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Womens Sandals CARLOS by Carlos Santana Kaden Black,Vans Old Skool Trainer CP5070Womens Shoes CARLOS by Carlos Santana Serafina Champagne,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Boots Clarks Kearns Sirena Burgundy,Vans ISO 1.5 Native Trainer CP5080Womens Sandals Clarks Playful Tunes Black Leather,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Clarks Leisa Gianna Black,Vans Trig Trainer CP5073Womens Shoes Clarks Brier Dolly Black Synthetic,.

Womens Shoes Clarks Daelyn Towne Honey Leather,Vans Old Skool Trainer CP5084Womens Shoes Clarks Foxvale Spell Black Leather,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Clarks Brier Dolly Navy,Vans Brigata Trainer CP5077Womens Boots COACH Keely Black/Black Double Faced Shearling,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals COACH Amel Black Rubber/Black Milk Sig,Vans SK8-Hi Trainer CP5087Womens Sandals COACH Sherry Nude,, too, that, after 2023, Womens Shoes COACH Rhodelle Ivory Floral Canvas,Eeight Womens Dana Cut Out Boot CP5151Womens Shoes COACH Chrissy Plum/Plum,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots Cole Haan Fulton Wedge Boot Chestnut,Y3 Boost QR Trainer CP5132Womens Boots Cole Haan Placid Boot Black Leather,.


What, then, will be the features of this growing consumer market? A Dr. Martens Womens Core 1460 Boot CP5145 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Cole Haan Bria Grand Mary Jane BAL II Blazer Blue Suede,Flossy Womens Plimsole CP5188Womens Shoes Cole Haan Lise Sandal Champagne Snake Print,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Cole Haan Cyro Sandal Black/Optic White Snake Print,Nike Air Max 1 Leather Trainer CP4633Womens Shoes Cole Haan Pinch Campus Dark Silver Metallic Specchio,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Unisex Shoes Converse KA-II Ox Black/Parchment,Timberland Womens Glancy 6 Inch Boot CP5186Womens Boots ECCO Sculptured 75 Mid Boot Night Shade,, argues the report,Womens Sandals ECCO Sport Cruise Thong Sandal Dark Shadow/Concrete/Peppermint,Nike Womens Benassi Swoosh Sandal CP5239Womens Shoes ECCO Cayla Mary Jane Port,.

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Womens Shoes ECCO Sport Biom Ultra Quest Plus Dark Shadow/Dark Shadow/Coral,Toms Womens Avalon Sneaker Shoe CP5253Womens Shoes GUESS Neodan Black Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes GUESS Laceyy Gray Fabric,Unisex Shoes adidas SE Daily Vulc Navy/Light Onix/WhiteWomens Boots Hunter Original Short Bright Cerise,.

Crucially, Womens Boots Naturalizer Macnair Wide Shaft Brown Wide Shaft Leather,Womens Shoes adidas Fresh Bounce Famous White/BlackWomens Sandals Naturalizer Robyn Saddle Leather/Wood Wrap Heel,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Naturalizer Sincere Coral Metallic Leather,Womens Shoes adidas Volley Light Core White/Grey/BlackWomens Sandals New Balance Cruz II Thong White/Blue,.

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Finally, Womens Shoes New Balance WXC700v3 Spike Blue/Purple,Womens Shoes adidas Stabil Boost Black/Shock Green/WhiteWomens Shoes New Balance Classics WL574 Grey/Blue Synthetic,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Nike Classic Cortez BR Wolf Grey/Cool Grey/White,Womens Shoes adidas X Lite TM Vivid Mint/Flash Red/AquaWomens Shoes Nike Juvenate Wolf Grey/White/Cool Grey,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Nike Free 5.0 TR Fit 5 MTLC Black/Purple,Womens Shoes adidas Golf Adicross SL Core Black/Dark Shale/Flash PinkWomens Boots PATRIZIA Plush Brown,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals PATRIZIA Sassari Navy,Womens Shoes adidas Golf Climacool Ballerina II Flash Pink/Running White/Running WhiteWomens Shoes PATRIZIA Angus Beige,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes PUMA Roma Black/Grape Juice,Womens Shoes adidas Running Galaxy Elite Semi Solar Pink/White/Lucky PinkWomens Shoes Reebok Crossfit Sprint 2.0 SBL Electric Peach/White/Royal,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Rocket Dog Hamden Brown Galaxy,Womens Shoes adidas Running Duramo 7 Frozen Blue/White/Midnight IndigoWomens Shoes Rocket Dog Treasure Black Hawaii Dream,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots Sam Edelman Patton Wide Calf Espresso Bean,Womens Boots Aerosoles Nonchalant Brown FabricWomens Sandals Sam Edelman Eleanor Pink Powder,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Saucony Peregrine 5 Purple/Red/Green,Womens Boots Aerosoles Make Two TanWomens Shoes Saucony Originals Bullet Mint/Blue,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Boots Timberland Savin Hill Medium Shaft Tall Boot Wheat Forty Leather,Womens Boots Aerosoles Calendar GreyWomens Boots UGG Cambridge Chestnut,