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Nike Air Max Sequent Mens Black/Dark Grey Running Shoes V16716,Shopping 147621 Puma Drift Cat Sf Men Red Shoes,Nike Air Zoom Pegasus 32 Mens Black/Dark Grey/Pure Platinum/White Running Shoes V17562,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Lunartempo Mens Black/Sonic Yellow/Wolf Grey/Laser Orange Running Shoes V28857,Buy 232436 Adidas ZX 750 Unisex Black Shoes,Adidas Energy Boost 2 Esm Womens Midnight Grey/White/Frozen Green Running Shoes V64337,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Anyanda Flex Womens Flash Pink/White/Silver Metallic Slippers V53935,Buy 168136 Nike Roshe Run Unisex Carbon Black Gray Lemon Yellow Shoes,Nike Air Max 1 Womens Black/Gum Medium Brown Running Shoes V19602,.

Nike Air Max Tavas Mens Dark Grey/Total Orange/Wolf Grey/White Running Shoes V50719,Authentic 207077 Adidas Springblade Razor Women Red Black Shoes,Nike Shox Nz Womens Black/Dark Grey/Pink Blast/Pink Blast Running Shoes V17476,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Nike Flex 2015 RUN Wolf Grey/White/Black UK#N5-9361,Comfortable 146456 Air Jordan IV Women Pink Black Shoes,Nike Kids Elastico Pro III TF Jr Soccer Volt/White/Black UK#N5-9484,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Women's Nike Zoom Vapor 9.5 Tour Fuchsia Glow/Dove Grey/Hot Lava UK#N5-9322,Discount 196592 Air Jordan 7 Retro Women Dark Grey/White Black Fuchsia Flash Shoes,adidas Originals Infant Stan Smith Trainer CP462,, too, that, after 2023, Creative Recreation Junior Cesario Low XVI Trainer CP602,Discount 240141 New Balance Classics Cw442 Women Black Shoes,Havaianas Nursery Brasil Logo Flip Flop CP773,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, adidas Originals Premium Essentials Hooded Top CP940,Comfortable 201533 New Balance W1600 Women Shoes,Jack & Jones Solid Hooded Top CP1082,.


What, then, will be the features of this growing consumer market? A Authentic 165803 Nike Air Force 1 Women Pink White Total Orange Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Bellfield Tenant Rain Jacket CP1241,Comfortable 217150 Nike Air Max Women Black Turquoise Shoes,Jack & Jones Baron Quilted Puffer Jacket CP1424,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Duck & Cover Ramirez Striped Knit CP1795,Authentic 194543 Nike Dunk High Women Black Pink Shoes,Jack & Jones Morgan Long Short CP2158,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. adidas Originals Itasca Track Top CP3524,Discount 225182 Nike Flyknit Roshe Run Women Shoes,Timberland 6 Inch Premium Boot CP3768,, argues the report,adidas Originals ZX Flux Trainer CP3961,Comfortable 175203 Nike Free 5.0 V4 Women Light Grey Pink White Shoes,adidas Originals ZX 8000 Boost Trainer CP4155,.

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Converse Chuck Taylor All Star Ox Trainer CP4268,Cheap 183379 Nike Hyperdunk Women Green Shoes,Cruyff Indoor X-Lite Trainer CP4440,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Force 1 Mid Trainer CP4573,Authentic 151700 Nike Lunarglide 3 Women Black Yellow Shoes,Nike Air Force 1 Trainer CP4807,.

Crucially, Ralph Lauren Polo Klinger NE Trainer CP4934,Adidas Bounce Titan 2013 Men Coupon_038,Vans Brigata Trainer CP5077,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals adidas Adilette SC - Silver Black/Metallic Silver,Adidas Originals JS Men Coupon_136,Womens Shoes adidas Golf Climacool Ballerina II Clear Aqua/Running White/Matte Silver,.

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Finally, Womens Shoes Aerosoles A2 by Aerosoles Big Hearted Black,Adidas Springblade Women Coupon_325,Womens Shoes ALDO Unalevia Orange,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Anne Klein AKIseeyou Black/Black Fabric,Christian Louboutin Sale Women Coupon_449,Womens Shoes Anne Klein AKBewty Pewter/Pewter Synthetic,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Badgley Mischka Seduce White Satin,Christian Louboutin Sale Women Coupon_530,Womens Shoes C Label Liberty-8B Old Gold,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Calvin Klein Meville Sahara Blush Patent,Christian Louboutin Suede Boot Women Coupon_639,Womens Shoes Calvin Klein Brie Vapor Leather/Elastic,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots CARLOS by Carlos Santana Gramercy Cognac,Jimmy Choo Bridal Women Coupon_731,Womens Boots Clarks Allura Astra Black Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Clarks Leisa Bloom Black Leather,Jimmy Choo Sandals Women Coupon_850,Womens Shoes Clarks Juniper Sling Black Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots COACH Tina Black Nubuck/Black Snake Embossed,New Balance Men Coupon_1004,Womens Sandals COACH May Gold,.

Copyright Womens Slippers COACH Antonia Black/Black/Suede/Curly Shearing, 2018. All rights reserved.
About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals Cole Haan Barra Sandal Optic White/Sandstone/Maple Sugar,New Balance Men Coupon_1062,Womens Shoes Cole Haan Juliana Bow Flat Silver Mist,. Shenzhen’s tech trailblazers are anxious about rising property prices. Unisex Shoes Converse Deck Star '70 Slip Black/White/Egret,New Balance 574 Men Coupon_1143,Womens Shoes ECCO Cayla Tie Black/Black,