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Adidas Wall 2 Mens Solar Orange/Black/White Basketball Shoes V77200,Inexpensive 159333 Nike Shox Rivalry Men White Yellow Shoes,Adidas Ultra Boost Mens White/Clear Grey/Black Running Shoes V90370,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Lunarestoa 2 Mens University Red/Team Red/White/Black Running Shoes V82845,Buy 164751 Nike Zoom Kobe IV Men Grey White Blue Shoes,Adidas Element Refine Womens Glow Purple/Tech Grey/White Running Shoes V55838,.

Adidas Barricade 2015 Womens Light Flash Yellow/Black Tennis Shoes V61107,Discount 172136 Nike Zoom Kobe VI Men Green Shoes,Nike Air Max 2016 Womens Copa/Blue Lagoon/Vivid Purple/Black Running Shoes V48120,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Flex Run 2015 Womens Chalk Blue/Hyper Orange/Varsity Maize/White Running Shoes V43645,Cheap 182337 Onitsuka Tiger By Asics Mexico 66 Men White Black Red Shoes,Nike Tri Fusion Run Womens Dark Grey/Blue Lagoon/Copa/White Running Shoes V50043,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's Nike Zoom Winflo 2 Wolf Grey/Anthracite/Racer Blue/White UK#N5-8897,Discount 193323 Puma Future Cat Super Lt Men White Black Shoes,Nike Kids Lunarglide 7 Black/White/Volt/Photo Blue UK#N5-9118,, too, that, after 2023, adidas Originals Essentials Backpack CP18,Shopping 191892 Adidas Ax Flux Unisex Aluminum Shoes,adidas Originals Infant Superstar Foundation Trainer CP471,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Junior Roshe Run Trainer CP631,Comfortable 213951 Nike Roshe Run Unisex Black Carbon Black Red Alert Shoes,Asylum Spray On Jean CP820,.


What, then, will be the features of this growing consumer market? A Buy 149850 Onitsuka Tiger By Asics Mexico 66 Unisex White Blue Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Creative Recreation Vermont Zip Hooded Top CP1002,Comfortable 214263 Nike Roshe Run Unisex Printing Black Red Shoes,Vans Off The Wall Hooded Top CP1184,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Cruyff Klein Jacket CP1334,Discount 220388 Air Jordan 18 Original OG Women White Royal Shoes,Jack & Jones Hutch Hooded Top CP1083,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. adidas Originals Sports Essential Fleece Short CP2060,Inexpensive 157526 New Balance W3190V1 Women White Blue Shoes,Asylum Gnarly Swim Short CP2285,, argues the report,Franklin & Marshall Seal Script Fleece Suit CP3612,Shopping 222167 Nike Air Force 1 Women Purple Light White Shoes,Drome Neoprene Penny Loafer CP3906,.

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adidas Originals Superstar Snake Pack Trainer CP4051,Buy 191966 Nike Air Force 1 Women Green White Shoes,Asics Gel-Kayano EVO Trainer CP4246,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Cruyff Pep Trainer CP4389,Cheap 239163 Nike Air Max Women Black Blue Shoes,Le Coq Sportif R900 Nubuck Trainer CP4542,.

Crucially, Nike Roshe NM 'Fleece Pack' Trainer CP4736,Comfortable 218419 Nike Air Max 90 Women Dark Blue White Pink Shoes,Oill Dublin Signature Trainer CP4884,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Vans Brigata Trainer CP5078,Authentic 242789 Nike Free 4.0 Flyknit Women Black Shoes,Puma Blaze of Glory 'Yin and Yang' Pack Trainer CP4906,.

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Finally, Womens Boots Aerosoles Enamel Black Combo,Inexpensive 206698 Nike Lunarglide 2 Women Gray Jade Shoes,Womens Shoes Aerosoles A2 by Aerosoles Kaleidescope Light Pink Patent,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots ALDO Rigoli Camel Suede,Adidas Bounce Titan 2013 Men Coupon_039,Womens Boots Anne Klein Kahlan Black Combo Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Anne Klein Yahaira Tweed Fabric,Adidas Originals JS Men Coupon_130,Womens Shoes Badgley Mischka Muse Platino Metallic Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes C Label Caito Fuchsia,Adidas Springblade 2013 Men Coupon_239,Womens Sandals Calvin Klein Navi Black/Black Scuba/Patent,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Calvin Klein Marilynn Dark Red Patent,Adidas Originals JS Women Coupon_321,Womens Boots CARLOS by Carlos Santana Authority Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Clarks Volara Sky Black Combination Leather,Shopping 200436 Nike Free 5.0 Women Black Dark Grey White Metallic Silver Shoes,Womens Sandals Clarks Leisa Gianna Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Clarks Tarah Sofia Black Patent Leather,Christian Louboutin Sale Women Coupon_538,Womens Boots COACH Gillian Chestnut Vegan Leather,.

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About this Special Report

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