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Womens Shoes Anne Klein Rampup Black Multi Fabric,Lacoste Frasier Slide Sandal CP3853Womens Sandals Badgley Mischka Clear Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes Badgley Mischka Muse Platino Metallic Leather,adidas Originals Modern Forum Shoes CP4146Womens Sandals C Label Lingo-2 Orange,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals C Label Tash-11 Black,adidas Originals Superstar Vulcanised ADV Trainer CP4127Womens Shoes C Label Caito Blue,.

Womens Boots Calvin Klein Berrie Black Gibson Oil Leather,adidas Originals ZX Flux Weave Trainer CP4159Womens Sandals Calvin Klein Udela Warm Gold/Black Leather,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Calvin Klein Valery Lead Jazz Fest,adidas Originals ZX Flux Camo Trainer CP4121Womens Shoes Calvin Klein Lina Cocoon Cow Silk,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Calvin Klein Kathryn Black Patent,adidas Originals Tubular Runner Trainer CP4143Womens Shoes Calvin Klein Tullie White/Neon Orange Leather/Patent/Suede,, too, that, after 2023, Womens Sandals CARLOS by Carlos Santana Radiant Gold,Asics Gel-Lyte III Pure Pack Trainer CP4196Womens Sandals CARLOS by Carlos Santana Tandy 2 Kork,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots Clarks Pita Sedona Dark Tan Leather,Asics GT-II Suede Trainer CP4207Womens Sandals Clarks Viveca Rome Gold Leather,.


What, then, will be the features of this growing consumer market? A adidas Originals Los Angeles Trainer CP4182 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals Clarks Paylor Pax Grenadine Synthetic,Asics Gel-Lyte V Trainer CP4213Womens Sandals Clarks Hayla Young Brown,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Clarks Daelyn City Stone Leather,Asics Gel-Lyte III 'Bad Santa' Trainer CP4238Womens Shoes Clarks Brielle Chanel Beige Synthetic,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Clarks Ciera Gull Nutmeg Leather,Asics Gel-Lyte III Metro Trainer CP4242Womens Boots COACH Pearla Black/Black,, argues the report,Womens Sandals COACH Alyssa Black/Natural/Rubber/Wild Beast,Converse Chuck Taylor All Star High Leather Trainer CP4276Womens Shoes COACH Chrissy Orange/Black Wild Beast Haircalf,.

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Womens Shoes COACH Fredrica Pewter Metallic Tumbled,Converse Chuck Taylor All Star High Mono Trainer CP4269Womens Boots Cole Haan Graham Short Boot Sequoia Suede,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals Cole Haan Arden Wedge Sandstone Nubuck,Converse Chuck Taylor All Star Trainer CP4274Womens Sandals Cole Haan Arlette Sandal II Ivory/Acorn,.

Crucially, Womens Shoes Cole Haan Zerogrand Slip-On Sneaker Grey/Optic White/Black,Creative Recreation Cesario Low XVI Woven Trainer CP4318Womens Shoes Cole Haan Zerogrand Wing Oxford Fatigue Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Cole Haan Neara Skimmer Zinfandel Floral Perf,Creative Recreation Cesario Low XVI Trainer CP4352Womens Boots ECCO Rise Tall Boot Coffee,.

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Finally, Womens Shoes ECCO Mobile III Premium Sneaker Moon Rock/Moon Rock/Warm Grey/Warm Grey Metallic,Creative Recreation Kaplan Trainer CP4371Womens Shoes ECCO Sport Terracruise Speed Dark Shadow/Dark Shadow/Peppermint,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes GUESS Abby Black Leather,Fred Perry Sturgess Leather Sports Trainer CP4446Womens Shoes GUESS Eloy Floral,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Naturalizer Kryton Black,Fred Perry Hallam Printed Canvas Trainer CP4451Womens Sandals Naturalizer Catrina Nickel Alloy/Dark Brown Bronze Metallic Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Naturalizer Patricia Brown Printed Snake/Oxford Brown Smooth,Hugo Boss Utopia Lifestyle Trainer CP4477Womens Shoes Naturalizer Taylor Brown,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes New Balance WT1210V2 Blue/Yellow,Hugo Boss Fuster Trainer CP4483Womens Shoes New Balance WX88v1 Blue/Yellow,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes New Balance Classics 515 - Polo Grey,Lyle & Scott Cally Herringbone Slip On Trainer CP4548Womens Shoes Nike Free 5.0 Pure Platinum/Wolf Grey/Cool Grey/Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Nike Air Max Siren Tide Pool Blue/Black/White/Soar,Le Coq Sportif Arthur Ashe International Sport Trainer CP4544Womens Shoes Nike Air Zoom Elite 8 Black/Sail/Ghost Green/Voltage Green,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals PATRIZIA Saturn Turquoise,Nike Tiempo 94 Mid FC Trainer CP4600Womens Shoes PUMA evoSPEED 3.3 FG Wn's White/Snorkel Blue/Fluro Yellow,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes PUMA Asha Alt 2 Shine Blue Coral/Clearwater,Nike Lunar Force 1 '14 Trainer CP4638Womens Shoes Reebok Royal EC Ride Black/Fearless Pink/White,