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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Aerosoles Fire Light Black,Men's Shoe Nike Air Max 2016 806771-408,Womens Boots ALDO Saydda Grey Nubuck,.

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Assume, instead, Womens Shoes C Label Rome-1 Green,Men's Shoe Nike Free Trainer 5.0 V6 AMP (Duke) 723939-041,Womens Sandals Calvin Klein Sable Lacquer Red Baby Python,, too, that, after 2023, Womens Shoes Calvin Klein Gilia Black Kid Skin,Men's Shoe Nike Mayfly Woven 833132-002,Womens Shoes Calvin Klein Morna Sahara Blush Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes CARLOS by Carlos Santana Liza Cobalt,Men's Shoe Nike Train Ultrafast Flyknit Amp 844645-685,Womens Sandals Clarks Clarene Prima Navy Nubuck,.

What, then, will be the features of this growing consumer market? A Men's shoes Nike Mercurial Vapor X AG-R 717139-107, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals Clarks Brinkley Jazz Black,Men's Training Shoe Nike Train Prime Iron DF 832219-006,Womens Shoes Clarks Tarah Rosie Black Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots COACH Patricia Fatigue/Chestnut,NIKE AIR MAX 2015 Black/White/Summit White/Reflect Silver,Womens Shoes COACH Rory Black Studded Soft Milled Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Cole Haan Carlyle Dress Boot Black,NIKE AIR ZOOM PEGASUS 33 831352-100,Womens Sandals Cole Haan Gillian Mid Wedge Ivory/Chestnut Stripe Lizard,, argues the report,Womens Shoes Cole Haan Cary Optic White,NIKE FREE TRAINER 5.0 V6 Black/Dark Grey/Volt/White,Womens Shoes Cole Haan Tali Grand Bow Gold Metallic Suede,.

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Crucially, Womens Sandals Naturalizer Colleen Natural,Women's Shoe Nike Air Max 90 Ultra 2.0 Flyknit Metallic 881563-001,Womens Shoes Naturalizer Defoe Oxford Brown,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes New Balance T690v2 Blue Surf/Altitude,Women's Shoe Nike Free TR 6 833413-100,Womens Shoes Nike Zoom Pegasus 31 Black/Dark Grey/White,.

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Finally, Womens Boots PATRIZIA Mastaza Medium Brown,Adidas Crazy Fast Boys Preschool Light Aqua/Sub Blue Basketball Shoes V60775,Womens Shoes PATRIZIA Dreaminess Gold,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes PUMA Pulse XT v2 Core White/Dazzling Blue,Adidas D Lillard 2.0 Boys Grade School Black/Scarlet/Black Basketball Shoes V25803,Womens Boots Rocket Dog Howie Black Hush,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Sam Edelman Mackay Black,Nike Air Max 90 Boys Grade School Black/Metallic Red Bronze/White Running Shoes V21894,Womens Sandals Sam Edelman Gardener Natural Naked Naked Atanado Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Saucony Kilkenny XC5 Spike W Pink/White,Nike Air Max 1 Girls Grade School White/Vivid Pink/Copa/Metallic Silver Running Shoes V94939,Womens Shoes Superga 2750 Pail COTW Silver,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots UGG Mackie Black Suede,Adidas D Lillard 1 Mens White/Light Onix Basketball Shoes V92167,Womens Boots UGG Jasper Chestnut Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Slippers UGG Aira Crystals Pinecone Suede,Adidas Adizero Boston Boost 5 Mens Black/White Running Shoes V31172,Womens Sandals Vaneli Tallis Jeans Darry Print,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Vaneli Marie T.Moro Rimes/Mtch Elastic,Adidas Supernova Boost Glide 7 Mens Grey/Metallic Silver/Flash Lime Running Shoes V56807,Womens Shoes Vaneli Baylen Black Silver Assy Fabric/Black Satin,.

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