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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Cool And Classical Nike AIR JORDAN ECLIPSE SZ 8 TRIPLE White 11LU689 for Men,Men's Under Armour UA Stephen Curry One Birthday MVP Low Basketball Shoes Black/Yellow,Cost charm Reebok AI Question 'Ghost of Christmas Future' 80664549 for Men,.

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What, then, will be the features of this growing consumer market? A Men-Timberland Icon 6" Premium Classic Boots Wheat Nubuck, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Wonderful Adidas Pharrell Williams NMD White 49946734 for Men,Black Friday - Nike Air Superfly UK8 US9made in 2000 Very Rare,adidas Yeezy Boost 350 V2 Beluga 2.0,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Authentic Adidas Ultra Boost White S77416,Discount Nike Shoes - 2014 Nike Air Jordan XI 11 Retro Low WHITE BLACK CONCORD PATENT 528895-153 10.,Authentic Air Jordan Retro 1 Baron,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Pharrell x adidas NMD Human Race Human Being Shale Blue/Shale Blue-Footwear White,Factory Price - Men's NIKE AIR JORDAN 14 XIV RETRO SZ 10.5 INDIGLO BLACK WHITE GREEN 487471-005,Adidas Mens Running Shoes Blue Black White,, argues the report,Billy Reid Mens Boots Brown,Hot Cakes - NEW NIKE ZOOM KOBE VII SUPREME "CHEETAH CHRISTMAS" VIOLET/VOLTSZ 13 488244 500,Mens Trainers Black Mono,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Jordan Air 1 Mid Men Red,Reebok Mens Crossfit Lifter 2.0 Shoes Black/Red G57525,Nike Air Max 1 Ultra 2.0 SE Men's Grey,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike LunarConverge Men's Black,Reebok Mens Pump Shaqnosis Shoes Blue/White G57603,2016 Men's/Women's Adidas Originals Superstar "Graphic Pack" Shoes Hemp/Camo/ Black/Ftw White B35403,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's/Women's Adidas NEO Lite Racer Shoes Navy/White,Adidas Superstar Slip On Mens Trainers Black Green Camo G56222,Men's/Women's Adidas Originals Superstar II Shoes Running Shoes White/Gold,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's/Women's Adidas Running Ultra Boost Shoes Burgundy/Black,New Balance 574 Mens Deep Water/Cool Grey Sneakers G56385,Men's/Women's Asics Gel Lyte III Running Shoes White/White H5N1L-0101,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's/Women's Asics Onitsuka Tiger MEXICO 66 Canvas Shoes Beige/Navy,Mens Nike Air Max 90 Strata Grey/Black/Gym Red/Anthracite Sneakers G56578,Men's/Women's New Balance 1400 Shoes Dark Blue/Grey M1400J10,.

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About this Special Report

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