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Womens Shoes CARLOS by Carlos Santana Westly Black,Vans Classic Slip On Trainer CP5085Womens Boots Clarks Malia Poplar A - Wide Shaft Black Leather,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Sandals Clarks Tiffani Aldora Mushroom,Vans Old Skool Snake Trainer CP5095Womens Sandals Clarks Viveca Zeal Black Leather,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Clarks Hayla Pier Brown Multi,Vans SK8-Hi Trainer CP5107Womens Shoes Clarks Caswell Genoa Taupe,.

Womens Shoes Clarks Kadri Leah Black Leather,Y3 Sprint Trainer CP5119Womens Shoes Clarks Penwick Molto Taupe Nubuck,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Boots COACH Karson Black/Black Suede/Shearling,Y3 Response TR Boost CP5121Womens Boots COACH Sage Black Rubber,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals COACH Amel Rubber/Painted Gingham Poppy Pink/Poppy Pink,Eeight Womens Madison Hiker Boot CP5152Womens Sandals COACH Shelly Chalk Semi Matte Calf,, too, that, after 2023, Womens Shoes COACH Remonna Black/White/Black Signature,Clarks Originals Womens Desert Boot CP5136Womens Shoes COACH Corey Black Calf Suede,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots Cole Haan Dey Bootie Blazer Blue Leather,Birkenstock Womens Arizona Sandal CP5208Womens Sandals Cole Haan Paley High Wedge Black/Summer Khakis Suede,.


What, then, will be the features of this growing consumer market? A Timberland Womens 6 Inch Glastonbury Slim Cupsole Boot CP5182 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals Cole Haan Jillian Wedge Soft Gold Metallic Leather,Timberland Womens Nellie Chukka Double Boot CP5175Womens Shoes Cole Haan Amalia Sling Skimmer Black Lizard Print/Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Cole Haan LunarGrand Wing Tip Black/Optic White Splatter,Birkenstock Womens Arizona Sandal CP5215Womens Shoes Cole Haan Pinch Grand Tassel Estate Blue Suede,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Dipped Outsole Hi Dipped Black/Black/Be,Gandys Womens Original Flip Flop CP5222Womens Boots ECCO Saunter Chelsea Bootie Warm Grey,, argues the report,Womens Shoes ECCO Cayla Mary Jane Navajo Brown/Navajo Brown,adidas Originals Womens Gazelle OG Trainer CP5255Womens Shoes ECCO Altona Pump Black 1,.

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Womens Boots GUESS Cariss Brown Suede,Page Not FoundWomens Sandals GUESS Betzy Natural,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes GUESS Babbitta Medium Red Leather,Unisex Shoes adidas Adizero Javelin 2 Black/White/Solar RedWomens Shoes Hunter Plimsole Tourmaline Green,.

Crucially, Womens Boots Naturalizer Cantor Bridal Brown Leather,Womens Shoes adidas Volley Response Boost Black/Silver Metallic/Bold BlueWomens Sandals Naturalizer Daria White Smooth Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Naturalizer Utopia Black Smooth,Womens Shoes adidas Barricade Team 4 White/Frozen Yellow/Midnight IndigoWomens Shoes New Balance CW442 White/Silver 2,.

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Finally, Womens Shoes New Balance W645 Black/Pink Glo,Womens Shoes adidas Zero Bounce Black/Silver Metallic/WhiteWomens Shoes Nike Match Supreme White/Metallic Silver/White/Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Nike Air Max Siren Print Pure Platinum/White/Metallic Silver,Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Low JJ Black/Gold Metallic/BlackWomens Shoes Nike Air Zoom Elite 8 Black/Volt/Pink Pow/Ghost Green,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Nike Air Zoom Elite 8 Black/Sail/Ghost Green/Voltage Green,Womens Shoes adidas Originals ZX Flux W Dark Marine/White/Dark MarineWomens Boots PATRIZIA Vigorous Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals PATRIZIA Soren Teal,Womens Shoes adidas Running Galaxy Elite Semi Solar Pink/White/Lucky PinkWomens Shoes PATRIZIA Imaginative Dark Brown,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes PUMA Haraka XCS v2 Astral Aura/Puma Silver,Womens Shoes adidas Running Duramo 7 Flash Red/Midnight Indigo/BlackWomens Shoes Reebok Twistform Blaze MT Night Beacon/Electric Blue/White/Exotic Teal,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Rocket Dog Jolita Black Knitwit,Womens Boots Aerosoles Make Two Black StretchWomens Shoes Rocket Dog Teak Blue Time Travel,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Rocket Dog Campo Fuchsia Quest,Womens Boots Aerosoles Playbill Brown FabricWomens Sandals Sam Edelman Camilla Saddle Veg Calf Leather,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Saucony Cohesion TR8 Grey/Pink,Womens Boots Aerosoles Barricade Dark Brown ComboWomens Shoes Saucony Originals Jazz Original Light Tan/Brown,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Boots Timberland Joslin Chukka Wheat Nubuck,Womens Sandals Aerosoles Wip Band Leopard TanWomens Boots UGG Damien Lodge Leather,