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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Flyknit Lunar 3 Mens Racer Blue/Total Crimson/Volt/Black Running Shoes V71430,Buy 154492 Nike Roshe Run Unisex Blue White Shoes,Nike Roshe One Mens Brigade Blue/Black/Squadron Blue/Obsidian Running Shoes V41122,.
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What, then, will be the features of this growing consumer market? A Shopping 153012 Nike Air Force 1 Women White Rose Marina Blue Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Dr. Martens Nursery Core Colby 3-Eye Lace Shoe CP763,Shopping 234350 Nike Air Max Women Light Yellow Shoes,Alphalab Convert Full Zip Hooded Top CP958,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nicce Track Hooded Top CP1109,Cheap 167739 Nike Blazer High Women Red Gray White Shoes,Bellfield Horow 3-In-1 Rain Jacket CP1239,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Glorious Gangsta Mars Bomber Jacket CP1391,Comfortable 225519 Nike Dunk High Women Anthracite Yellow Shoes,Condemned Nation Matra Jogger CP1610,, argues the report,Jack & Jones Houston Fleece Short CP2155,Discount 158932 Nike Dunks High Women Shoes,Sik Silk Retro Swim Short CP2339,.
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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots ALDO Willa Black Leather,Christian Louboutin Sale Men Coupon_412,Womens Shoes ALDO Hastina Black Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Anne Klein Buttons Green Palm Print,Christian Louboutin Sale Women Coupon_512,Womens Shoes Badgley Mischka Adonis II Platino,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Womens Sandals C Label Binky-7 Camel,Christian Louboutin Sale Women Coupon_611,Womens Boots Calvin Klein Jeans Cassey Espresso/Dark Brown Black Waxy Linen/Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
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