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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, 4Bidden MA2 Fur Collar Jacket CP1187,Adidas Porsche Design VI Men Coupon_215,Converse CMW Padded Bomber Jacket CP1315,.

Native Youth Ripstop Padded Tech Parka Jacket CP1461,New Balance 574 Men Coupon_1285,Bellfield Burta Cable Knit Jumper CP1780,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Jack & Jones Morgan Long Short CP2159,Christian Louboutin Sale Women Coupon_585,Umbro Botafoga Swim Short CP2349,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, adidas Originals Superstar Track Top CP3529,New Balance 574 Women Coupon_1440,Armani Jeans Suede Loafer CP3870,, too, that, after 2023, adidas Originals ZX 700 2.0 Trainer CP4019,New Balance 580 Women Coupon_1515,Asics GT-II Trainer CP4206,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Creative Recreation Cesario Low XVI Linear Sport Trainer CP4356,Nike Derrick Rose Men Coupon_1571,Gourmet The 35 Lite BK Trainer CP4464,.

What, then, will be the features of this growing consumer market? A Nike Kevin Durant Men Coupon_1696, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Zoom Stefan Janoski Canvas Trainer CP4618,Nike Kevin Durant Men Coupon_1731,Nike Elite Shinsen Trainer CP4763,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Puma Trinomic XT 1 Yin Yang Trainer CP4897,Nike Kobe Bryant Men Coupon_1829,Vans 106 Vulcanised Trainer CP5064,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Flossy Womens Neon Plimsoll CP5194,Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-414,Womens Shoes adidas Advantage Clean VS White/White/Navy,, argues the report,Womens Shoes adidas Running Springblade Ignite Frozen Yellow/Bold Pink/White,Men's Basketball Shoe Nike HyperLive 819663-707,Womens Sandals Aerosoles Say-Yes Black Sparkle,.

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Womens Shoes Aerosoles In Between White,Men's Football Cleat Nike Vapor Untouchable 2 824470-010,Womens Sandals ALDO Glerrallan Ice,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals Anne Klein Minerva Black Reptils,Men's Nike Air Force 1 High White/White,Womens Shoes Anne Klein Meg Wine Suede,.

Crucially, Womens Shoes Badgley Mischka Kassidy II Platino Diamond Drill Fabric,Men's Nike Lebron 12 James Lebron,Womens Sandals C Label Flatty-14 Gold,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Calvin Klein Jeans Suzie Dark Brown Goat Alaska,Men's Nike Shoe Flyknit Lunar 3 698181-010,Womens Shoes Calvin Klein Gayle Cerise Suede,.

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Finally, Womens Boots CARLOS by Carlos Santana Galina Doe,Men's Running Shoe Nike LunarEpic Flyknit 818676-002,Womens Boots Clarks Glick Willa Black Nubuck,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals Clarks Tustin Sahara Off-White Leather,Men's Shoe Jordan Clutch 845043-005,Womens Shoes Clarks Cleaves Zing Oyster Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Clarks Hotel Vibe Navy Nubuck,Men's Shoe Jordan Jumpman Team II 819175-417,Womens Sandals COACH Vitalia Bright Silver Matte Metallic Cross Grain,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes COACH Olive Chalk Snake,Men's Shoe Nike Air Max 2016 Print 818135-400,Womens Boots Cole Haan Nightingale Bootie Black Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Cole Haan Raven Hightop Sneaker Maple Sugar Shearling,Men's Shoe Nike Air Max Sequent 719912-013,Womens Shoes Cole Haan Pinch Campus Gold Metallic Specchio,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots ECCO Sculptured 45 Wedge Black,Men's Shoe Nike Air Zoom Wildhorse 3 Premium 831382-001,Womens Shoes ECCO Mobile III Casual Sneaker White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots GUESS Sugarr 2 Black Suede,Men's Shoe Nike Hypershift 844369-104,Womens Shoes GUESS Laceyy Beige Fabric,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Naturalizer Michelle Red Glory Suede,Men's Shoe Nike Mayfly Woven 833132-600,Womens Shoes New Balance W890V5 Silver/Blue,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes New Balance Classics 515 - Polo Red,Men's Shoe Nike Zoom LeBron Soldier 10 SFG 844378-022,Womens Shoes Nike Free 5.0 V4 Black/White/Pure Platinum,