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Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33253,Shopping 230463 Nikelebron11 Men Galaxy Shoes,Nike Fs Lite Run 2 Mens Dark Magnet Grey/White/Black Running Shoes V51298,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Eezay Dots Womens Raw Purple/Sun Glow/Purple Glow Flip Flops V72309,Cheap 187088 Puma Drift Cat Sf Men White Black Shoes,Adidas Supernova Sequence Boost 8 Womens Night Flash/Flash Green Running Shoes V66594,.

Nike Air Max 2015 Womens Black/White/Black Running Shoes V33335,Discount 148199 Adidas Ax Flux Unisex Navy Shoes,Nike Air Zoom Structure 19 Flash Womens Noble Purple/Vivid Purple/Verde/Reflective Silver Running Sh,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Lunarglide 7 Womens Hyper Orange/University Red/Raspberry Red/Black Running Shoes V59018,Comfortable 188477 Adidas Ax Flux Unisex Fluorescent Green Shoes,Men's Nike MD Runner 2 Leather White/Black UK#N5-9483,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Kids Elastico Pro III IC Jr Soccer Blue lagoon/Black/White/Total Crimson UK#N5-9565,Authentic 170827 Nike Roshe Run Unisex Mixed Blue Shoes,Women's Nike Air Max Dynasty Wolf Grey/Chalk Blue/Cool Grey/White UK#N5-9464,, too, that, after 2023, adidas Originals Infant Superstar Foundation Trainer CP460,Cheap 181707 Air Jordan 18 Original OG Women White Pink Shoes,adidas Originals Junior Los Angeles Trainer CP592,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Nursery Air Force 1 Low Trainer CP783,Comfortable 219770 Asics Street Conbest Women Orange Shoes,Alphalab Albate Full Zip Hooded Top CP960,.

What, then, will be the features of this growing consumer market? A Comfortable 161724 New Balance Wc696 Women Berry Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Tech Fleece Hooded Top CP1113,Inexpensive 227922 New Balance Classics Wl315 Women Blue Shoes,Condemned Nation Mia Bomber Jacket CP1294,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Luke 1977 Cyril Jacket CP1435,Shopping 176303 Nike Air Force 1 Women White Grey Green Shoes,Foray Ambush Nylon Shoulder Panel Knit Jumper CP1798,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Good For Nothing Tennis Short CP2142,Cheap 171955 Nike Air Max 90 Women Yellow Shoes,adidas Originals Supercolor Track Top CP3516,, argues the report,Toms University Slip On Espadrille CP3802,Comfortable 192525 Nike Classic Cortez Nylon Prm Women Red Brown Black Shoes,adidas Originals Superstar Foundation Trainer CP3967,.

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adidas Originals ZX Flux Weave Trainer CP4159,Inexpensive 152043 Nike Dunk High Women Supreme Shoes,Converse Chuck Taylor All Star Ox Leather Mono Trainer CP4273,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Gourmet Corridore Trainer CP4465,Shopping 155795 Nike Dunk Low Women White Green Shoes,Nike Air Flight 89 Trainer CP4629,.

Crucially, Nike Air Jordan Spike Forty PE Trainer CP4783,Shopping 245823 Nike Free Run 3 Women Blue Glow Orange Shoes,Reebok Furylite Tonal Trainer CP4999,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Dr. Martens Womens 1460 8-Eye Boot CP5143,Cheap 154156 Nike Lunarmax Women Black Jade Shoes,Womens Shoes adidas Adizero Ubersonic Frozen Yellow/White/Silver Metallic,.

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Finally, Womens Sandals Aerosoles Say-Yes White Combo,Adidas Originals JS Men Coupon_133,Womens Boots ALDO Elealla Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals ALDO Regnano Cognac,Adidas Springblade Men Coupon_226,Womens Sandals Anne Klein Larow Black/Black Synthetic,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Anne Klein AKBettina Black/Black Fabric,Adidas Originals JS Women Coupon_323,Womens Boots C Label Topaz-2 Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots Calvin Klein Laneige Black Cow Silk,Christian Louboutin Sale Women Coupon_448,Womens Sandals Calvin Klein Adina Soft Platinum/Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Calvin Klein Anabelle Sahara Blush Nappa/Patent,Christian Louboutin Sale Women Coupon_539,Womens Sandals CARLOS by Carlos Santana Melinda Black Leopard,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Clarks Merrian Lynn Brown Leather,Christian Louboutin Suede Boot Women Coupon_639,Womens Sandals Clarks Un Neema Navy,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Clarks Gael Castor Black Leather/Synthetic,Jimmy Choo Bridal Women Coupon_751,Womens Boots COACH Felicia Black Suede,.

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About this Special Report

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