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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Ellesse Zoff Crew Neck Cable Knit Jumper CP1797,Comfortable 203334 Nike Air Max 247 Women White Black Blue Shoes,Nike MPT Track & Field Fade Alumni Short CP2184,.

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Assume, instead, Creative Recreation Cesario Low XVI Wool Trainer CP4324,Shopping 229512 Nike Free 5.0 V4 Women Gray White Red Shoes,Lacoste Premium Leather Gazon Slip-on Trainer CP4518,, too, that, after 2023, Nike Air Max 1 Ultra Moire Trainer CP4693,Discount 234677 Nike Hyperdunk Women Black White Shoes,Puma R698 LS PWRWARM Trainer CP4911,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, The North Face Hedgehog FastPack Lite Trainer CP5047,Adidas Bounce Titan 2013 Men Coupon_030,Puma Blaze of Glory 'Yin and Yang' Pack Trainer CP4906,.

What, then, will be the features of this growing consumer market? A Adidas Originals JS Men Coupon_113, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes adidas Golf adiPower TR Core Black/Onix/Bright Green,Adidas Springblade 2013 Men Coupon_235,Womens Sandals Aerosoles Supper Chlub Silver,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Aerosoles Nuwlywed Dark Red Combo,Asics Mini BMW Men Coupon_364,Womens Sandals ALDO Annabeth Black/White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Anne Klein Fedya Taupe Suede,Christian Louboutin Sale Women Coupon_505,Womens Shoes Anne Klein Tameron Navy/Cognac Nubuck,, argues the report,Womens Boots C Label Michelle-3 Blue,Christian Louboutin Sale Women Coupon_580,Womens Boots Calvin Klein Zabrina Caramel,.

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Womens Sandals Calvin Klein Adina Soft Platinum/Black,Jimmy Choo Bridal Women Coupon_754,Womens Shoes Calvin Klein Coreene Dark Cherry Suede/Liquid Patent,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals CARLOS by Carlos Santana Francis Leopard,Jimmy Choo Pumps Women Coupon_828,Womens Sandals Clarks Tiffani Aldora Mushroom,.

Crucially, Womens Shoes Clarks Vailee Pine Grey Metallic Leather,New Balance Men Coupon_1004,Womens Shoes Clarks Evianna Mix Brown,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals COACH Pipher Python/Anaconda,New Balance Men Coupon_1067,Womens Shoes COACH Chrissy Black/Bright Persimmon/Black Plaid Wool/Calf,.

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Finally, Womens Shoes Cole Haan Sarina Ballet Sorbet Snake,New Balance 999 Men Coupon_1344,Womens Shoes Cole Haan Delilah Sandal Black Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals ECCO Touch 45 T-Strap Sandal Morillo/Morillo,New Balance Women Coupon_1380,Womens Shoes ECCO Sport Biom Evo Trainer Sport White/Poppy,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes GUESS Eloy Floral,Nike Derrick Rose Men Coupon_1588,Womens Boots Naturalizer Jewels Wide Calf Banana Bread,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Naturalizer Sandee Saddle Tan Leather,Nike Kevin Durant Men Coupon_1683,Womens Shoes New Balance WX711 Celadon/Hi-lite,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Nike Racquette Leather Black/White/Black,Nike Kobe Bryant Men Coupon_1842,Womens Shoes Nike Free 5.0 Print Vivid Purple/Hyper Orange/White/Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals PATRIZIA Shuman Blue,Men's Basketball Shoe Nike Hyperdunk 2016 844359-011,Womens Shoes PUMA MCQ Brace Femme Mid Black/Iceland Blue,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Reebok Sublite XT Cushion MT Black/Laser Red/White/Flat Grey,Men's Football Cleat Nike Vapor Untouchable Pro 833385-343,Womens Shoes Rocket Dog Brasil Mocha Coast,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Saucony Echelon LE2 W White,Men's Nike Flex Run 2015 709022-001,Womens Shoes Superga 2095 Plus Total Black,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Boots UGG Charlotte Pearl Nubuck,Men's Nike Shoe Jordan Flight Runner 2 715572-005,Womens Boots UGG Collection Allesia Black Leather,