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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Flyknit Lunar 3 Mens Racer Blue/Total Crimson/Volt/Black Running Shoes V71430,Buy 154492 Nike Roshe Run Unisex Blue White Shoes,Nike Roshe One Mens Brigade Blue/Black/Squadron Blue/Obsidian Running Shoes V41122,.

Adidas Energy Boost Reveal Womens Black/Purple Running Shoes V24993,Shopping 226354 Adidas Originals Court Attitude Casual Women White Pink Shoes,Adidas Barricade V Classic Womens White/Silver Metallic/Light Onix Tennis Shoes V94282,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Air Max 90 Ultra Womens Black/Purple Dusk/Mulberry/Black Running Shoes V25046,Comfortable 194219 Air Jordan 4 Retro Women Black Red Grey Shoes,Nike Free 4.0 Flyknit 2015 Womens Wolf Grey/Hyper Orange/White/Black Running Shoes V98474,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Lunartempo Womens Wolf Grey/Fuchsia Flash/Flash Lime/Black Running Shoes V98305,Comfortable 148909 Asics Gel Kinsei 4 Women Pink Silver Shoes,Men's Nike Free 5.0 Volt/Electric Green/Light Lucid Green/Black UK#N5-9357,, too, that, after 2023, Nike Kids Jr Mercurial Vortex II FG Soccer Wolf Grey/Black/Hyper Pink UK#N5-9465,Cheap 150370 New Balance Wc696 Women White Silver Shoes,Women's Nike Free 5.0 Pure Platinum/Wolf Grey/Cool Grey/Black UK#N5-9345,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, adidas Originals Infant ZX Flux Trainer CP463,Cheap 185605 New Balance WW980 Women Grey Shoes,Kickers Junior Kick High Core Boot CP612,.


What, then, will be the features of this growing consumer market? A Shopping 153012 Nike Air Force 1 Women White Rose Marina Blue Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Dr. Martens Nursery Core Colby 3-Eye Lace Shoe CP763,Shopping 234350 Nike Air Max Women Light Yellow Shoes,Alphalab Convert Full Zip Hooded Top CP958,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nicce Track Hooded Top CP1109,Cheap 167739 Nike Blazer High Women Red Gray White Shoes,Bellfield Horow 3-In-1 Rain Jacket CP1239,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Glorious Gangsta Mars Bomber Jacket CP1391,Comfortable 225519 Nike Dunk High Women Anthracite Yellow Shoes,Condemned Nation Matra Jogger CP1610,, argues the report,Jack & Jones Houston Fleece Short CP2155,Discount 158932 Nike Dunks High Women Shoes,Sik Silk Retro Swim Short CP2339,.

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Farah Famous Hi Suede Shoe CP3741,Inexpensive 179004 Nike Free Run Women Grey White Shoes,Timberland Hayes Valley Loafer CP3937,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. adidas Originals Adi-Ease Trainer CP4098,Buy 189813 Nike Free Tr Fit Women Purple Black White Shoes,Asics Gel-Lyte EVO 'Samurai Pack' Trainer CP4231,.

Crucially, Cruyff Santi Trainer CP4402,Buy 189565 Nike Lunarswift 2 Women Orange Black Shoes,Le Coq Sportif Arthur Ashe Jacquard Trainer CP4545,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Jordan 6 Low 'Insignia Blue' Trainer CP4748,Adidas Bounce Titan 2013 Men Coupon_046,Puma R698 LS PWRWARM Trainer CP4913,.

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Finally, Birkenstock Womens Gizeh Sandal CP5218,Adidas Porsche Design VI Men Coupon_212,Womens Shoes adidas Lite Racer Black/White/White,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Aerosoles Ride with Me Black Combo,Adidas Originals JS Women Coupon_320,Womens Sandals Aerosoles Savant Mink Combo,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots ALDO Willa Black Leather,Christian Louboutin Sale Men Coupon_412,Womens Shoes ALDO Hastina Black Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Anne Klein Buttons Green Palm Print,Christian Louboutin Sale Women Coupon_512,Womens Shoes Badgley Mischka Adonis II Platino,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals C Label Binky-7 Camel,Christian Louboutin Sale Women Coupon_611,Womens Boots Calvin Klein Jeans Cassey Espresso/Dark Brown Black Waxy Linen/Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Calvin Klein Lucette Navy Patent Leather,Jimmy Choo Boots Women Coupon_692,Womens Shoes Calvin Klein Mayra Espresso Metallic Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals CARLOS by Carlos Santana Lacey Black,Jimmy Choo heels Women Coupon_771,Womens Sandals Clarks Netrix Rose White Leather,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Clarks Haley Skylar Grey Nubuck,Jimmy Choo Sandals Women Coupon_890,Womens Sandals COACH Shelly Canary Semi Matte Calf,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes COACH Emerald Black Star,New Balance Men Coupon_1011,Womens Boots Cole Haan Tali Luxe Bootie 40 Black Suede,