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What, then, will be the features of this growing consumer market? A Men's Nike Free 5.0 2014 Shoes Orange/Black, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Vintage Polo Ranger Hi Crib Style # 17282612 for Men,Men's Nike Free OG 2014 BR Mesh Shoes Black/Silver,Welcomed Nike Kobe XI 11 Horse Red White GB42564 for Men,.
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A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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