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Experimental feature
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Men's Nike Air Max Tailwind 8 University Red/Hyper Orange/White/Black UK#N5-9084,New Balance 574 Men Coupon_1131,Nike Kids Jr Tiempo Genio Leather IC Soccer Black/Black UK#N5-9624,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Women's Nike Zoom Cage 2 Light Aqua/White/Classic Charcoal/Volt UK#N5-9329,New Balance 574 Men Coupon_1182,Sneaky Complete Collection Pack CP355,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Vans Infant Authentic Glitter Trainer CP546,New Balance 574 Men Coupon_1265,Nike Junior Air Force 1 Trainer CP651,.

Hunter Nursery Original Wellington Boot CP777,New Balance 996 Men Coupon_1318,adidas Originals Sport Essential Full Zip Hooded Top CP937,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Glorious Gangsta Cicerio Velour Full Zip Hooded Top CP1067,New Balance Women Coupon_1352,Alessandro Zavetti Holt Jacket CP1200,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, D-Struct Terro Tech Bomber Jacket CP1335,New Balance 574 Women Coupon_1486,Luke 1977 Emersion Reversible Jacket CP1441,, too, that, after 2023, Foray Ambush Nylon Shoulder Panel Knit Jumper CP1798,New Balance 574 Women Coupon_1504,Franklin & Marshall Mitch Wide Checked Short CP2136,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nicce White Noise Swim Short CP2325,New Balance 670 Women Coupon_1517,Franklin & Marshall Crew Arch Logo Suit CP3618,.

What, then, will be the features of this growing consumer market? A Nike Derrick Rose Men Coupon_1580, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, adidas Originals Supercolor Track Top CP3519,Nike Kevin Durant War Boots Men Coupon_1768,adidas Originals ZX Flux Trainer CP3998,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, adidas Originals Gazelle OG Trainer CP4118,Nike Kevin Durant Men Coupon_1748,Converse Chuck Taylor All Star Ox Trainer CP4286,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Criminal Damage Python High Trainer CP4384,JORDAN FLIGHT RUNNER 2 Light Green Spark/Pure Platinum/Black/White,New Balance ML373 Trainer CP4560,, argues the report,Nike Air Max 90 Essential Trainer CP4670,Men's Basketball Shoe Kyrie 3 BHM 852415-001,Nike Air Max 1 Ultra Moire Trainer CP4819,.

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Ransom Path Lite Trainer CP4970,LEBRON 12 Wolf Grey/Black/Electric Green/Reflect Silver,Vans Atwood Canvas Trainer CP5115,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Unisex Shoes adidas Adizero Prime LTD Mid Grey/Silver/White,Men's Football Cleat Nike Vapor Untouchable Pro 833385-404,Womens Shoes adidas by Stella McCartney CC Sonic Solar Red/Solar Red/Hot Coral-SMC,.

Crucially, Womens Boots Aerosoles Cascade Dark Brown Combo,Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-100,Womens Sandals Aerosoles Saving Grace Black Combo,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Aerosoles A2 by Aerosoles Lollipowp Bone Floral,Men's Nike Basketball Shoe Kyrie 1 705277-001,Womens Sandals ALDO Reinelle Black,.

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Finally, Womens Shoes Anne Klein Yahaira Tweed Fabric,Men's Nike ZOOM ROTATIONAL 6 685131-002,Womens Shoes Badgley Mischka Jude Black/Grey Calf Hair/Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals C Label Kona-3 Yellow,Men's Running Shoe Nike Air Zoom Vomero 10 717440-100,Womens Boots Calvin Klein Berrie Dark Cherry Waxy Suede,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Calvin Klein Valery Lead Jazz Fest,Men's Shoe Air Jordan 1 Retro Low OG 705329-600,Womens Shoes Calvin Klein Ellcia Black Toscana Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots CARLOS by Carlos Santana Haven Taupe,Men's Shoe Jordan Eclipse 724010-023,Womens Boots Clarks Pita Sedona Dark Tan Leather,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Clarks Aeron Logan Black,Men's Shoe Jordan Rising High 2 844065-004,Womens Shoes Clarks Florine Portia Black Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Clarks Tri Aerobic White Synthetic,Men's Shoe Nike Air Max 2016 Print 818135-600,Womens Sandals COACH Caterine Beechwood,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes COACH Lara Gunmetal Studded,Men's Shoe Nike Air Presto Mid Utility 859524-003,Womens Boots Cole Haan Callie Slip On Shearling Waterproof Black Shearling,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Cole Haan Pinch Weekender Red Canvas,Men's Shoe Nike Air Zoom Wildhorse 3 GTX 805569-001,Unisex Shoes Converse Malden Racer Black,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals ECCO Dagmar Sandal Light Gold,Men's Shoe Nike Free Train Versatility 833258-410,Womens Shoes ECCO Sport Biom Grip Lite Black/Black/Ice Flower Yabuck/Suede/Decoration,