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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, New Balance Men Coupon_1067,Inexpensive 235796 Nike Zoom Kobe VIi Men Grey Total Orange Grey Black ShoesNew Balance 574 Men Coupon_1140,.

New Balance 574 Men Coupon_1234,Authentic 225161 Nike Zoom Kobe VIi Men Black White ShoesNew Balance 751 Men Coupon_1299,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). New Balance 996 Men Coupon_1321,Authentic 187981 Nike Zoom Kobe VI Men White Yellow ShoesNew Balance 1400 Women Coupon_1401,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, New Balance 574 Women Coupon_1485,Comfortable 239527 Nike Zoom Hyperfuse Xdr Men Green Black Red ShoesNew Balance 997 Women Coupon_1540,, too, that, after 2023, Nike Derrick Rose Men Coupon_1636,Buy 195100 Onitsuka Tiger By Asics Mexico 66 Men Grey Red ShoesNike Kobe Bryant Men Coupon_1809,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, LeBron XIV BHM Big Kids' Basketball Shoe 869976-100,Shopping 152294 Nike Zoom Kobe V Men Black Gold Purple ShoesMen's Basketball Shoe Kyrie 3 BHM 852415-001,.

What, then, will be the features of this growing consumer market? A Comfortable 179117 Puma By Miharayasuhiro Tennis Men Grey Silver Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, AIR JORDAN FUTURE Midnight Navy/White,Inexpensive 221586 Nike Zoom Kobe VIII Basketball Men Green Yellow ShoesMen's Golf Shoe (Wide) Nike FI Impact 2 776114-001,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Nike Air Max 90 Ultra BR Shoe 725222-100,Authentic 201017 Puma By Miharayasuhiro Tennis Men Black ShoesMen's Nike Shoe Flyknit Lunar 3 698181-013,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Shoe LeBron XIII Low 831925-071,Comfortable 169112 Puma Drift Cat Sf Men Silver Blue ShoesMen's Running Shoe Nike Flyknit Air Max 620469-408,, argues the report,Men's Sho eNike Cortez Ultra 833142-300,Inexpensive 165409 Puma Evospeed Men White Blue ShoesMen's Shoe Jordan Eclipse Chukka 881453-300,.

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Crucially, Men's Shoe Nike Internationalist Premium 828043-401,Inexpensive 202808 Puma Drift Cat III Sf Men Black ShoesMen's Shoe Nike Shox Avenue Leather 833584-001,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's Shoe Nike Zoom Train Incredibly Fast 844803-001,Shopping 170038 Adidas Originals Superstar 2.0 Unisex Blue White ShoesMen's Shoe Nike Zoom Mercurial Flyknit 844626-600,.

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Finally, NIKE AIR ZOOM PEGASUS 31 Hyper Cobalt/Volt/Black,Cheap 201683 Puma Usain Bolt Signature Men Black Yellow ShoesNIKE FREE SB Gym Red/Bright Crimson/Sail/Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Lunar Control 3 Black/Pure Platinum/Metallic Silver,Authentic 160923 Nike Free 5.0 Unisex Grey Midnight Green ShoesNike Zoom Rival Waffle XC Unisex Track Shoe 749350-607,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Women's Shoe Nike Air Max BW Ultra 819638-002,Shopping 162137 Nike Free 4.0 Unisex Grey Green ShoesWomen's Shoe Nike Air Zoom Strong 843975-300,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Women's Shoe Nike Roshe LD-1000 819843-005,Comfortable 231133 Nike Roshe Run Unisex Black ShoesNike Air Max 90 Girls Toddler White/Gamma Blue/Pink Blast/Ghost Green/Black Running Shoes V91469,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Training Shoe Nike Metcon 3 852928-100,Buy 214076 Adidas Climacool Ride Women Blue Black ShoesAdidas Springblade Drive 2 Boys Grade School Black/Solar Blue/Metallic Silver Running Shoes V27481,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Flex Fury Girls Grade School Black/Vivid Pink/White/Pink Pow Running Shoes V29551,Authentic 233536 Adidas Originals ZX 700 Women Navy Blue Purple ShoesAdidas D Lillard 1 Mens Black/Yellow/White Basketball Shoes V38480,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Adidas J Wall Mens Black/Flash Green/Solar Orange Basketball Shoes V18517,Inexpensive 160360 Nike Free 4.0 Unisex Khaki Green Fluorescence ShoesAdidas Supernova Boost Glide 7 Mens Black/White/Red Running Shoes V35562,.

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About this Special Report

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