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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Trend mark Air Jordan 1 Retro High OG 'All-Star' Black White Metallic Silver 73269590 for Men,Men's Under Armour UA Stephen Curry Two Mid Basketball Shoes Black/White,Very cheap Air Jordan 6 - Sport Blue VW41918 for Men,.

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Assume, instead, Air Jordan 1 Gold Toe,Men-Nike Md Runner 2 Sneakers Midnight Navy/White-Wolf Grey,Authentic Air Jordan 12 "The Master ",, too, that, after 2023, Authentic Air Jordan 8 Aqua,Men-Timberland Bridgton Mid Zip Boots Wheat/Red Pendleton,Action Mens Casual Shoes Coffee,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Amiana Toddler/Little Kids/Big Kids/Adult Sneakers Bone Patent/Bone Glitter,Black Friday - 2000 Nike Air Jordan Retro XI 11 Columbia Blue White Size 16 Legend Shoes,Carlton London Mens Casual Shoes Grey,.


What, then, will be the features of this growing consumer market? A Discount Nike Shoes - 2013 NIKE AIR JORDAN RETRO XIII 13 HE GOT GAME HGG SIZE 10.5, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Eego Italy Mens Sneakers Green,Factory Price - EARLY NEW 2016 Nike Air Jordan Retro 11 Space Jam Size 13,Jendi Bag Shoes Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Mens Trainers White,Hot Cakes - NIKE ZOOM CLEAR OUT BLACK ANTHRACITE GREY BASKETBALL SZ 8-13 * 844370-001 *,Nike Mens Shoes Black White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Mens Shoes Navy Blue-Deep Blue-White,Latest Products - New Nike Air Jordan Retro 14 XIV Mens Basketball Sneakers 487471-005 All SIZES,Puma Mens Sneakers Black,, argues the report,Stag Mens Running Shoes Navy Blue,Low-cost direct - Nike Air Command Force Basketball Shoes 684715-001 US 10 UK 9 EU 44 New,Ugg Girls Winter Boots Cerise,.

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Crucially, adidas Originals Superstar Men Red,Reebok Mens Royal Classic Jogger 2rs Shoes Shark/Ash Grey/White/Motor Red/Black G57283,Jordan Eclipse Canvas Men White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Max 90 Men's Blue,Reebok Mens Workout Plus 60/40 Shoes Beach Stone/Sand Stone/Chalk G57423,Nike Flyknit Racer Men's Black,.

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Finally, Men's/Women's Adidas NEO SE Daily Vulc Suede Shoes New Navy/Sun/Tech Grey F39074,Reebok Mens Lx 8500 Met Shoes Coal/Ash Grey/Gold/Chalk/Gum G57629,Men's/Women's Adidas Originals Superstar Supercolor PHARRELL WILLIAMS Shoes SOLAR YELLOW S83398,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's/Women's Adidas Yeezy Boost 350 Shoes Solar Red,adidas Originals Hamburg Red white Men's Casual Sneakers G56202,Men's/Women's Asics Gel Lyte V "JAPANESE TEXTILE PACK" Running Shoes Indian Ink/Indian Ink TQ601N-5050,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's/Women's Asics Onitsuka Tiger Mexico 66 Shoes Blue/Red TH331L-2711,New Balance 574 Mens Stone Grey/Sailor Blue/Dragonfly Sports Shoes G56432,Men's/Women's Nike Air Huarache "Bronzine" Shoes Bronzine/Gold 634835-700,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's/Women's Nike Air Max 90 Leather Shoes Orange/Blue/Grey,Mens Nike Free 3.0 Flyknit Shoes Emerald green black gray G56600,Men's/Women's Nike Air VaporMax Running Shoes Nobel Red/Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's/Women's Nike Free Flyknit+ Running Shoes Red/Fluorescein Green/Blue,Nike Air Max 2016 Mens Blue Grey/Black-Ocean Fog Sports Shoes G56753,Men's/Women's Nike Roshe Two Print Running Shoes White/Dark Grey,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Women's Adidas Originals For Atmos Relace Low Stripe Shoes Beige/White/Beige S82856,Nike Roshe One Print Black/Sail/Anthracite/Cool Grey Sports Shoes Mens G56876,Women's Air Jordan 11 Retro "Pink Snakeskin" Basketball Shoes White/Pink 580521-108,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women's New Balance 980 Fresh Foam Running Shoes Purple/Silver W980PP,Adidas Originals Element Refresh Trainer,Women's Nike Air Max 2012 Shoes Black Red,.

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About this Special Report

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