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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Barricade 2016 Boost Mens Black Iron Metallic Tennis Shoes V12857,Authentic 153621 Nike Shox Conundrum Men White Blue Shoes,Nike Air Max Bw Ultra Mens University Red/Bright Crimson/University Red Running Shoes V82317,.
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What, then, will be the features of this growing consumer market? A Inexpensive 239352 Nike Shox R6 Men White Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Timberland Junior 6 Inch Premium Waterproof Boot CP697,Shopping 223256 Nike Zoom Hyperdunk Men Black White Shoes,Only & Sons Loom Slim Jean CP903,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Badgley Mischka Polo White Satin,Buy 169757 Nike Dunk High Women White Orange Shoes,Womens Shoes C Label Adler-11 Black,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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