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Womens Sandals Clarks Auriel Bright Black,Duck & Cover Rouren Tapered Denim Jean CP835,Womens Shoes Clarks Charron Artic Black Nubuck,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals COACH Vitalia Rose Gold Matte Metallic Cross Grain,adidas Originals Essentials Fall Melange Full Zip Hooded Top CP952,Womens Shoes COACH Indie Black/Natural Shearling,.

Womens Shoes COACH Olive Flint Sand Printed Snake,Creative Recreation Baltimore Poly Hooded Top CP1023,Womens Boots Cole Haan Rockland Boot Chestnut Leahter,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals Cole Haan Jillian Wedge Optic White,Jack & Jones Rider Overhead Hooded Top CP1085,Womens Shoes Cole Haan Bethany Open Toe Pump Maple Sugar Patent,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Cole Haan Pinch Campus Dark Silver Metallic Specchio,The North Face Mittellegi Hooded Top CP1156,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Multi-Lace Zip Hi Dark Brown/Turtle Dov,, too, that, after 2023, Womens Sandals ECCO Sport Cruise Strap Sandal Shadow White/Teaberry,4Bidden MA1 Fur Hood Jacket CP1188,Womens Shoes ECCO CS14 Casual Sneaker Marine/Marine/Morillo,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots GUESS Hardey Brown Leather,Bellfield Tenant Rain Jacket CP1240,Womens Shoes GUESS Allen Beige Fabric,.


What, then, will be the features of this growing consumer market? A Condemned Nation Male Varsity Jacket CP1313, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots Naturalizer Kryton Brown Degrade,Glorious Gangsta Zeus Longline Bomber Jacket CP1386,Womens Sandals Naturalizer Finale Camelot Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Naturalizer Narlene White Printed Iguana,Native Youth Light Tech Parka CP1458,Womens Shoes New Balance WW980 Grey,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes New Balance W770v5 White/Blue,Rains Parka Jacket CP1509,Womens Shoes New Balance Classics WL515 Grey/Lavender Suede/Mesh,, argues the report,Womens Shoes Nike Air Max Siren Print Militia Green/Dark Loden/Summit White/Black,Bellfield Halldor 3D Jacquard Knit Jumper CP1776,Womens Shoes Nike DF Ballistec Advantage Midnight Fog/Phantom/Vivid Purple/Midnight Fog,.

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Womens Boots PATRIZIA Wasabi Brown,Pretty Green Mosley Crew Knit CP1852,Womens Sandals PATRIZIA Suzetta Pewter,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes PUMA Kitara Polka Dot 2 Virtual Pink,Converse Core Fleece Short CP2115,Womens Shoes Reebok DMX Max Stride RS Leather/Steel/Flat Grey/Coral/White,.

Crucially, Womens Boots Rocket Dog Hallie Brown Galaxy,Nike Tech Fleece Short CP2190,Womens Shoes Rocket Dog Raylan Black Odyssey,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Sam Edelman Dailey Natural Naked,Pacific Standard Tidal Swim Short CP2335,Womens Shoes Sam Edelman Laura Sterling,.

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Finally, Womens Shoes Superga 2750 Poly Wool Dark Charcoal,Lyle & Scott Brack Chukka Boot CP3746,Womens Boots UGG Seldon Dark Chestnut Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots UGG Oregon Stout Twinface/Leather,Toms University Slip On Espadrille CP3802,Womens Boots UGG Carter Chocolate,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Slippers UGG Scuffette II Metallic Conifer Black Suede,Clear Weather Lakota Canvas Shoe CP3899,Womens Sandals Vaneli Welda Black Nappa/Jet Black Stones,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Vaneli Modesta Platino Metallic Nappa,adidas Originals Samba Suede Trainer CP3943,Womens Shoes Vaneli Bennet Dark Tan Coach Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Vaneli Marret Black Suede/Black Super Croc Print,adidas Originals ZX Flux Print Trainer CP4029,Men's We The North Crew Sweater,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Gym Vintage Tee,adidas Originals Hamburg Trainer CP4145,Evolution Women’s Hoodie,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's FC Bayern Fleece Hoodie,Asics Gel-Atlantis Trainer CP4200,Football Spirit II Polo,.

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