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Vans Trig Trainer CP5072,Men's Running Shoe Nike LunarTempo 705461-001,Birkenstock Womens Gizeh Platform Sandal CP5220,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Aerosoles True Plush Nude,Men's Shoe Nike Air Huarache Ultra Breathe 833147-100,Womens Shoes Aerosoles A2 by Aerosoles Lollipowp Bone Floral,.

Womens Shoes ALDO Lennoxville Camel,Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-001,Womens Sandals Anne Klein Tayla Navy Synthetic,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Anne Klein AKAppeal Off-White Multi Fabric,Men's Shoe Nike Air Zoom Elite 8 748588-402,Womens Shoes Badgley Mischka Fonda Platino Metallic Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals C Label Cider-4 Silver/Brown,Men's Shoe Nike Free RN Distance LE (Chicago 2016) 849662-004,Womens Boots Calvin Klein Jeans Gracie Leather Dark Tan Leather,, too, that, after 2023, Womens Shoes Calvin Klein Galice Black/Black,Men's Shoe Nike Lunar Fingertrap TR 898066-100,Womens Shoes Calvin Klein Calida Dark Red Kid Suede/Patent,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals CARLOS by Carlos Santana Cairo Blue,Men's Shoe Nike SB Dunk Low Premium 313170-213,Womens Sandals Clarks Lydie Hala Beige Combo,.


What, then, will be the features of this growing consumer market? A Men's Shoe Nike Zoom Train Toranada 835657-560, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals Clarks Helio Lilly Tan,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-040,Womens Shoes Clarks Glick Avalee Light Grey Patent Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots COACH Lori Fluorescent Green Shiny Rubber,NIKE AIR MAX 1 ULTRA MOIRE 704995-101,Womens Sandals COACH Shelly Gold Metallic Tumbled,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes COACH Noella Moss/Black Silk Nappa/Box Calf,NIKE AIR ZOOM PEGASUS 31 Pink Pow/Fuchsia Flash/Black,Womens Sandals Cole Haan Paley High Wedge Black/Summer Khakis Suede,, argues the report,Womens Shoes Cole Haan Chelsea Black Heel Pump Orchid Ocelot Print Haircalf,NIKE FREE 4.0 FLYKNIT Black/Poison Green/Total Orange/White,Womens Shoes Cole Haan Zerogrand Wing Oxford Argento Metallic,.

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Crucially, Womens Sandals Naturalizer Vanish Caravan Sand Leather,Women's Shoe Nike Air Max Sequent 719916-403,Womens Shoes Naturalizer Joyce Classic Olive Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes New Balance W690v4 Deep Orchid/Ocean Blue,Women's Shoe Nike Flyknit Air Max 620659-404,Womens Shoes Nike Revolution 2 Anthracite/Light Magenta/Black/Hyper Jade,.

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Finally, Womens Shoes Nike Golf Lunaradapt Jade Stone/Blue Lagoon/Flash Lime,Nike Roshe One Girls Toddler Hyper Pink Running Shoes V59059,Womens Sandals PATRIZIA Sifnos Pink,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes PUMA Haraka XCS v2 Astral Aura/Puma Silver,Adidas Adizero Crazy Light 2 Boys Grade School Black/White/Regal Purple Basketball Shoes V35695,Womens Boots Rocket Dog Dundee Grey Creek,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Rocket Dog Trenty Almond Ballerina,Nike Air Max 90 Boys Grade School Midnight Navy/Blue Lagoon/Dark Electric Blue/White Running Shoes V,Womens Sandals Sam Edelman Demi Saddle Talco Kid Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Sam Edelman Delilah New Nude Leopard,Adidas Springblade Ignite Boys Grade School Solar Yellow/Silver Metallic/Collegiate Royal Running Sh,Womens Shoes Superga 2750 Boucle Pink Multi,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots UGG Eliott Black,Adidas Crazy 8 Mens Royal/Black Basketball Shoes V72841,Womens Boots UGG Classic Short Flora Perf Chestnut Water Resistant Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Slippers UGG Cozy Knit Heathered Grey,Adidas Wall 2 Mens Black Basketball Shoes V12093,Womens Sandals Vaneli Blisse Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Vaneli Brucie Marine Quilted Suede/Black Patent/Black GG,Adidas Pure Boost Reveal Mens Black/White/Clear Grey Running Shoes V33626,Womens Shoes Vaneli Johanna T.Moro Suede,.

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