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Men's Shoe Jordan Horizon Premium 822333-035,Adidas Springblade 2013 Men Coupon_242Men's Shoe Kobe XI Elite 822675-404,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Shoe Nike Air Max 2016 Print 818135-600,Asics Gel-Quik 33 Women Coupon_390Men's Shoe Nike Air Jordan 17 Retro 832816-001,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Air Zoom Odyssey 2 844545-007,Asics Running Shoes Men Coupon_382Men's Shoe Nike Free Hypervenom 2 747139-800,.

Men's Shoe Nike Free Trainer V7 898053-003,Christian Louboutin Sale Men Coupon_412Men's Shoe Nike Mercurial Victory V IC CR7 684875-404,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Shoe Nike SB Stefan Janoski Max L 749678-614,2015 Christian Louboutin Women Coupon_425Men's Shoe Nike Zoom Mercurial Flyknit 852616-001,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's Training Shoe Nike Lunar Caldra 803879-013,Christian Louboutin Sale Women Coupon_448Nike Men's Shoe Air Force 1 Mid 07 315123-026,, too, that, after 2023, NIKE AIR MAX 2015 White/Black/Volt,Christian Louboutin Sale Women Coupon_460NIKE AIR ZOOM PEGASUS 31 Titanium/Total Orange/Bright Citrus,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, NIKE FREE 4.0 FLYKNIT Fuchsia Flash/Medium Violet/Polarized Blue,Christian Louboutin Sale Women Coupon_442NIKE LUNARTEMPO Black/White/White,.


What, then, will be the features of this growing consumer market? A Christian Louboutin Sale Women Coupon_505 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, NIKE TRAINERENDOR Black/Dark Grey/Black,Christian Louboutin Sale Women Coupon_489Women's Running Shoe Nike Free RN 831509-002,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Women's Shoe Nike Air Max 90 Premium Jacquard 807298-300,Christian Louboutin Sale Women Coupon_483Women's Shoe Nike Air Zoom Pegasus 33 831356-402,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Women's Shoe Nike Free Transform Flyknit 833410-001,Christian Louboutin Sale Women Coupon_526Adidas Rose 4.5 Boys Toddler Clear Grey/Light Scarlet/Dark Onix Basketball Shoes V44484,, argues the report,Adidas Samba Classic Boys Preschool Black/White Soccer Shoes V30602,Christian Louboutin Sale Women Coupon_549Adidas D Rose 6 Boys Grade School Black/Bold Pink/Frozen Green Basketball Shoes V14312,.

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Nike Air Max 90 Boys Grade School Midnight Navy/Blue Lagoon/Dark Electric Blue/White Running Shoes V,Christian Louboutin Sale Women Coupon_563Nike Roshe One Boys Grade School White/White/Wolf Grey Running Shoes V96375,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Adidas 2015 Crazylight Boost Primeknit Mens Light Onix/White/Black Basketball Shoes V61410,Christian Louboutin Sale Women Coupon_569Adidas D Lillard 2.0 Mens Purple/Purple/Shock Red Basketball Shoes V70768,.

Crucially, Adidas Energy Boost 2 Mens Earth Green/Night Shade/Solar Slime Running Shoes V53163,Christian Louboutin Sale Women Coupon_614Adidas Adilette Trefoil Mens Tomato/Black/White Slippers V80663,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Adidas Messi 15.1 Fg Mens White/Prime Blue/Black Soccer Shoes V93299,Christian Louboutin Sale Women Coupon_628Nike Air Max 2016 Mens Pure Platinum/White/Black Running Shoes V70400,.

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Finally, Nike Free 3.0 Flyknit 2015 Mens Volt/Blue Lagoon/Green Strike/Black Running Shoes V85859,Giuseppe Zanotti Sale Women Coupon_669Nike Roshe One Mens Wolf Grey/White Running Shoes V99266,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Adidas Adizero Boston Boost 5 Womens Vista Blue/White/Semi Night Flash Running Shoes V84384,Giuseppe Zanotti Sale Women Coupon_673Adidas Supernova Sequence 6 Womens Blast Purple/Blast Purple Metallic/Electricity Running Shoes V390,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Volley Team 3 Womens Black/Silver Metallic/Dark Grey Volleyball Shoes V26695,Jimmy Choo Bridal Women Coupon_728Nike Air Max 2016 Womens Purple Smoke/Hyper Orange/Violet Ash/Black Running Shoes V70574,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Flex Fury Womens Game Royal/Green Glow/Menta/White Running Shoes V54656,Jimmy Choo Bridal Women Coupon_733Nike Juvenate Womens Bright Crimson/Atomic Pink/White Running Shoes V41640,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Nike Alpha Strike 3/4 TD White/Black/Black UK#N5-8791,Jimmy Choo heels Women Coupon_778Men's Nike Air Zoom Pegasus 32 Flash Squadron Blue/Blue Lagoon/Green Glow/Reflect Silver UK#N5-9495,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Kids Flex Experience 4 Print Prism Pink/Fuchsia Glow/Pink Foil/Tide Pool Blue UK#N5-9505,Jimmy Choo Pumps Women Coupon_834Women's Nike Air Max Muse Leather White/Wolf Grey/Metallic Silver UK#N5-9468,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Vans Old Skool II Backpack CP99,Jimmy Choo Pumps Women Coupon_831adidas Originals Infant Racer Lite Trainer CP470,.

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About this Special Report

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