Red Snuff Leather/Snuff Tumbled Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Saucony Mens Sneakers Blue/Citron/Viziorange,Low-cost direct - Nike Air Footscape 2,Mens Lace-Ups Brown (Dark Brown),.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Vibram Five Fingers Mens Shoes Blue Light Grey,Weekend Discount - BRAND NEW! MENS NIKE AIR MAX 2015 Running Shoes 698902 001 Black/White,Discount Adidas V Racer - Blue / White / Power Red Footwear,, argues the report,Best Reebok Trainfusion Rs 4.0 Faux Indigo / Vivid Tangerine / White Footwear,Reebok Mens Triplehall 5.0 Shoes Tin Grey/Alloy/Coal/White/Silver Met G57247,Top brand Reebok Ventilator Co-Op Gravel / White / Blazing Pink / Solar Green / Steel Footwear,.

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Crucially, 2015 Women's Nike Roshe One Print Flower Series Running Shoes Royal Blue,Reebok Mens Ventilator Supreme Ec Shoes Coal/Black/White G57546,Men's/Women's Adidas NEO Lite Racer Shoes Dark Grey/White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's/Women's Adidas Originals Superstar II Shoes Running Shoes White/Gold,Adidas Originals NMD Runner Primeknit Black/White/Clear Blue Mens Casual Shoes G56203,Men's/Women's Adidas Ultra Boost Running Shoes Brown/Beige,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's/Women's Nike Free 5.0 V2 Shoes Electric Yellow/Blue,Nike Air Max 90 Mens Trainers Dark Grey/Wolf Grey/White/Total Orange G56786,Men's/Women's Nike Roshe One Running Shoes White/Gold 511881-081,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's/Women's Unisex Nike Roshe One Print Drift Running Shoes Black/Grey/White 718552,Trainers Mens Nike Air Force 1 High University Red/Black G56929,Women's Air Jordan 11 Retro "Floral Flower" Basketball Shoes White/Gold,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Women's New Balance 996 Running Shoes Pink/Purple WR996CST,Adidas Originals Adilette Slides Sandal,Women's Nike Air Max 2012 Breathable Shoes Green Silver Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Women-Converse CT AS Lux Mid Sneakers Black,Cruyff The Gria Trainer,Women-Timberland Sayward Knot Ballerina Flats Purple,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Reebok Womens X Face Stockholm Lx 85000 Shoes Philosophic/Chalk/Energy/Authentic/Respect G57849,Nike Air Max 90 Mid Winter Trainer,Womens New Balance 574 Teal/Navy Trainers G56469,.

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About this Special Report

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