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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, adidas Originals Original Trefoil Hooded Top CP949,Authentic 219911 Nike Free Run 2 Women Pink Grey White Shoes,Jack & Jones Brad Overhead Hooded Top CP1081,.

Bellfield Campbell Puffer Jacket CP1232,Cheap 147933 Nike Lunarglide 2 Women Pink Lime Black Shoes,Gensen Harrington Jacket CP1382,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Bellfield Laugar Waff Cable Knit CP1783,Adidas Bounce Titan 2013 Men Coupon_030,Humor Lago Drop Crotch Short CP2147,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Good For Nothing Middletown Tech Parka Jacket CP1396,Adidas Originals JS Men Coupon_129,Flossy Torrox Perforated Leather Plimsole CP3797,, too, that, after 2023, adidas Originals Spezial Trainer CP3950,Adidas Porsche Design V Men Coupon_206,adidas Originals Samba Trainer CP4072,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Converse Chuck Taylor All Star Ox Trainer CP4266,Adidas Springblade 2015 Men Coupon_277,Fred Perry Umpire Suede Trainer CP4447,.

What, then, will be the features of this growing consumer market? A Christian Louboutin Sale Men Coupon_410, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Safari Trainer CP4609,Christian Louboutin Sale Women Coupon_481,Nike Elite Shinsen Trainer CP4763,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Ralph Lauren Polo Klinger Sport Suede Trainer CP4950,Christian Louboutin Sale Women Coupon_592,Vans Old Skool Zip Leather Trainer CP5103,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Unisex Shoes adidas Adizero Prime LTD Mid Grey/Silver/White,Jimmy Choo Boots Women Coupon_700,Womens Shoes adidas Golf Climacool II Clear Aqua/Running White/Matte Silver,, argues the report,Womens Boots Aerosoles A2 by Aerosoles 2 Boot Brown PU,Jimmy Choo Pumps Women Coupon_799,Womens Shoes Aerosoles Aribesque Black,.

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Womens Boots ALDO Greca Black Leather,Jimmy Choo Sandals Women Coupon_881,Womens Boots Anne Klein Coldfeet Wide Black Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Anne Klein Able Purple,New Balance Men Coupon_1012,Womens Shoes Badgley Mischka Pearla White Satin,.

Crucially, Womens Sandals C Label Napoli-24 Beige,New Balance 1600 Men Coupon_1092,Womens Sandals Calvin Klein Udela Platinum White/Greige Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Calvin Klein Lynsey Deep Navy Patent,New Balance 574 Men Coupon_1182,Womens Boots CARLOS by Carlos Santana Claudia Wide Shaft Black,.

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Finally, Womens Sandals Clarks Hayla Theme Brown Leather,New Balance Women Coupon_1386,Womens Shoes Clarks Brielle April Nude,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Clarks Tri Amanda Sage,New Balance 996 Women Coupon_1538,Womens Sandals COACH Natasha Dark Gold Metallic Tumbled,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes COACH Olive Metallic Cherry/Metallic Cross Grain Leather,Nike Derrick Rose Men Coupon_1569,Womens Sandals Cole Haan Air Tamsyn Sandal Sequoia/Beet Multi Web,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Cole Haan Cary Venetian Grey Jade Nubuck,Nike Kevin Durant Men Coupon_1681,Womens Shoes Cole Haan Jenni Ballet II Tango Red Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals ECCO Flash T-Strap Sandal Black,LEBRON 12 Hyper Turquoise/Metallic Cool Grey/Hyper Crimson/Black,Womens Shoes ECCO Golf Street EVO One Sport White/Candy,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes GUESS Allen Pink Fabric,Men's Basketball Shoe Nike Air Max Audacity 2016 843884-001,Womens Boots Naturalizer Brenna Black Smooth,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Naturalizer Ivan Spring Denim Nubuck,Men's Football Cleat Nike Vapor Untouchable Pro 833385-400,Womens Shoes New Balance Fresh Foam Boracay Silver/Purple,.

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About this Special Report

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