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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Jordan Eclipse Holiday Trainer CP4804,Men's Shoe Air Jordan Trainer 1 Low 845403-004,Nike Roshe NM 'Fleece Pack' Trainer CP4860,.

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Assume, instead, Womens Sandals Aerosoles Boyzenberry Black Stripe,Men's Shoe Nike Air Max Goaterra 365970-666,Womens Shoes Aerosoles Solsa Dance Nude,, too, that, after 2023, Womens Shoes ALDO Nean Silver,Men's Shoe Nike Air Zoom Pegasus 32 749340-100,Womens Boots Anne Klein Kadey Medium Green Suede,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Anne Klein Meg Wine Suede,Men's Shoe Nike F.C. Free Hypervenom 2 747140-004,Womens Shoes Badgley Mischka Jennifer Ivory Satin/Chiffon,.


What, then, will be the features of this growing consumer market? A Men's Shoe Nike Kwazi SE 861687-301, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals C Label Raya-3 White,Men's Shoe Nike Roshe One 511881-447,Womens Boots Calvin Klein Ettore Black Cow Silk,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Calvin Klein Jeans Valeri Cloud Leather,Men's Shoe Nike Zoom Mercurial Flyknit 844626-001,Womens Shoes Calvin Klein Celia Espresso/Black Metallic Box,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots CARLOS by Carlos Santana Gramercy Black,Men's Training Shoe Nike Free Trainer 3.0 V4 749361-601,Womens Boots Clarks Glick Willa Navy Nubuck,, argues the report,Womens Sandals Clarks Alto Gull Beige Leather,Nike Men's Shoe Air Force 1 Mid 07 315123-026,Womens Shoes Clarks Bassett Mine Black Suede,.

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Crucially, Womens Shoes Cole Haan Trillby Driver Black,NIKE FREE TRAINER 3.0 V3 Black/White/Black,Womens Shoes Cole Haan Bradshaw Pump 85 Charcoal Multi Haircalf,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Cole Haan Neara Skimmer Black Floral Perf,NIKE MERCURIAL VELOCE II FG Ice Cube Blue/Flash Lime/White/Chrome,Womens Sandals ECCO Tabora 15 Strap Thong Black/Black,.

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Finally, Womens Shoes GUESS Pursey Gold Glitter,Women's Shoe Nike Air Max 1 Ultra LOTC (Paris) 747105-300,Womens Boots Hunter Original Short Gloss Bright Cerise,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals Naturalizer Jazzy Black Leather/Beige Printed Snake 1,Women's Shoe Nike Cortez Ultra BR 833801-300,Womens Shoes Naturalizer Saturday Black Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes New Balance WX711 Celadon/Hi-lite,Women's Shoe Nike Juvenate Woven Premium 833825-400,Womens Shoes Nike Genicco Black/Dark Magenta/Grey/Hyper Punch,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Nike Acorra Suede Dark Storm/Black/Gum Light Brown/Sail,Nike Flex Experience 4 Boys Toddler Wolf Grey/Dark Grey/White/Volt Running Shoes V97740,Womens Shoes Nike Zoom Winflo 2 Black/Fierce Purple/White/Bright Crimson,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals PATRIZIA Zanthos Black,Nike Cortez 07 Boys Preschool White/White/Wolf Grey Running Shoes V96062,Womens Shoes PUMA Bixley Glamm Periscope/Periscope,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Rocket Dog Cowell Black/Harvey,Adidas D Rose 6 Boys Grade School Black/Scarlet/Gold Ochre Basketball Shoes V25918,Womens Shoes Rocket Dog Jiggy Blue Dream Catcher,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Sam Edelman Karley Peach Melba/Natural Naked,Nike Air Max 90 Boys Grade School Deep Royal Blue/White/Light Crimson/Obsidian Running Shoes V52437,Womens Shoes Sam Edelman Miles Pewter/Black Rasputin Leather/Sport Nylon,.

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