Men's Nike Magista Ola FG Dark Citron/Black/Dark Citron UK#N5-8966,Women's Shoe Nike LunarEpic Flyknit 818677-300Men's Nike Toki Textile - Low Dark Grey/Gum Medium Brown/Wolf Grey UK#N5-9410,

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Men's Nike SB Portmore Canvas Black/White UK#N5-9415,Women's Shoe Nike Juvenate Premium 844973-200Nike Kids Jr Hypervenom Phelon II FG Soccer Green Strike/Black UK#N5-9178,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Women's Nike Free 5.0 Tr Fit 5 Breathe Wolf Grey/Volt/White/Cyber UK#N5-9341,Women's Shoe Nike Metcon 2 821913-002Women's Nike Air Max Tailwind 8 Racer Blue/Chalk Blue/Hyper Orange/Black UK#N5-9499,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, New Balance Mellow Backpack CP71,Women's Shoe Nike Metcon 2 821913-100Creative Recreation Junior Ridge Puffer Parka Jacket CP421,.

Nike Infant Air Max 90 Mesh PS Trainer CP536,Women's Shoe Nike Roshe One Hyperfuse BR 833826-300Creative Recreation Junior Cesario Low XVI Trainer CP601,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Timberland Junior 6 Inch Boot CP696,Women's Shoe Nike LunarTempo 2 849815-600Creative Recreation Nursery Kaplan Ripple Trainer CP761,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Junior Roshe Run One Trainer CP675,Women's Shoe NikeCourt Zoom Cage 2 705260-550adidas Originals Original Trefoil Hooded Top CP949,, too, that, after 2023, Criminal Damage Reflective Splat Hooded Top CP1026,Women's Training Shoe Nike Metcon 1 813101-800Money Long Sleeve Sig Full Zip Hooded Top CP1102,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Underated Stealth Panelled Longline Hooded Top CP1178,Adidas Rose 3.5 Boys Toddler Joy Blue/Satellite/Altitude Basketball Shoes V60599Brave Soul Nantwich Fishtail Parka CP1266,.


What, then, will be the features of this growing consumer market? A Nike Air Max 90 Boys Toddler White/Medium Grey/Infrared/Cool Grey Running Shoes V92346 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Duck & Cover Flitwick Parka CP1342,Nike Flex Fury Boys Toddler Black/Volt/Flash Lime/White Running Shoes V30196Kings Will Dream Bomber Jacket CP1429,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, The North Face Quest Insulated Hooded Jacket CP1526,Nike Flex Experience 4 Boys Toddler Black/Metallic Silver/Blue Lagoon/White/Volt Running Shoes V2238Luke 1977 Horton Cable Knit CP1835,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Jack & Jones Rick Original AT978 Denim Short CP2153,Nike Shox Deliver Boys Toddler Dark Grey/Black Running Shoes V49423Original Penguin Mojo Chino Short CP2192,, argues the report,EA7 Tennis Light Jacket CP1350,Adidas D Rose 5 Boys Preschool Black/White/Light Onix/Scarlet Basketball Shoes V35013Franklin & Marshall Seal Script Fleece Suit CP3613,.

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Timberland 6 Inch Premium Jacquard Boot CP3772,Adidas D Rose 773 Iii Boys Preschool Black/White Basketball Shoes V30583Clarks Originals Trigenic Flex Shoe CP3892,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. adidas Originals Element Refine Tricot Trainer CP3980,Nike Flex Fury 2 Boys Preschool Racer Blue/White/Wolf Grey/Deep Royal Blue Running Shoes V72047adidas Originals Gazelle Indoor Trainer CP4070,.

Crucially, adidas Originals Country OG Trainer CP4169,Adidas Crazy 8 Boys Grade School Black/Bright Yellow Basketball Shoes V14804Converse Chuck Taylor All Star Ox Trainer CP4268,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Cruyff Santi Stealth Trainer CP4397,Adidas D Lillard 1.0 Boys Grade School Power Red/Black/White Basketball Shoes V69292Gourmet Netto Trainer CP4467,.

Finally, Nike KD VII 'Thunderbolt' Trainer CP4678,Women's Shoe Nike Free TR 6 833413-001Nike Jordan Flight Trainer CP4798,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Puma Star Trainer CP4900,Adidas Energy Bounce 2 Boys Grade School Dgh Solid Grey/White/Vivid Red Running Shoes V53069Ralph Lauren Polo Hanford Trainer CP4948,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Vans Trig Trainer CP5073,Adidas Messi 15.1 Fg Boys Grade School Black/Solar Green/Solar Red Soccer Shoes V27771Birkenstock Womens Arizona EVA Sandal CP5211,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes adidas Barricade V Classic Core White/Clear Onix/Silver Metallic,Nike Flex Fury 2 Boys Grade School Black/White/Dark Grey/Anthracite/Cool Grey Running Shoes V33943Womens Shoes adidas Golf Adicross SL Core Black/Dark Shale/Flash Pink,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes adidas Running Response Boost 2 Techfit Super Blue/Collegiate Navy/Super Pink,Nike Roshe One Boys Grade School Cool Grey/White/Cool Grey/Black Running Shoes V47683Womens Sandals Aerosoles A2 by Aerosoles Wipline White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Aerosoles Light N Sweet Red,Nike Shox Nz Si Plus Boys Grade School White/Neutral Grey/Metallic Silver Running Shoes V92831Womens Boots ALDO Becki Black Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals ALDO Braudia Tan,Nike Free 5.0 2015 Girls Grade School Court Purple/Metallic Silver/Fuchsia Glow/Hot Lava Running ShoWomens Shoes ALDO Janne Cognac,.

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