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Nike Camo Coach Jacket CP1480,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-101,Selected Bowan Shawl Knit CP1855,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike AW77 Short CP2173,Men's Nike Shoe Jordan Westbrook 0 768934-001,Umbro Botafoga Swim Short CP2349,.

H By Hudson Houghton Desert Boot CP3745,Men's Running Shoe Nike Air Max 2015 698902-009,Clarks Originals Wallabee Shoe CP3884,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). adidas Originals ZX Flux Trainer CP3999,Men's Running Shoe Nike Air Zoom Vomero 10 717440-308,adidas Originals ZX 8000 Boost Trainer CP4147,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Asics Gel-Lyte EVO 'Samurai Pack' Trainer CP4233,Men's Running Shoe Nike LunarStelos 844591-001,Cruyff Cyclone Trainer CP4399,, too, that, after 2023, Kenzo Tenniz Nappa Trainer CP4505,Men's Shoe Jordan B. Fly 881444-007,Nike Takedo SB Trainer CP4651,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Force 1 Trainer CP4809,Men's Shoe Jordan Jumpman Team II 819175-003,Puma R698 Tech Trainer CP4920,.

What, then, will be the features of this growing consumer market? A Men's Shoe Nike Air Huarache Premium 704830-007, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, The North Face Ultra Kilowatt Trainers CP5046,Men's Shoe Nike Air Max BW Ultra 819475-001,Flossy Womens Plimsoles CP5192,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes adidas Speed Trainer 2 Silver Metallic/Semi Night Flash/Frozen Green,Men's Shoe Nike Air Trainer (Victor Cruz) 777535-001,Womens Shoes adidas Running Springblade Split W DHG Solid Grey/Vista Blue Melange/Flash Orange,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Aerosoles Wip Away Black,Men's Shoe Nike Air Zoom Pegasus 33 LE 880103-007,Womens Shoes Aerosoles A2 by Aerosoles Rock Solid Black Fabric,, argues the report,Womens Boots ALDO Willa Black Leather,Men's Shoe Nike F.C. Free Hypervenom 2 747140-004,Womens Shoes ALDO Mattiace Black,.

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Womens Sandals Anne Klein Ristina Turquoise/Turquoise Leather,Men's Shoe Nike HypervenomX Proximo II TF 747484-700,Womens Shoes Anne Klein Tameron Black/White Fabric,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Badgley Mischka Flash II Pewter Metallic Suede,Men's Shoe Nike Presto Fly 908019-200,Womens Sandals C Label Cider-2 White,.

Crucially, Womens Boots Calvin Klein Berrie Shadow Grey Gibson Oil Leather,Men's Shoe Nike Zoom LeBron Soldier 10 SFG 844378-022,Womens Shoes Calvin Klein Esme Black Nubuck,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Calvin Klein Nodine Oyster Grey,Men's Shoe Nike Zoom Speed Trainer 3 804401-001,Womens Boots CARLOS by Carlos Santana Vancouver Brown,.

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Finally, Womens Sandals Clarks Caslynn Dez Nude Patent Leather,Nen's nike KOBE X 705317-808,Womens Shoes Clarks Caswell Genoa Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Clarks Penwick Molto Black Leather,Nike Air Max 93 Black/Anthracite/Pure Platinum/Cool Grey,Womens Boots COACH Felicia Black Suede,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes COACH Kia Saddle,NIKE AIR ZOOM STRUCTURE 18 Bright Crimson/Black/Blue Lagoon/Tota,Womens Boots Cole Haan Arlington Riding Boot Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Cole Haan Adrienne Wedge Black,NIKE AIR ZOOM STRUCTURE 18 Magnet Grey/Black/Hyper Crimson/Volt,Womens Shoes Cole Haan Bethany Open Toe Sling Black/Optic White,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Cole Haan Elsie Logo Wedge II Black/Patent,Nike MaMen's Soft-Ground Soccer Cleat gista Obra Leather SG-PRO Anti Clog Traction 869482-806,Womens Sandals ECCO Jab Toggle Sandal Midnight/Marine,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes ECCO Taisha Black,NIKE SB STEFAN JANOSKI MAX SUEDE Blue Graphite/Pink Pow/Metallic,Womens Boots GUESS Ivorie Black Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes GUESS Eloy Natural,Women's Nike AIR ZOOM FLY 2 707607-400,Womens Boots Naturalizer Harbor Banana Bread Leather,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes New Balance W1080v5 Silver/Purple,Women's Shoe Nike Air Max Tailwind 8 Print 806804-404,Womens Shoes New Balance W490V3 Baltic,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Nike Match Supreme Print Black/White/University Red,Women's Shoe Nike Air Zoom Vomero 11 818100-501,Womens Shoes Nike Mini Sneaker Lace Canvas White/Black/Wolf Grey/White,