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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Junior Air Jordan Spike Forty BG Trainer CP668,Inexpensive 190437 Nike Dunk Low Women Metallic Summit White Blue Shoes,Antony Morato Driver Jacket CP1219,.

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Assume, instead, Timberland Euro Hiker Boot CP3778,Inexpensive 174631 Nike Lunarglide 3 Women Black Red White Shoes,adidas Originals ZX Flux Trainer CP3960,, too, that, after 2023, adidas Originals ZX 8000 Boost Trainer CP4155,Adidas Bounce Titan 2013 Men Coupon_056,Converse Chuck Taylor All Star Ox Mono Trainer CP4270,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Fred Perry Hallam Printed Canvas Trainer CP4451,Adidas Originals JS Men Coupon_155,Nike Air Max 93 Trainer CP4620,.

What, then, will be the features of this growing consumer market? A Adidas Porsche Typ 64 Men Coupon_217, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Jordan New School Trainer CP4790,Asics Gel-Quik 33 Men Coupon_350,Puma Trinomic R698 Bright Trainer CP4926,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Y3 Sprint Trainer CP5119,Christian Louboutin Sale Women Coupon_461,Unisex Boots adidas by Rick Owens Runner Ankle Boot Black/Black/RO Milk,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes adidas Running Thrasher 1.1 W Amazon Purple/Silver Metallic/Flash Orange,Christian Louboutin Sale Women Coupon_542,Womens Sandals Aerosoles Serenwipity White,, argues the report,Womens Shoes Aerosoles Richmond Blue Snake,Jimmy Choo Boots Women Coupon_685,Womens Sandals ALDO Reinelle Black,.

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Womens Sandals Anne Klein Hida Black/Black Fabric,Jimmy Choo Pumps Women Coupon_785,Womens Shoes Anne Klein Zee Dark Orange Multi Fabric,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots C Label Cathy-8B White,Jimmy Choo Sandals Women Coupon_897,Womens Boots Calvin Klein Zabrina Vapor,.

Crucially, Womens Sandals Calvin Klein Ulie Ematite,Platforms Jimmy Choo Women Coupon_1000,Womens Shoes Calvin Klein Nodine Oyster Grey,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals CARLOS by Carlos Santana Corelle Natural,Christian Louboutin Sale Women Coupon_607,Womens Boots Clarks Kearns Blush Brown Leather,.

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Finally, Womens Shoes Clarks Gael Castor Black Leather/Synthetic,New Balance Women Coupon_1355,Womens Boots COACH Alessandra Fatigue/Fatigue/Suede/Matte Calf,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes COACH Olie Black Leather,New Balance 574 Women Coupon_1442,Womens Boots Cole Haan Dey Bootie Blazer Blue Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Cole Haan Bethany Sling 85 Vapor Blue Patent,Nike Derrick Rose Men Coupon_1594,Womens Shoes Cole Haan Avery En Pointe Ballet Sugar Plum,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots ECCO Touch 55 Bootie Tarmac,Nike Kevin Durant Men Coupon_1697,Womens Shoes ECCO Mobile III Premium Sneaker Black/Dark Shadow Metallic/Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes GUESS Kaesy Black Leather,Nike Kevin Durant War Boots Men Coupon_1767,Womens Boots Hunter Original Tall Bright Cerise,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Naturalizer Opal White Linen,Men's Basketball Shoe Jordan Extra.Fly 854551-003,Womens Shoes New Balance WX1012 Silver,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes New Balance W990AB3 Aquamarine,AIR JORDAN FUTURE Midnight Navy/White,Womens Shoes Nike Air Vapor Ace Fuchsia Flash/Fuchsia Glow/Hot Lava/White,.

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About this Special Report

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