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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes GUESS Laceyy Gray Fabric,Good For Nothing Roll Neck Jumper CP1804,Womens Boots Hunter Original Gloss Bright Cerise,.

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Assume, instead, Womens Shoes New Balance Classics WL501 Grey/Blue Suede/Mesh,Original Penguin Mojo Chino Short CP2191,Womens Shoes Nike Free 5.0 V4 Black/White/Pure Platinum,, too, that, after 2023, Womens Shoes Nike Zoom Fit Blue Lagoon/Copa/White/Dark Grey,Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2328,Womens Boots PATRIZIA Vigorous Bordeaux,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals PATRIZIA Gamma Bronze,Ellesse Rimini Nylon Shoulder Track Top CP3564,Unisex Shoes PUMA Court Star Citi Series NBK Black,.


What, then, will be the features of this growing consumer market? A Ralph Lauren Polo Willingcot Boot CP3749, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Reebok Speed Rise Faux Indigo/Sheer Blue/White/Collegiate Navy,Havaianas Brasil Flip Flop CP3846,Womens Boots Rocket Dog Temecula Tan Galaxy,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Rocket Dog Tadley Black Trails,Clae Ellington Leather Shoe CP3881,Womens Sandals Sam Edelman Reid Jute,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Sam Edelman Dea Black Patent,adidas Originals ZX Flux Print Trainer CP3988,Womens Shoes Saucony Carrera XC W Teal/Pink/Citron,, argues the report,Womens Shoes Superga 2750 Quilted White,adidas Originals ZX 500 OG Trainer CP4060,Womens Boots UGG Claudine Black,.

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Crucially, Womens Shoes Vaneli Marise Black Nappa/Black Elastic,Converse Chuck Taylor All Star High Shearling Trainer CP4283,Womens Shoes Vaneli Grania Taupe Miniliz/Black Elastic,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Vaneli Bonie Black Suede/Gold Studs,Creative Recreation Adonis Mid Trainer CP4379,Bermudas,.

Finally, Nike Ultimate Flash,Le Coq Sportif R900 Chambray Trainer CP4541,Men's Street Graphic Track Jacket,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Golf Space Dye Stripe Polo,Nike Air Max 1 Premium Trainer CP4659,Nike SB Mesh Logo,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of 2016 U.S. Stadium Home,Nike Roshe NM 'Fleece Pack' Trainer CP4736,Air Jordan,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Sport Essentials Mid Tee,Nike LeBron XIII 'The Akronite Philosophy' Trainer CP4795,UK Outlet Store WMNS Nike Dunk Heels Shoes Low Blue Black Silver 75OGJ0rA,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Wholesale Trade Nike Air Max 87 Hyperfuse Mens Shoes Blue Classic Running Shoes C9ghE52S,Oill Athens Signature Trainer CP4885,Authentic 938i2 xqzmrg August Deals Nike Air Max Thea Mens,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Authentic r4ew4 ui9n43 August Deals Nike Air Max 1 Womens,Reebok NPC Vintage Trainer CP4983,Buy 7bg6m d3zw3y Cheap Adidas Superstar Womens Black Shoes,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Buy qhhd3 6h3agx August Deals Nike Air Max 2015 Mens,Vans SK8-Hi Reissue Leather Trainer CP5109,Cheap 5m4k4 ybkp68 August Deals Nike Air Max 2016 Womens,.

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About this Special Report

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