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Men's Shoe Nike Air Force 1 Ultra Flyknit 817420-700,Christian Louboutin Sale Women Coupon_465Men's Shoe Nike Air Max BW OG 819522-051,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Shoe Nike Air Max Sequent 719912-013,Christian Louboutin Sale Women Coupon_476Men's Shoe Nike Air Zoom Elite 8 748588-800,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Dunk Retro QS 850477-100,Adidas Bounce Titan 2012 Men Coupon_018Men's Shoe Nike HyperVenomX Finale II Street TF 749888-008,.

Men's Shoe Nike Mercurial Victory VI TF 831968-006,Christian Louboutin Sale Women Coupon_490Men's Shoe Nike Train Ultrafast Flyknit 843694-464,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Shoe Nike Zoom Train Incredibly Fast 844803-100,Christian Louboutin Sale Women Coupon_471Men's Training Shoe Nike Lunar Caldra 803879-013,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men,Christian Louboutin Sale Women Coupon_503NIKE AIR MAX PLUS Black/Team Orange/Anthracite/Wolf Grey,, too, that, after 2023, NIKE AIR ZOOM PEGASUS 31 Blue Lagoon/Volt/Dark Obsidian/Black,Christian Louboutin Sale Women Coupon_545NIKE FREE 4.0 FLYKNIT Electric Green/Vapor Green/Poison Green/Bl,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, NIKE LUNAR TRAINER 1 Pure Platinum/Bleached Turquoise/Hyper Crim,Christian Louboutin Sale Women Coupon_520NIKE SB LUNAR STEFAN JANOSKI MID SHIELD Black/White/Black,.

What, then, will be the features of this growing consumer market? A Christian Louboutin Sale Women Coupon_523 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Women's Shoe Nike Air Max 2016 806772-601,Christian Louboutin Sale Women Coupon_594Women's Shoe Nike Air Max BW Ultra 819638-400,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Women's Shoe Nike Air Zoom Pegasus 33 831356-300,Christian Louboutin Sale Women Coupon_578Women's Shoe Nike Juvenate Woven 833824-001,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Women's Training Shoe Nike Metcon 1 813101-002,Christian Louboutin Sale Women Coupon_613Adidas D Rose 773 Iii Boys Preschool Light Onix/Black/White Basketball Shoes V61193,, argues the report,Adidas D Lillard 1.0 Boys Grade School Frozen Blue/Scarlet/Blue Basketball Shoes V54105,Christian Louboutin Sale Women Coupon_627Adidas Springblade Drive Boys Grade School Black/Onix/Metallic Silver Running Shoes V23585,.

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Nike Shox Nz Si Plus Boys Grade School White/Neutral Grey/Metallic Silver Running Shoes V92831,Christian Louboutin Sale Women Coupon_631Adidas Crazy 1 Mens Tribe Yellow/Black Basketball Shoes V81864,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Adidas D Rose 6 Mens Clear Brown/Clay Brown/Black Basketball Shoes V44098,Giuseppe Zanotti Sale Men Coupon_643Adidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82521,.

Crucially, Adidas Supernova Boost Glide 7 Mens Blue/Solar Orange/Collegiate Royal Running Shoes V40502,Jimmy Choo Boots Women Coupon_688Adidas Ace 16.3 Fg/Ag Mens Solar Green/Shock Pink/Black Soccer Shoes V77157,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Max Sequent Mens Black/Dark Grey Running Shoes V16716,Jimmy Choo Boots Women Coupon_683Nike Air Max Tavas Mens Black/Cool Grey/White Running Shoes V15637,.

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Finally, Nike Lunarglide 7 Mens Brave Blue/Blue Lagoon/Hyper Orange/Black Running Shoes V40795,Jimmy Choo Bridal Women Coupon_723Adidas Superstar Up Strap Womens Carbon/Carbon/Black Basketball Shoes V43320,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Adidas Response Boost 2 Techfit Womens Bold Pink/Black/Frozen Green Running Shoes V40694,Jimmy Choo heels Women Coupon_777Adidas Gymbreaker Bounce Trainer Womens Black/Night Metallic/Super Purple Training Shoes V23429,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Max Tailwind 8 Womens Vivid Purple/Black/Hyper Orange/White Running Shoes V84763,Jimmy Choo Pumps Women Coupon_793Nike Air Zoom Structure 19 Womens Anthracite/Hyper Orange/Chalk Blue/Sail Running Shoes V10973,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Fs Lite Run 2 Womens Black/Fuchsia Flash/White Running Shoes V18846,Jimmy Choo Sandals Women Coupon_848Nike Zoom Vomero 10 Womens Blue Tint/Racer Blue/Chalk Blue/Black Running Shoes V39994,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Nike Tiempo Mystic V TF Pure Platinum/Black/Hyper Orange UK#N5-8942,Jimmy Choo Sandals Women Coupon_863Nike Kids Benassi JDI Print Black/White/Hot Pink/Orange UK#N5-9577,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Kids Free 5.0 Print Pink Pow/Bright Citrus/Vivid Pink/Metallic Silver UK#N5-9171,Jimmy Choo Sandals Women Coupon_900adidas Originals Essentials Backpack CP18,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Creative Recreation Junior Ridge Puffer Parka Jacket CP421,Jimmy Choo Wedges Women Coupon_947Creative Recreation Junior Kaplan Holographic Suede Trainer CP604,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Condemned Nation Rodrick Biker Jeans CP833,Jimmy Choo Wedges Women Coupon_943Alphalab Attain Hooded Top CP961,. Shenzhen’s tech trailblazers are anxious about rising property prices. Jack & Jones Nathe Full Zip Hooded Top CP1088,Platforms Jimmy Choo Women Coupon_1000Vans Core Basics Zip Hooded Top CP1180,