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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Max 1 Womens Black/Gum Medium Brown Running Shoes V19642,Authentic 212254 New Balance Classics Cw442 Women Light Grey Shoes,Nike Dart 11 Womens Blue Graphite/Dove Grey/White/Pink Foil Running Shoes V39179,.

Nike Lunareclipse + 5 Womens Black/Pure Platinum/White Running Shoes V24556,Authentic 167051 New Balance W840V2 Women Silver Violet Shoes,Men's Nike Flex 2015 RUN Wolf Grey/White/Black UK#N5-9361,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Kids Free 5 Obsidian/Cool Grey/Cool Grey/Metallic Silver UK#N5-9166,Authentic 178166 New Balance WT610V3 Women Light Grey Pink Shoes,Women's Nike Lunarglide 7 Chalk Blue/Racer Blue/Blue Tint/Black UK#N5-8868,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Projekts NYC Junior Denton Hooded Top CP420,Authentic 157932 Nike Air Max Women Purple Black Shoes,adidas Originals Junior Tubular Trainer CP580,, too, that, after 2023, Converse Nursery Chuck Taylor All Star Ox Trainer CP740,Discount 228904 Nike Air Force 1 Women White Cherry Shoes,adidas Originals 3-Stripe Sleeve Fitted Hooded Top CP936,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nicce Track Hooded Top CP1108,Comfortable 183930 Nike Classic Cortez Nylon Women Red Shoes,Bellfield Horow 3-In-1 Rain Jacket CP1238,.


What, then, will be the features of this growing consumer market? A Inexpensive 178218 Nike Dunk High Women White Pink Black Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Ellesse Messier Outdoor Tech Jacket CP1368,Buy 240637 Nike Free 5.0 Women Pink Anthracite Light Violet Pink Shoes,The North Face 1985 Mountain Fly Jacket CP1522,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Cuckoos Nest Towelling Gym Short CP2116,Inexpensive 227491 Nike Free 5.0 Women White Bright Mango Black Shoes,Jack & Jones Malibu Swim Short CP2319,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Timberland 6 Inch Premium Woven Collar Boot CP3784,Inexpensive 195461 Nike Hyperdunk Women Blue Orange Shoes,Timberland Hayes Valley Loafer CP3937,, argues the report,adidas Originals Gazelle Indoor Trainer CP4069,Buy 221125 Nike Zoom Kobe VI Women China Metallic Grey Shoes,Bjorn Borg X100 Low Mesh Trainer CP4252,.

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Criminal Damage Python High Trainer CP4385,Adidas Bounce Titan 2013 Men Coupon_062,New Balance CRT300 Trainer CP4555,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Foamposite Pro Trainer CP4749,Adidas Porsche Design II Men Coupon_169,Oill Athens Signature Trainer CP4885,.

Crucially, Under Armour UA Speedform Fortis Trainer CP5057,Adidas Springblade 2013 Men Coupon_238,Havaianas Womens Slim Flip Flop CP5229,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes adidas Energy Boost ESM Bold Pink/Frozen Yellow,Air Jordan 29th War Boots Men Coupon_340,Womens Boots Aerosoles Remote Controle Grey Lizard,.

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Finally, Womens Boots ALDO Lillianne Bone,Christian Louboutin Sale Women Coupon_529,Womens Shoes ALDO Naywen Bone,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Anne Klein AKNearme Black Reptile,Christian Louboutin Sale Women Coupon_630,Womens Sandals Badgley Mischka Ascot Silver Specchio Kid Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals C Label Cider-5 Royal Blue,Jimmy Choo Bridal Women Coupon_749,Womens Boots Calvin Klein Jeans Byra Dark Grey,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Calvin Klein Nina Black Scuba/S Nappa,Jimmy Choo Pumps Women Coupon_829,Womens Shoes Calvin Klein Tullie White/Neon Yellow Leather/Patent/Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Clarks Society Round Black Leather,Jimmy Choo Wedges Women Coupon_929,Womens Sandals Clarks Caslynn Shae Coral Nubuck,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Clarks Ashland Rivers Tan,New Balance Men Coupon_1059,Womens Shoes Clarks Bayham Rose Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals COACH Camara Gold Matte Mirror Metallic,New Balance 574 Men Coupon_1149,Womens Shoes COACH Amber Black Cherry Calf Suede,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Cole Haan Sarina Ballet Froth/Black Patent,New Balance 574 Men Coupon_1250,Womens Shoes Cole Haan Zerogrand Classic Sneaker Light Silver/Black,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Boots ECCO Touch 35 Zip Bootie Black,New Balance Women Coupon_1376,Womens Shoes ECCO Acari Ballerina Warm Grey Metallic/Warm Grey Metallic,