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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Women's Shoe Nike Air Max Sequent 719916-802,Authentic 160929 Nike Free Trainer Men Blue White Shoes,Women's Shoe Nike Free Transform Flyknit 833410-400,.

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What, then, will be the features of this growing consumer market? A Discount 159259 Nike SB Dunk High Men Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Ace 15.1 Fg/Ag Womens White/Iron Metallic/Solar Orange Soccer Shoes V92116,Buy 174518 Nike Shox Nz Men Black Shoes,Nike Air Max 90 Womens String/Metallic Gold Green/Dark Storm/Silver Running Shoes V79320,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Free Rn Distance Womens Black/White/Grey Running Shoes V34611,Discount 199885 Nike Shox Nz 2.0 Men Black Blue Shoes,Nike Zoom Vomero 10 Womens Ice/Black/Hot Lava/White Running Shoes V59945,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Hyperdunk 2015 Soar/Green Strike/Volt UK#N5-9137,Inexpensive 220666 Nike Shox O Nine Men Black Shoes,Women's Nike Flex 2015 RUN Dove Grey/Black/Classic Charcoal/Fuchsia Flash UK#N5-9446,, argues the report,Nike Flex Fury 2 Womens Dark Grey/White/Pink Blast Running Shoes V51192,Shopping 172261 Nike Shox R4 Men White Pink Shoes,Havaianas Infant Brasil Logo Flip Flop CP521,.

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Crucially, Gensen Harrington Jacket CP1382,Buy 221507 Nike Zoom Hyperfuse Xdr Men Yellow Green Shoes,Ellesse Zoff Crew Neck Cable Knit Jumper CP1796,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Good For Nothing Tennis Short CP2142,Discount 189510 Nike Zoom Kobe VI Men Gray Shoes,Condemned Nation Cliffe Roses Print Track Top CP3539,.

Finally, adidas Originals ZX Flux Trainer CP3998,Discount 193323 Puma Future Cat Super Lt Men White Black Shoes,adidas Originals ZX Flux Trainer CP4166,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Creative Recreation Cesario Low XVI Trainer CP4349,Inexpensive 171772 Adidas Originals Unisex Light Scarlet White Blue Shoes,Hugo Boss Victual Trainer CP4494,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike LeBron XII Trainer CP4680,Authentic 237677 Nike Roshe Run Unisex Black White Shoes,Nike Air Max 95 Trainer CP4864,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Toms Viaje Sneaker CP5051,Shopping 243541 Adidas Climacool Ride Women Purple Fluorescent Green Shoes,adidas Originals Womens Adilette Slide Sandal CP5205,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes adidas Lite Racer Black/White/White,Buy 153113 Air Jordan 5 Retro Women Navy Blue Grey Furry Shoes,Womens Boots Aerosoles Barricade Tan Combo,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Aerosoles Scone Nude Patent,Cheap 221455 New Balance Classics Wl420 Women Combat Shoes,Womens Boots ALDO Ransome Black Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots Anne Klein Coldfeet Wide Black Leather,Discount 228228 New Balance WT610V3 Women Light Grey Lime Shoes,Womens Shoes Anne Klein Fion Pewter Leather,.

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About this Special Report

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