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Lyle & Scott Cally Herringbone Slip On Trainer CP4548,Men's Running Shoe Nike Free 5.0 Solstice 806587-003,Nike Air Odyssey Leather Trainer CP4698,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Air Max Tavas Trainer CP4827,Men's Shoe Air Jordan 1 KO High OG 638471-102,Ransom Path Lite Trainer CP4969,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Vans Old Skool Trainer CP5096,Men's Shoe Jordan Horizon 823581-600,Nike Womens Benassi JDI Slide Sandal CP5236,.

Womens Shoes adidas by Stella McCartney CC Sonic Solar Red/Solar Red/Hot Coral-SMC,Men's Shoe Nike Air Jordan 15 Retro 881429-001,Womens Boots Aerosoles Money Role Grey Lizard,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals Aerosoles World Traveler Natural Fabric,Men's Shoe Nike Air Max Excellerate 4 806770-454,Womens Boots ALDO Cypria Cognac,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes ALDO Leinan Nude,Men's Shoe Nike Air Zoom Odyssey 749338-101,Womens Boots Anne Klein Kahlan Black Multi Leather,, too, that, after 2023, Womens Shoes Anne Klein Oates Navy Suede,Men's Shoe Nike Flyknit Air Max 620469-016,Womens Shoes Badgley Mischka Polite Ivory Satin,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes C Label Lychee-1 Silver,Men's Shoe Nike HypervenomX Proximo II TF 747484-700,Womens Boots Calvin Klein Cilil Shadow Grey Suede,.

What, then, will be the features of this growing consumer market? A Men's Shoe Nike Roshe One Hyperfuse 636220-004, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals Calvin Klein Jeans Adeli Tan Leather,Men's Shoe Nike Zoom All Out Low 878670-300,Womens Shoes Calvin Klein Celia Black Tumbled Patent,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals CARLOS by Carlos Santana Siena Black,Men's Soccer Cleat Nike Hypervenom Phantom II Neymar FG 820117-061,Womens Boots Clarks Plaza City Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Clarks Hazelle Alba Sage Leather,Nike Men's Shoe Air Force 1 Mid 07 315123-026,Womens Shoes Clarks Amelia Page Black Leather,, argues the report,Womens Shoes Clarks Cala Dor Navy Leather,Nike Air Max LD-Zero H Unisex Shoe 848624-002,Womens Sandals COACH Alyssa Ivory/Ivory/Rubber/Vintage Floral,.

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Womens Shoes COACH Merilyn Black Cherry/Black Cherry Matte Calf/Sheep,NIKE BLAZER MID SUEDE VINTAGE Black/Wolf Grey/Sail,Womens Boots Cole Haan Oak Waterproof Shearling Bootie Stormcloud Suede/Shearling,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Cole Haan Raven Hightop Sneaker Black Shearling,NIKE FREE TR 5 Cool Grey/Pure Platinum/Bright Citrus/Metallic S,Womens Shoes Cole Haan Tartine Skimmer Gold/Silver Glitter,.

Crucially, Womens Boots ECCO Abelone Tall Boot Coffee/Coffee,NIKE TIEMPO LEGEND V FG Soar/Volt,Womens Shoes ECCO Perth Loafer Cheetah Print,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes ECCO Sport Yura GTX Black/Night Shade,Women's Nike AIR ZOOM FLY 2 707607-800,Womens Shoes GUESS Annalie Black Leather,.

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Finally, Womens Shoes Naturalizer Ivy Black Leather/Shiny,Women's Shoe Nike Air Zoom Vomero 11 818100-500,Womens Shoes New Balance Fresh Foam Zante Purple/Blue,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes New Balance W577V3 Black,Women's Shoe Nike Roshe Two Flyknit 365 861706-400,Womens Shoes Nike Free 5.0 Pure Platinum/Wolf Grey/Cool Grey/Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Nike Flex Experience Run 4 Bright Crimson/Atomic Pink/White/White,Nike Air Max 90 Girls Toddler Copa/White/Blue Lagoon Running Shoes V48465,Womens Sandals PATRIZIA Shuman Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals PATRIZIA Zozma Silver,Nike Flex Experience 4 Boys Preschool Black/Volt/Pink Pow/White Running Shoes V30335,Womens Shoes PUMA Sport Fashion MCQ Brace Femme Low Glacier Gray/Star White,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Rocket Dog Shoutout Black Coast,Adidas Rose 773 Boys Grade School Aluminum/White/Light Scarlet Basketball Shoes V10381,Womens Boots Sam Edelman Joelle Steel Grey,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Sam Edelman Delilah Black Marble,Nike Free Run Boys Grade School Black/Metallic Silver/Anthracite Running Shoes V22088,Womens Shoes Saucony Kinvara 6 Blue/Citron,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots Timberland Whittemore Chelsea Dark Brown Woodlands,Nike Roshe Run Flight Weight Girls Grade School Black/White/Ghost Green/Hyper Grape Running Shoes V3,Womens Boots UGG Analise Chestnut Suede,.

Copyright Womens Boots UGG Dayton Black/Water Resistant Leather, 2018. All rights reserved.
About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Slippers UGG Coquette Flora Perf Navy Water Resistant Suede,Adidas D Rose 5 Boost Mens Cardboard/Light Brown/Night Brown Basketball Shoes V43397,Womens Sandals Vaneli Marlina White Cabry Print/Silver Buckle,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Vaneli Arelle T.Moro Focus Print,Adidas Cosmic Boost Mens Midnight Indigo/Black/Solar Red Running Shoes V64453,Womens Shoes Vaneli Drusilla Taupe E-Print,